MediaBoom

AUGUST 1, 2024

It involves identifying target audiences, developing compelling offerings, selecting optimal distribution channels, and implementing effective promotional campaigns. It relies on data-driven planning and continuous performance measurement to achieve business objectives. As a local business, use that element to your advantage.

Tourism 94

Tourism Market Marketing Hospitality 94

Little Hotelier

JUNE 26, 2023

What is an Airbnb business plan? An Airbnb business plan is a formal document that details a roadmap and strategy for your property. It will also discuss factors like budget , target markets, and brand vision. Your Airbnb business plan should be comprehensive but clear and easy to understand.

Business 52

Business Target Marketing Consumer Accommodation 52

Little Hotelier

JANUARY 19, 2025

Think of it as the “sticker price” for your accommodation, typically displayed on your website or communicated to guests who book directly. Learn more Why is setting rack rates important for small accommodation providers? Its a dependable benchmark for your revenue targets. What is rack rate?

Rack Rate 52

Rack Rate OTA Revenue Hotels 52

SiteMinder

DECEMBER 20, 2023

What is a hotel business? A hotel business is simply an establishment that offers guests a place to stay. No matter which definition you use, the ultimate goal of all hotel businesses is the same: to attract more guests, fill more rooms, and maximise the value of every booking. Here’s a basic list to get you started.

Business 59

Business Hotels Management Revenue 59

Lure Agency

MARCH 24, 2023

Working Collaborative Group Gatherings: A New Segment is Being Defined for Hotels The concept of a hybrid workstyle is revolutionizing businesses and salespeople. While offering a virtual or hybrid model has shown to be good for business, what companies are missing are those impromptu “water cooler chats.”

Hiring 116

Hiring Ancillary Revenue Hotels Business 116

Hotelier Magazine

FEBRUARY 11, 2025

market accounting for 22 per cent of tourism spending in the province, cross-border travel and trade remain essential to the industrys health. TIAO had more than 200 businesses from across Ontario participate in its U.S. Market & Tariff Survey, providing valuable insights into the evolving landscape of U.S. With the U.S.

Market 69

Market Marketing Tourism Business 69

Hotel Speak

JUNE 6, 2023

Consumers are becoming increasingly aware of their impact on the environment, and they’re demanding businesses put forth efforts to reduce this impact. Additionally, advances in data analytics are allowing hotels to gain valuable insights into customer preferences that can be used for targeted marketing campaigns.

Hospitality 101

Hospitality Accommodation Travel Tourism 101

SiteMinder

SEPTEMBER 22, 2024

There are several types of hotel subscription models that hotels can explore depending on their target audience and business goals: Monthly or annual room subscriptions : Guests pay a recurring fee for access to a room or suite for a set number of nights per month. Tailor your subscription plan to meet these needs.

Hotels 96

Hotels Revenue Services Target Marketing 96

Hotelogix

FEBRUARY 5, 2025

The distinction between business and leisure travel used to be clear. More than 60% of business travelers now add leisure time to their trips showing a big change in travel preferences. It goes beyond just tacking on a few extra days to a business trip; it represents a big change in how people think about travel for work.

Travel 40

Travel OTA Hospitality Business 40

STAAH

FEBRUARY 21, 2023

Here are some things to consider when building your distribution strategy: 1) Understand your target market. What are the demographics, their reason to travel (business or leisure), how they book accommodation and for how long, length of stays, etc? 2) Data sources.

Hotels 98

Hotels Target Marketing Management Revenue Management 98

Little Hotelier

AUGUST 29, 2023

What is bed and breakfast marketing? Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. Here are some common advertising examples that can be used to market a bed and breakfast business.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

Hotelogix

DECEMBER 7, 2023

To be very precise, it has shaped the way guests book their accommodations at hotels. Boost your online visibility: Your business reaches a wide demographic by listing on OTAs. With guests leaving reviews on OTA platforms, your business gains good credibility, facilitating further bookings from across the globe.

