MediaBoom

AUGUST 1, 2024

It involves identifying target audiences, developing compelling offerings, selecting optimal distribution channels, and implementing effective promotional campaigns. It relies on data-driven planning and continuous performance measurement to achieve business objectives. As a local business, use that element to your advantage.

Tourism 94

Tourism Market Marketing Hospitality 94

STAAH

OCTOBER 22, 2024

Whether through corporate gifting, special packages, or targeted marketing, there are numerous ways to keep voucher sales flowing throughout the year. Offer guests a package that includes accommodations alongside dining, spa treatments, or adventure activities. 5 Effective Strategies to Drive Hotel Gift Voucher Sales All Year 1.

Sales 82

Sales Consumer Target Marketing Email Marketing 82

STAAH

OCTOBER 22, 2024

Whether through corporate gifting, special packages, or targeted marketing, there are numerous ways to keep voucher sales flowing throughout the year. Offer guests a package that includes accommodations alongside dining, spa treatments, or adventure activities.

Sales 52

Sales Hotels Consumer Target Marketing 52

SiteMinder

SEPTEMBER 22, 2024

There are several types of hotel subscription models that hotels can explore depending on their target audience and business goals: Monthly or annual room subscriptions : Guests pay a recurring fee for access to a room or suite for a set number of nights per month. Tailor your subscription plan to meet these needs.

Hotels 93

Hotels Revenue Services Target Marketing 93

Hotelogix

OCTOBER 18, 2023

In this comprehensive guide, we delve into what a hotel reservation system entails and highlight its pivotal role in modern hotel businesses' success. It enhances guest satisfaction, optimizes operational efficiency, and drives revenue growth for your hotel business. 

Business 40

Business Global Distribution System Cancellation Hotels 40

Little Hotelier

NOVEMBER 8, 2023

A backpacker on a six month South American adventure will be looking for very different accommodation to a millionaire on a weekend trip to Dubai. Common hotel classifications Let’s begin our analysis of different types of accommodation by looking at classes of hotels. What are the different types of hotels?

Motels 52

Motels Accommodation Hotels Services 52

Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Hotel Marketing 52

Hotel Marketing Market Marketing Target Marketing 52

Hotelogix

SEPTEMBER 6, 2024

You have the opportunity to personally meet your target market. Picture how invaluable and priceless the information you can gain from them to aid in your upcoming marketing campaigns. Hear from the most influential leaders in the industry about how they have transformed their businesses. Why Attend? Why Attend?

Events 52

Events Hotels Business Travel 52

eZee Absolute

SEPTEMBER 13, 2023

More than that, it opens up a world of opportunities for your business to grow. We’ll delve into how these shifts in guest behaviour can impact your hotel business and, most importantly, how you can transform these changes into opportunities that will make your hotel shine. Curious about how? So, what can you do to go green?

Consumer 59

Consumer Hospitality Hotels Accommodation 59

SiteMinder

NOVEMBER 18, 2024

The aim is to generate a positive ROI, which you can then use to grow and improve the business or take out as profit. A good ROI at your hotel will be relative to what you’re trying to achieve, what part of the business you’re measuring, and also what other opportunities are available to you.

ROI 52

ROI Revenue Management Revenue Hotels 52

Little Hotelier

FEBRUARY 25, 2024

Revenue management consulting is specialised expertise that a business can bring in to gain guidance on managing and optimising revenue. Offers direct booking support for hotels and hospitality businesses. Data analytics and insight generation through market-leading tools.

Revenue Management 52

Revenue Management Revenue Services Management 52

MediaBoom

MARCH 15, 2024

An Hotel SEO Strategy encompasses a tailored approach to search engine optimization specifically designed to enhance the online visibility and ranking of hotels and accommodation providers in search engine results pages (SERPs). Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market.

