MediaBoom

FEBRUARY 26, 2024

In the sphere of the high-end market, understanding and utilizing all those words associated with luxury brands is crucial. Yet, the right ensemble of words — a carefully curated array of letters — can be the key to unlocking an exclusive and discerning market. Take, for instance, the iconic luxury fashion house, Chanel.

Branding 87

Branding Marketing Market Digital Marketing 87

MediaBoom

APRIL 23, 2024

In 2024, as it remains crucial to captivate the attention of the 67% of consumers , mastering the craft of copywriting for luxury brands emerges as an art form. In fact, copywriting can increase brand awareness while also highlighting your brand voice and image, resulting in brand loyalty. Words have power. Name sells.

Branding 87

Branding Consumer ROI Digital Marketing 87

Social Hospitality

JANUARY 3, 2023

It’s no surprise 97% of 1,500 businesses from different industries said content marketing is part of their marketing strategy. Given its versatility, businesses are able to showcase their brand values and personality. For example, Instagram Lives allow people to watch and engage with a brand or user in real-time.

Marketing 162

Marketing Market Branding Business 162

Social Tables

JUNE 1, 2023

To tackle all of their objectives, event professionals rely on a multitude of event marketing ideas to connect with attendees before, during, and after events. In this post, we explore unique, creative, and research-backed marketing strategies that event professionals use to build buzz.

Events 148

Events Market Marketing Consumer 148

Hotel Speak

JUNE 25, 2024

High-end hotel bed sheets can significantly help your hotel’s marketing strategy, creating a ripple effect that boosts your brand’s reputation, attracts more guests, and drives higher revenues. Here’s how investing in premium bed linens can elevate your hotel’s marketing efforts.

Market 97

Market Marketing Marketing Strategy Branding 97

eZee Absolute

JANUARY 3, 2025

As we march into 2025, you as a hotelier and accommodation owner have a unique opportunity to refresh your marketing strategies and win over a new generation of travelers. So, lets roll up our sleeves and dive into the marketing techniques that will make your hotel the talk of the town in 2025. Ready to keep up?

Marketing 52

Marketing Market Marketing Strategy Email Marketing 52

gcommerce

SEPTEMBER 23, 2024

In this blog post, we will focus on the key aspects of metasearch and its pivotal role in shaping effective travel marketing strategies. Metasearch advertising ensures that your property is showcased to potential guests actively searching for accommodations.

Marketing 78

Marketing Market Digital Marketing Travel 78

Hotel Business

MAY 2, 2023

Graduate Hotels has appointed Michaella Solar-March as chief marketing officer. Based in the brand’s Nashville headquarters, she will drive global marketing strategy for the company’s more than 33 hotels across the U.S.

Real Estate 98

Real Estate Retail Branding Marketing 98

SiteMinder

OCTOBER 22, 2024

Corporate Living Accommodation (CLA) offers tailored living solutions for professionals, government workers, and project staff across two prime Melbourne locations: Abbotsford and Hawthorn. Nu also mentions that community involvement is at the heart of everything the brand does.

Accommodation 52

Accommodation Operations Revenue Management Revenue 52

Hotel Management

SEPTEMBER 19, 2024

BWH Hotels operates 10 hotels in the region, and a growing pipeline of properties, under 19 brands. Dong will be responsible for the development strategy for new properties and supporting the already established hotels in his region. I have no doubt under his leadership the company will prosper.”

Management 130

Management Global Distribution System Hotels Revenue Management 130

SiteMinder

DECEMBER 15, 2024

star accommodation group in the Blue Mountains, Australia, with 180+ rooms on offer. Its given us full control over our marketing strategy and detailed areas on changing our campaigns, he said. The Equeva Group is an innovative, privately owned, hotel group and is the largest 3.5

Revenue 52

Revenue Management Motels Marketing Strategy 52

MediaBoom

AUGUST 23, 2024

To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers. This adds authenticity and depth to your brand.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

STAAH

NOVEMBER 22, 2022

The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. A planned approach to marketing helps you to set clear objective s. Let’s apply them now in your hotel marketing strategy: 1.

