STAAH

MARCH 19, 2024

They enable personalized experiences, data collection, and targeted marketing efforts. Direct bookings foster brand loyalty and give hotels control over pricing and policies. Language & Currency Converter: Ensure the booking engine supports multiple languages and currencies to accommodate international guests.

Target Marketing 104

Target Marketing Accommodation Marketing Market 104

SiteMinder

APRIL 11, 2024

Airbnb advertising primarily involves promoting individual accommodation listings and experiences hosted on the Airbnb platform to potential guests through various marketing channels. Yes, hotels can advertise on Airbnb by listing their rooms or properties on the platform, much like individual hosts do with their accommodations.

Dining 98

Dining Hotels Average Daily Rate Target Marketing 98

Little Hotelier

AUGUST 29, 2023

When travellers only get to enjoy one or two getaways each year, they may not go back to the same destination and stay in the same accommodation. To help with the challenges, this blog will give you a complete guide to marketing your bed and breakfast, including a number of helpful tips to get more guests through the door.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.

Business 95

Business Revenue Hotels Occupancy 95

MediaBoom

APRIL 5, 2024

With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels. Is your travel brand ready to reach new heights in search engine rankings?

Marketing Strategy 88

Marketing Strategy Market Marketing Travel 88

SiteMinder

SEPTEMBER 22, 2024

How to implement a hotel subscription model Here’s a step-by-step guide on how to implement a successful subscription model at your hotel: Step 1: Assess your guest needs Understand your target market and what they value most. Are they frequent business travellers looking for convenience, or digital nomads who need flexible workspaces?

Hotels 96

Hotels Revenue Services Target Marketing 96

Little Hotelier

OCTOBER 23, 2023

What is hotel social media marketing? Hotel social media marketing is the use of social media platforms to advertise your hotel brand and engage with potential and current guests. Globally, 70% say ‘social media has an influence on how I discover accommodation.’

Market 105

Market Marketing Hotels Travel 105

MediaBoom

MARCH 15, 2024

An Hotel SEO Strategy encompasses a tailored approach to search engine optimization specifically designed to enhance the online visibility and ranking of hotels and accommodation providers in search engine results pages (SERPs). Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market.

Hotels 92

Hotels Accommodation Business Target Marketing 92

STAAH

JULY 16, 2024

This blog explores how accommodation providers can transform reviews into revenue by utilizing social media to drive direct bookings. Respond to comments and messages promptly to build a community around your brand. Ensure the influencer’s audience aligns with your target market for maximum impact.

Revenue 113

Revenue Target Marketing Email Marketing Events 113

Hotelogix

SEPTEMBER 12, 2024

These platforms provide travelers with insights into the services, amenities, and experiences hotels offer, making them pivotal in the decision-making process for accommodations.  Hotel review websites are online platforms where guests can post reviews and share their experiences about their stays at various accommodations.

Hotels 84

Hotels Services Management Accommodation 84

eZee Absolute

JANUARY 19, 2023

Furthermore, by having an in-house hotel marketing team, hotels have the flexibility to make last-minute adjustments or pivot their strategies if necessary. This level of control and flexibility enables accommodation businesses to stay ahead of the competition and make the most of their marketing efforts.

Hotel Marketing 81

Hotel Marketing Marketing Market Hotels 81

eZee Absolute

SEPTEMBER 13, 2023

At the same time, online reviews and ratings have become more influential in shaping travellers’ decisions and expectations, as they seek to hear from other guests about their experiences with a hotel’s service, brand, product, or value. Many guests actively seek eco-friendly accommodations that align with their values.

Consumer 59

Consumer Hospitality Hotels Accommodation 59

Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Hotel Marketing 52

Hotel Marketing Marketing Market Target Marketing 52

Hotelogix

FEBRUARY 5, 2025

Hotels should pick OTAs that match their target market and give good terms. Teaching staff to handle mixed business-leisure guest needs: Train staff to recognize and respond to the unique requirements of bleisure guests, providing seamless service that accommodates both work and relaxation.

Travel 40

Travel OTA Hospitality Business 40

MediaBoom

AUGUST 23, 2024

Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers. It involves crafting a compelling brand narrative, understanding guest preferences, and delivering targeted messages across multiple channels. This adds authenticity and depth to your brand.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

Hotelogix

DECEMBER 7, 2023

To be very precise, it has shaped the way guests book their accommodations at hotels. Understanding your target audience: Different hotels cater to different markets, and different OTAs cater to different regions and audiences. The advent of Online Travel Agencies (OTAs) has revolutionized the hospitality sector.

OTA 107

OTA Overbooking ROI Hotels 107

MediaBoom

JULY 5, 2023

Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers. A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. We have marketing strategies and ideas that are proven to work.

Hotel Marketing 82

Hotel Marketing Marketing Market Marketing Strategy 82

Cloudbeds

MARCH 23, 2023

In the hotel industry, eCommerce refers to the buying and selling of accommodation and related services over the internet. It’s often said that the internet is the great equalizer, but the reality is that online travel is dominated by players with huge marketing budgets, like OTAs and big hotel brands. What is hotel eCommerce?

OTA 98

OTA Digital Marketing Marketing Market 98

SiteMinder

OCTOBER 10, 2022

This is the most common classification of accommodation worldwide. That being said, they all follow a similar system, with one star being the most basic type of accommodation and five star being on the luxury end of the scale. Guests have extremely high expectations when it comes to luxury accommodation. Table of contents.

Services 72

Services Hotels Accommodation Motels 72

MediaBoom

MARCH 27, 2023

These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings. It’s not limited to digital marketing, and uses various mediums. What is the target market for luxury hotels?