Hotels 92

Hotels Accommodation Target Marketing Business 92

Lure Agency

MARCH 24, 2023

Working Collaborative Group Gatherings: A New Segment is Being Defined for Hotels The concept of a hybrid workstyle is revolutionizing businesses and salespeople. While offering a virtual or hybrid model has shown to be good for business, what companies are missing are those impromptu “water cooler chats.”

Hiring 116

Hiring Ancillary Revenue Hotels Business 116

Little Hotelier

AUGUST 29, 2023

What is bed and breakfast marketing? Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. Here are some common advertising examples that can be used to market a bed and breakfast business.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

Little Hotelier

JULY 5, 2023

An Airbnb is a small accommodation business that is rented out to travellers on a short-term basis. Starting an Airbnb property can be a great way to get a foothold in the hotel and hospitality industries if you’re looking for a new career or business opportunity. Here’s a step by step guide setting up an Airbnb business.

Accommodation 52

Accommodation Motels Business Occupancy 52

Hotelogix

DECEMBER 7, 2023

To be very precise, it has shaped the way guests book their accommodations at hotels. Boost your online visibility: Your business reaches a wide demographic by listing on OTAs. With guests leaving reviews on OTA platforms, your business gains good credibility, facilitating further bookings from across the globe.

OTA 107

OTA Overbooking ROI Hotels 107

Little Hotelier

NOVEMBER 18, 2024

Extended Stay America Select Suites: A longer-term accommodation option, this arm of the Extended Stay chain requires no security deposit (and no binding lease). Depending on the guest’s bank or credit card provider, most refunds will typically be processed within 3-10 business days.

Motels 52

Motels Hotels Target Marketing Cancellation 52

STAAH

FEBRUARY 21, 2023

Here are some things to consider when building your distribution strategy: 1) Understand your target market. What are the demographics, their reason to travel (business or leisure), how they book accommodation and for how long, length of stays, etc? 2) Data sources.

Hotels 75

Hotels Target Marketing Management Revenue 75

SiteMinder

MAY 21, 2023

With a selection of 80 rooms, encompassing suites, pool villas, and infinity pools, this exceptional property provides guests with exclusive and nature-inspired accommodations. Although the target market has since changed, what remains constant is the hotel’s standards and work ethic.

Resorts 98

Resorts Overbooking Yield Management OTA 98

SiteMinder

APRIL 11, 2024

Airbnb advertising primarily involves promoting individual accommodation listings and experiences hosted on the Airbnb platform to potential guests through various marketing channels. Yes, hotels can advertise on Airbnb by listing their rooms or properties on the platform, much like individual hosts do with their accommodations.

Dining 98

Dining Hotels Average Daily Rate Target Marketing 98

MediaBoom

AUGUST 6, 2024

Understanding Your Target Audience Identifying the ideal guest is the cornerstone of effective hotel branding. This could be a business traveler, a leisure tourist, a family, or a specific demographic like millennials or luxury seekers. Less Spends on Advertising : Promotions are made much easier by niche marketing.

Branding 92

Branding Hotels Services Marketing 92

Cloudbeds

MARCH 20, 2023

Transient These guests are individuals traveling for business or leisure. Some hotels break down transient business into subgroups such as OTAs, direct bookings , packages, and consortia. Corporate negotiated These guests are business travelers who work for a company that has a negotiated account with the property.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

SiteMinder

OCTOBER 10, 2022

This is the most common classification of accommodation worldwide. That being said, they all follow a similar system, with one star being the most basic type of accommodation and five star being on the luxury end of the scale. Guests have extremely high expectations when it comes to luxury accommodation. Table of contents.

Services 72

Services Hotels Accommodation Motels 72

Little Hotelier

OCTOBER 11, 2023

As a small accommodation provider, it is important that you maximise ways to increase your direct website traffic and generate bookings. It goes without saying that direct website bookings via your booking engine means you pay no commissions and should therefore be a core focus as part of your marketing strategy.

Hotels 52

Hotels Travel Motels Accommodation 52

MediaBoom

APRIL 5, 2024

With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels. Secure your exclusive, free consultation with our luxury marketing experts today.