Hotel Marketing 98

Hotel Marketing Market Marketing Hotels 98

Social Hospitality

AUGUST 9, 2023

We’re going to dive into ways you can gather data efficiently to elevate your marketing strategies. As a result, you’ll boost brand awareness and attract more followers. It could be brand mentions from customers and potential customers. It could be brand mentions from customers and potential customers.

Market 130

Market Marketing Events Occupancy 130

MediaBoom

AUGUST 1, 2024

How do you make marketing for hospitality and tourism successful? Hospitality and tourism marketing is the strategic process of creating demand and building a strong brand for products and services within the travel industry. Elevate Your Luxury Brand Today Schedule Your Free Consultation Seeking to elevate your luxury business?

Tourism 94

Tourism Market Marketing Hospitality 94

Social Hospitality

SEPTEMBER 10, 2023

Chatbots can boost your brand value , too, by giving potential customers an immediate touch point when they land on your website. Big brands like Marriott and Holiday Inn already use the tech to give potential guests virtual tours of their space. Utilize these tips today to improve your marketing strategies and your conversion rate.

Market 130

Market Marketing Consumer ROI 130

Cloudbeds

MAY 8, 2023

It’s a great place to build your hotel’s brand and promote to Gen-Zs and Millennials looking for new travel experiences. It is a powerful marketing tool for the hospitality industry. Here are a few reasons why Instagram is integral to a hotel’s social media marketing strategy. Build brand awareness.

Branding 119

Branding Hotels Travel Shopping 119

STAAH

NOVEMBER 15, 2022

What do these travel trends mean for hotel marketing? If you get it right, your guests will not only return, but also becomes your brand ambassadors, amplifying your marketing efforts. Align your accommodation to meet the needs of everyone in the family – accessibility for seniors, creche or bunk beds for kids, etc.

Hospitality 98

Hospitality OTA Travel Cancellation 98

MediaBoom

JULY 5, 2023

Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers. A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. The strategy is continually refined through careful analytics and measurements.

Hotel Marketing 82

Hotel Marketing Marketing Market Marketing Strategy 82

MediaBoom

JULY 25, 2023

Marketing of financial services are promotional tactics used in the finance and insurance sector to drive goals like increasing credibility and trust, brand awareness, lead gen, and customers. What is Marketing of Financial Services? Increase Brand Awareness You’ve striven to build a brand that appeals to your target audience.

Services 87

Services Marketing Market Digital Marketing 87

Little Hotelier

OCTOBER 23, 2023

What is hotel social media marketing? Hotel social media marketing is the use of social media platforms to advertise your hotel brand and engage with potential and current guests. Globally, 70% say ‘social media has an influence on how I discover accommodation.’

Market 105

Market Marketing Hotels Travel 105

Little Hotelier

AUGUST 29, 2023

When travellers only get to enjoy one or two getaways each year, they may not go back to the same destination and stay in the same accommodation. To help with the challenges, this blog will give you a complete guide to marketing your bed and breakfast, including a number of helpful tips to get more guests through the door.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

MediaBoom

JUNE 5, 2024

Luxury hotel social media marketing involves using platforms like Instagram, Facebook, and Twitter to showcase your hotel’s unique offerings, engage with guests, and build a strong online presence. In this article, we’ve put together a list of the top 10 social media marketing strategies. Let Mediaboom guide you.

Market 73

Market Marketing Marketing Strategy Hotels 73

gcommerce

OCTOBER 30, 2023

Once you have identified areas of drop-off, low engagement, and friction, you can start to form data-driven understandings of how your audience is interacting with your website to better navigate the CRO space so that you can make changes to your website and overall marketing strategies to improve performance.

Hotels 105

Hotels Marketing Market Marketing Strategy 105

SiteMinder

JUNE 11, 2024

We recently spoke to Alexandra Rolton , Strategic Sales & Key Account Manager , about the group’s operations and how it has been utilising SiteMinder’s platform to optimise operations and revenue strategies. “We We provide versatile accommodations which allow us to work with both long and short term guests,” she said.