OTA 107

OTA Overbooking ROI Hotels 107

SiteMinder

MAY 21, 2023

With a selection of 80 rooms, encompassing suites, pool villas, and infinity pools, this exceptional property provides guests with exclusive and nature-inspired accommodations. Although the target market has since changed, what remains constant is the hotel’s standards and work ethic.

Resorts 98

Resorts Overbooking Yield Management OTA 98

SiteMinder

NOVEMBER 18, 2024

The aim is to generate a positive ROI, which you can then use to grow and improve the business or take out as profit. A good ROI at your hotel will be relative to what you’re trying to achieve, what part of the business you’re measuring, and also what other opportunities are available to you.

ROI 96

ROI Revenue Management Revenue Hotels 96

MediaBoom

MARCH 15, 2024

An Hotel SEO Strategy encompasses a tailored approach to search engine optimization specifically designed to enhance the online visibility and ranking of hotels and accommodation providers in search engine results pages (SERPs). Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market.

Hotels 92

Hotels Accommodation Business Target Marketing 92

Little Hotelier

NOVEMBER 8, 2023

A backpacker on a six month South American adventure will be looking for very different accommodation to a millionaire on a weekend trip to Dubai. Common hotel classifications Let’s begin our analysis of different types of accommodation by looking at classes of hotels. What are the different types of hotels?

Motels 52

Motels Accommodation Hotels Services 52

Cloudbeds

MARCH 23, 2023

In the hotel industry, eCommerce refers to the buying and selling of accommodation and related services over the internet. eCommerce platforms provide opportunities to increase visibility and attract travelers at every touchpoint, helping to grow your business. What is hotel eCommerce? Keep online listings current and consistent.

OTA 98

OTA Digital Marketing Marketing Market 98

Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Hotel Marketing 52

Hotel Marketing Marketing Market Target Marketing 52

Little Hotelier

OCTOBER 23, 2023

Common strategies for hotel social media marketing include posting high-quality photos and videos, sharing key information about the property, promoting deals and discounts, running competitions and giveaways, partnering with other businesses or influencers, and more. It’s a favourite for travellers to view and post photos of trips.

Market 105

Market Marketing Hotels Travel 105

SiteMinder

APRIL 11, 2024

Airbnb advertising primarily involves promoting individual accommodation listings and experiences hosted on the Airbnb platform to potential guests through various marketing channels. Yes, hotels can advertise on Airbnb by listing their rooms or properties on the platform, much like individual hosts do with their accommodations.

Dining 98

Dining Hotels Average Daily Rate Target Marketing 98

eZee Absolute

SEPTEMBER 13, 2023

More than that, it opens up a world of opportunities for your business to grow. We’ll delve into how these shifts in guest behaviour can impact your hotel business and, most importantly, how you can transform these changes into opportunities that will make your hotel shine. Curious about how? So, what can you do to go green?

Consumer 59

Consumer Hospitality Hotels Accommodation 59

SiteMinder

OCTOBER 10, 2022

This is the most common classification of accommodation worldwide. That being said, they all follow a similar system, with one star being the most basic type of accommodation and five star being on the luxury end of the scale. Guests have extremely high expectations when it comes to luxury accommodation. Table of contents.

Services 72

Services Hotels Accommodation Motels 72

MediaBoom

AUGUST 6, 2024

Understanding Your Target Audience Identifying the ideal guest is the cornerstone of effective hotel branding. This could be a business traveler, a leisure tourist, a family, or a specific demographic like millennials or luxury seekers. Less Spends on Advertising : Promotions are made much easier by niche marketing.

Branding 92

Branding Hotels Services Marketing 92

Hotelogix

OCTOBER 18, 2023

In this comprehensive guide, we delve into what a hotel reservation system entails and highlight its pivotal role in modern hotel businesses' success. It enhances guest satisfaction, optimizes operational efficiency, and drives revenue growth for your hotel business. 

Business 40

Business Global Distribution System Cancellation Hotels 40

eZee Absolute

JANUARY 19, 2023

Furthermore, by having an in-house hotel marketing team, hotels have the flexibility to make last-minute adjustments or pivot their strategies if necessary. This level of control and flexibility enables accommodation businesses to stay ahead of the competition and make the most of their marketing efforts.