Marketing Strategy 88

Marketing Strategy Market Marketing Travel 88

Little Hotelier

OCTOBER 23, 2023

Common strategies for hotel social media marketing include posting high-quality photos and videos, sharing key information about the property, promoting deals and discounts, running competitions and giveaways, partnering with other businesses or influencers, and more. It’s a favourite for travellers to view and post photos of trips.

Market 105

Market Marketing Hotels Travel 105

MediaBoom

JULY 5, 2023

A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. Customized to the hotel’s target audience, location, and services, the plan contains key elements such as identifying the target market, brand positioning, and creating an online presence.

Hotel Marketing 82

Hotel Marketing Market Marketing Marketing Strategy 82

eZee Absolute

JANUARY 19, 2023

Furthermore, by having an in-house hotel marketing team, hotels have the flexibility to make last-minute adjustments or pivot their strategies if necessary. This level of control and flexibility enables accommodation businesses to stay ahead of the competition and make the most of their marketing efforts.

Hotel Marketing 81

Hotel Marketing Market Marketing Hotels 81

Cloudbeds

MARCH 23, 2023

In the hotel industry, eCommerce refers to the buying and selling of accommodation and related services over the internet. eCommerce platforms provide opportunities to increase visibility and attract travelers at every touchpoint, helping to grow your business. What is hotel eCommerce? Keep online listings current and consistent.

OTA 98

OTA Digital Marketing Travel Marketing 98

SiteMinder

AUGUST 28, 2022

This blog will look at some key insights that help you choose the right OTAs for your accommodation business. This will include: Your local market – There will likely be a few channels that specialise in driving bookings to your country and/or destination. Table of contents. What is an OTA? List of popular hotel OTAs.

OTA 52

OTA Travel Accommodation Marketing 52

SiteMinder

SEPTEMBER 6, 2023

Direct bookings are the lifeblood of your business , offering a pathway to profitability that sidesteps the commissions paid to online travel agents. So, in essence, an effective online booking process is not just a feature; it’s an essential strategy for business growth and guest satisfaction.

Hotels 98

Hotels Revenue Occupancy Services 98

SiteMinder

JANUARY 8, 2024

Hotel management is the practice of overseeing every operation of the business to ensure consistent growth and development. Even if you don’t have the luxury of hiring a full team of staff, it’s not impossible to run a successful small hotel business. What is hotel management?

Operations 59

Operations Management OTA Hotels 59

MediaBoom

SEPTEMBER 21, 2023

Insurance marketing isn’t just about selling insurance policies. Insurance marketing is the process of promoting an insurance business to potential customers. Insurance marketing involves identifying and targeting potential clients while using selling strategies to show them why your insurance company is the right choice.

Market 76

Market Marketing Marketing Strategy Business 76

SiteMinder

MARCH 25, 2024

It’s designed to provide a convenient and accessible platform for travellers to manage their accommodations and other travel needs directly from their mobile devices. Targeted exposure Despegar offers tools that help you showcase your hotel to the travellers most likely to book with you.

OTA 52

OTA Hotels Travel Services 52

MediaBoom

MARCH 14, 2024

With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. By optimizing your website , you can increase organic traffic.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

Little Hotelier

FEBRUARY 22, 2023

And a hostel is one of the simplest and most enjoyable forms of accommodation you can provide. Nevertheless, a hostel is a serious business, and there is much to consider before you take the leap. They offer cheap beds, and are more communal and social than other accommodation options too. What is a hostel? Can you multitask?

OTA 52

OTA Business Hiring Marketing 52

SiteMinder

JANUARY 8, 2024

Hotel management is the practice of overseeing every operation of the business to ensure consistent growth and development. Even if you don’t have the luxury of hiring a full team of staff, it’s not impossible to run a successful small hotel business. What is hotel management?

Operations 52

Operations Management OTA Hotels 52