Global Distribution System 98

Global Distribution System Revenue Hotels Cancellation 98

SiteMinder

APRIL 11, 2024

Airbnb advertising primarily involves promoting individual accommodation listings and experiences hosted on the Airbnb platform to potential guests through various marketing channels. Yes, hotels can advertise on Airbnb by listing their rooms or properties on the platform, much like individual hosts do with their accommodations.

Dining 98

Dining Hotels Average Daily Rate Target Marketing 98

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable. Let Mediaboom guide you.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

MediaBoom

JUNE 5, 2024

According to the Trends Global Survey, 80% of global travelers surveyed feel it’s important to be able to book their trips entirely online , This makes digital marketing strategies for travel industry the game-changer that can elevate your visibility and directly connect you with travelers looking for their next experience.

Digital Marketing 52

Digital Marketing Market Marketing Travel 52

Social Tables

SEPTEMBER 14, 2021

This stage plays a key role in event planning, forecasting, marketing strategy , and audience growth. In fact, 75% of consumers are open to receiving text updates from brands and events they opted-in for. Prepare for and market event registration. Start a marketing campaign to promote the next event.

Events 176

Events Marketing Market B2B 176

Little Hotelier

OCTOBER 11, 2023

The minimalist, stripped back nature of Instagram for hotels also makes marketing relatively simple, though it’s only through the clever use of tips, tricks and strategies that you’ll get ahead of your competition on the platform.If you’re not using Instagram for your accommodation business yet, you’re missing out.

Hotel Marketing 107

Hotel Marketing Market Marketing Hotels 107

STAAH

MAY 9, 2023

These top Hospitality Trends can help you prepare for your hotel marketing strategy. Accommodation providers are now starting to consider this rising trend on everything they use; from plastic straws to the need for lights to switch off automatically once a guest leaves their room.

Hospitality 98

Hospitality Tourism Occupancy Services 98

MediaBoom

MARCH 9, 2023

In order to properly separate yourself from your competitors, you need an effective marketing strategy. To succeed, your marketing strategy should be thorough and diversified. Furthermore, it needs to be formulated in a manner that solidifies the perception of a luxury brand. Luxury Travel Marketing − What is it?

Marketing 52

Marketing Market Travel Marketing Strategy 52

Inn Quest

OCTOBER 3, 2023

Multiple Payment Options: These solutions can accommodate various payment methods, making it easier for hotels to cater to guests’ diverse preferences. These insights inform pricing and marketing strategies, optimizing revenue management. These options include credit cards, mobile payments and digital wallets.

Hotels 88

Hotels Overbooking Marketing Strategy Business 88

Hotel Speak

JANUARY 11, 2024

Establishing the Brand Identity To comprehensively capture the hotel’s distinctive selling points (USPs), mission, and values, it is recommended to carry out workshops and interviews with key stakeholders.

Consumer 52

Consumer Market Research Accommodation Online Marketing 52

Inn Quest

JUNE 7, 2023

With the ability to work remotely, many individuals across the globe are embracing this lifestyle, seeking accommodations that cater to their unique needs. Hotels have a tremendous opportunity to tap into this growing market by implementing effective marketing strategies.

Hotel Marketing 55

Hotel Marketing Market Marketing Accommodation 55

MediaBoom

MARCH 27, 2023

These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings. It’s not limited to digital marketing, and uses various mediums. They make up 64% of the target market.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

eZee Absolute

SEPTEMBER 30, 2022

It connects a wide spectrum of accommodations; from apartments, vacation homes, and family-run B&Bs to 5-star luxury resorts, tree houses, and even igloos. Its website and mobile apps are available in 43 languages which helps accommodation providers to generate a worldwide network and enhance exposure. Here comes the bonus point.

OTA 85

OTA Hotels Accommodation Consumer 85