Hotel Marketing 81

Hotel Marketing Marketing Market Hotels 81

SiteMinder

SEPTEMBER 6, 2023

Direct bookings are the lifeblood of your business , offering a pathway to profitability that sidesteps the commissions paid to online travel agents. So, in essence, an effective online booking process is not just a feature; it’s an essential strategy for business growth and guest satisfaction.

Hotels 98

Hotels Revenue Occupancy Services 98

STAAH

OCTOBER 22, 2024

Whether through corporate gifting, special packages, or targeted marketing, there are numerous ways to keep voucher sales flowing throughout the year. Offer guests a package that includes accommodations alongside dining, spa treatments, or adventure activities.

Sales 52

Sales Hotels Consumer Target Marketing 52

MediaBoom

JULY 5, 2023

A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. Customized to the hotel’s target audience, location, and services, the plan contains key elements such as identifying the target market, brand positioning, and creating an online presence.

Hotel Marketing 82

Hotel Marketing Marketing Market Marketing Strategy 82

MediaBoom

APRIL 5, 2024

With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels. Secure your exclusive, free consultation with our luxury marketing experts today.

Marketing Strategy 88

Marketing Strategy Market Marketing Travel 88

MediaBoom

DECEMBER 11, 2024

Read on to explore 15 impactful hotel marketing strategies that will help your business thrive in this dynamic industry. Local SEO Tactics: Enhance Your Google Business Profile: Keep your profile updated with accurate contact details, high-quality images, and promotions. Let Mediaboom guide you.

Marketing Strategy 93

Marketing Strategy Hotel Marketing Market Marketing 93

Little Hotelier

JULY 5, 2023

An Airbnb is a small accommodation business that is rented out to travellers on a short-term basis. Starting an Airbnb property can be a great way to get a foothold in the hotel and hospitality industries if you’re looking for a new career or business opportunity. Here’s a step by step guide setting up an Airbnb business.

Accommodation 52

Accommodation Motels Business Occupancy 52

Little Hotelier

FEBRUARY 25, 2024

Revenue management consulting is specialised expertise that a business can bring in to gain guidance on managing and optimising revenue. Offers direct booking support for hotels and hospitality businesses. Data analytics and insight generation through market-leading tools.

Revenue Management 52

Revenue Management Revenue Services Management 52

Little Hotelier

FEBRUARY 13, 2025

A competitive set is a group of rival properties that are selected by a hotel in order to benchmark its performance against similar businesses. Guest experience: It can reveal guest preferences, and opportunities to better cater to your target market. What is a competitive set? Improve guest offerings Fill local amenity gaps.

Target Marketing 52

Target Marketing Hotels Marketing Market 52

Hotelogix

SEPTEMBER 6, 2024

You have the opportunity to personally meet your target market. Picture how invaluable and priceless the information you can gain from them to aid in your upcoming marketing campaigns. Hear from the most influential leaders in the industry about how they have transformed their businesses. Why Attend? Why Attend?

Events 52

Events Hotels Business Travel 52

Cloudbeds

MARCH 20, 2023

Transient These guests are individuals traveling for business or leisure. Some hotels break down transient business into subgroups such as OTAs, direct bookings , packages, and consortia. Corporate negotiated These guests are business travelers who work for a company that has a negotiated account with the property.

Hotel Marketing 52

Hotel Marketing Marketing Market Average Daily Rate 52

MediaBoom

SEPTEMBER 21, 2023

Insurance marketing isn’t just about selling insurance policies. Insurance marketing is the process of promoting an insurance business to potential customers. Insurance marketing involves identifying and targeting potential clients while using selling strategies to show them why your insurance company is the right choice.

Market 76

Market Marketing Marketing Strategy Business 76

Hotelogix

FEBRUARY 19, 2025

When the economy is low, the first thing that most businesses want to save on is their marketing. HubSpot carried out a study that established the fact that the more customer engagement and bookings take place, the better a business focuses on content marketing ( HubSpot, 2023 ). Request a Demo With Hotelogix PMS

Market 40

Market Marketing Hotels Email Marketing 40