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

MediaBoom

DECEMBER 11, 2024

Creating Loyalty Programs to Retain Customers Loyalty programs transform occasional guests into devoted brand advocates by rewarding them for choosing your hotel. Engaging with readers in the comments or offering exclusive content to email subscribers further strengthens their connection to your brand. Let Mediaboom guide you.

Marketing Strategy 93

Marketing Strategy Hotel Marketing Market Marketing 93

MediaBoom

MARCH 14, 2024

With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. Let Mediaboom guide you. Schedule Your Free Consultation 3.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

Little Hotelier

JUNE 26, 2023

It will also discuss factors like budget , target markets, and brand vision. This will usually also include a mission statement, brand vision , and breakdown of your goals. What global issues or movements are impacting accommodation providers? Discuss your marketing plan Your budget may play into this.

Business 52

Business Target Marketing Consumer Accommodation 52

Little Hotelier

OCTOBER 11, 2023

And they can grow brand awareness – and ultimately bookings – by pushing your hotel’s website to the top of the search engine results page (SERP). As a small accommodation provider, it is important that you maximise ways to increase your direct website traffic and generate bookings.

Hotels 52

Hotels Travel Motels Accommodation 52

Little Hotelier

FEBRUARY 25, 2024

In terms of hotel revenue management consulting, this guidance usually takes the form of more effective pricing – identifying and setting room rates that are alluring to your target market and result in more bookings, while maximising the amount you earn from each booking. Benchmarking against the market and key competitors.

Revenue Management 52

Revenue Management Revenue Services Management 52

SiteMinder

AUGUST 28, 2022

This blog will look at some key insights that help you choose the right OTAs for your accommodation business. This will include: Your local market – There will likely be a few channels that specialise in driving bookings to your country and/or destination. Table of contents. What is an OTA?

OTA 52

OTA Travel Accommodation Marketing 52

Hotelogix

FEBRUARY 19, 2025

If they read good reviews, informative blog posts, or even fun posts on social media, guests feel confident that they are choosing a reliable accommodation service. Share User-Generated Content Here are some ways to encourage guests to share content: Ask guests to post their experiences using a branded hashtag.

Market 40

Market Marketing Hotels Email Marketing 40

Hotelogix

SEPTEMBER 6, 2024

You have the opportunity to personally meet your target market. Picture how invaluable and priceless the information you can gain from them to aid in your upcoming marketing campaigns.   Why Should a Hotelier Attend Hotel Conferences and Trade Show?

Events 52

Events Hotels Business Travel 52

MediaBoom

MARCH 28, 2024

With almost 60 percent of hotel bookings happening online , luxury hotel advertising remains paramount for hospitality brands of all sizes. Advertising affords you the opportunity to increase your leads , improve your visibility and brand awareness, elevate engagement, and earn more bookings, boosting your revenue.

Hotels 52

Hotels Branding Marketing Market 52

Cloudbeds

FEBRUARY 7, 2023

For independent properties, another challenge is competing with global loyalty programs offered by big hotel brands and online travel agencies (OTAs). In the hotel industry, guest loyalty can be defined as a guest’s faithfulness to one property over other accommodation choices. What is hotel guest loyalty? What is hotel guest loyalty?

Travel 52

Travel Hotels OTA Services 52

Cloudbeds

MARCH 15, 2023

A direct booking strategy is a powerful force in reducing customer acquisition costs , increasing occupancy, and improving profitability by building greater brand loyalty and giving you direct access to guests. Consider attending tradeshows to network and educate attendees about your brand and offerings.

OTA 98

OTA Revenue Sales Hotels 98

Hotelogix

OCTOBER 11, 2024

With over eighty million downloads and partnerships with travel brands across the globe, Hopper has become one of the top choices for hoteliers and travelers. The app offers a wide range of hotel options (budget-friendly to luxury accommodations), which makes it the most trusted choice for travelers of all types.

Occupancy 52

Occupancy Hotels Travel Management 52

Cloudbeds

MARCH 20, 2023

This quality sets apart boutique hotels, inns, hostels, and B&Bs from large hotels and big-brand competitors. Instead of trying to reach all travelers, hoteliers can develop marketing strategies to appeal to their ideal guests. See how the Cloudbeds Hospitality Platform can help you grow revenue from your market segments.

Hotel Marketing 52

Hotel Marketing Marketing Market Average Daily Rate 52

SiteMinder

SEPTEMBER 14, 2022

What content marketing isn’t, is excessive promotional messaging. What does content marketing mean for hotels? For hotels and other accommodation providers, content marketing is all about showcasing your property’s unique story and brand to the types of travellers you’re trying to win over. Social media posts.

Market 59

Market Marketing Hotels Travel 59

MediaBoom

SEPTEMBER 21, 2023

Brand recognition is consumers’ ability to identify your brand by the colors of its logo, which is the voice of the company. Targeted acquisition refers to dividing your target audience based on different metrics. This allows you to create a targeted marketing strategy for each group.

Market 76

Market Marketing Marketing Strategy Business 76

Little Hotelier

NOVEMBER 20, 2023

Little Hotelier Little Hotelier is an all-in-one solution helping small accommodation providers run their business more efficiently, effectively, and profitably. This will lead to more repeat visits and brand advocacy. Let’s look at some of the best options available to your hotel.

Upsell 59

Upsell Hotels Occupancy Revenue 59

Boutique Hotel News

NOVEMBER 8, 2022

As a result, we identified new target markets and redesigned our approach which dovetailed with the staycation boom. . The prevalence of brands in the market has dramatically increased, and the educated consumer now really understands the brand they like. Why stick to traditional shift times?

General Manager 52

General Manager Business OTA Services 52