eZee Absolute

SEPTEMBER 13, 2023

Demand for Personalization Guests now expect a more personalized experience during their stay, from tailored room amenities to personalized recommendations for dining and activities. Many guests actively seek eco-friendly accommodations that align with their values. As hoteliers, it’s your job to cater to this desire.

Consumer 59

Consumer Hospitality Hotels Accommodation 59

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.

Business 52

Business Revenue Hotels Occupancy 52

Lure Agency

MARCH 24, 2023

Whether it’s resort amenities or spas, or maybe you’ve got multiple dining outlets. ” By offering them an experience that combines accommodations, food & beverage, video conferencing, entertainment, and more – hotels can create a package that will help generate revenue.

Hiring 116

Hiring Ancillary Revenue Hotels Business 116

SiteMinder

OCTOBER 10, 2022

This is the most common classification of accommodation worldwide. That being said, they all follow a similar system, with one star being the most basic type of accommodation and five star being on the luxury end of the scale. In-house fine dining establishments (usually multiple bars and restaurants). Table of contents.

Services 72

Services Hotels Accommodation Motels 72

Little Hotelier

AUGUST 29, 2023

When travellers only get to enjoy one or two getaways each year, they may not go back to the same destination and stay in the same accommodation. To help with the challenges, this blog will give you a complete guide to marketing your bed and breakfast, including a number of helpful tips to get more guests through the door.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

MediaBoom

JULY 5, 2023

A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. Customized to the hotel’s target audience, location, and services, the plan contains key elements such as identifying the target market, brand positioning, and creating an online presence.

Hotel Marketing 82

Hotel Marketing Market Marketing Marketing Strategy 82

MediaBoom

AUGUST 6, 2024

By developing detailed guest personas, you can better understand your target market and make informed decisions about your hotel’s branding and marketing strategies. Successful hotels recognize that their customers are individuals seeking experiences, not merely accommodations.

Branding 92

Branding Hotels Services Marketing 92

SiteMinder

SEPTEMBER 6, 2023

Once a booking is made, automated emails kick in, confirming the reservation and even suggesting add-ons like room upgrades or dining options. This data-driven approach can give you a competitive edge in an increasingly crowded market. Table of contents Why is an online booking process important for hotels?

Hotels 98

Hotels Revenue Occupancy Services 98

Little Hotelier

JULY 18, 2024

Spain VAT: A reduced VAT rate of 10% also applies to hotel rooms in Spain, although the standard rate of 21% will apply to certain types of short-term accommodation. Australia VAT: In Australia VAT is called GST, and is applied at a flat rate of 10% on all goods and services, including accommodation. If in doubt, choose transparency.

Sales 52

Sales Hotels Services Management 52

Inn Quest

SEPTEMBER 5, 2023

Marketing and Promotion Strategies: Create enticing packages and promotions during low-demand periods to stimulate bookings. Bundling rooms with dining, spa services or local experiences can increase the average guest spend. This information enables personalized service and targeted marketing efforts, improving guest loyalty.

Management 87

Management Overbooking Revenue Hotels 87

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

MediaBoom

MARCH 14, 2024

With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

SiteMinder

JANUARY 8, 2024

Quick service establishments engage in offering snack foods, whereas catering businesses and restaurants can lean towards a casual take-away experience or seated fine-dining. With customers expecting some sort of dining service from hotel accommodations, it has become almost a standard practice to provide.

Operations 59

Operations Management OTA Hotels 59

MediaBoom

MARCH 28, 2024

By aggregating data from various sources, it ensures that users can find the best possible rates for high-end accommodations. Luxury hotels also benefit from increased visibility among a targeted audience actively searching for upscale lodging options. FAQs / Related Questions Who is the target market of luxury hotels?

Hotels 52

Hotels Branding Marketing Market 52

SiteMinder

JANUARY 8, 2024

Quick service establishments engage in offering snack foods, whereas catering businesses and restaurants can lean towards a casual take-away experience or seated fine-dining. With customers expecting some sort of dining service from hotel accommodations, it has become almost a standard practice to provide.

Operations 52

Operations Management OTA Hotels 52

MediaBoom

FEBRUARY 26, 2024

Expressions that focus on rarity, prestige, and status help entice an elite target market. The Ritz-Carlton , celebrated for its refined accommodations and impeccable service, stands as an exemplary model of this eloquent expression, where every detail exudes a commitment to unmatched refinement.

Branding 87

Branding Marketing Market Digital Marketing 87

SiteMinder

DECEMBER 20, 2023

The term ‘hotel’ can refer to a specific type of accommodation – a large building filled with small, serviced rooms that are used for short-term stays – or it can be more broadly applied to refer to almost all types of accommodation, from bed and breakfasts, unserviced apartments, glamping and more.

Business 59

Business Hotels Management Revenue 59

SiteMinder

JULY 18, 2024

Know your customer base Today’s travel market is diverse, encompassing everything from baby boomers to socially-minded millennials to wealthy leisure travellers. The more you understand your target market and the emotional experiences they seek, the better you can tailor your products and offerings to serve them.

Services 52

Services Hotels Travel Business 52

MediaBoom

JUNE 27, 2023

A hotel marketing plan is a strategic blueprint designed to amplify a hotel’s brand presence, allure potential guests, and increase bookings and revenue. It outlines specific marketing objectives, target markets, positioning, and tactics to achieve these goals.

Hotel Marketing 52

Hotel Marketing Market Marketing Marketing Strategy 52

Hotelier Magazine

MARCH 11, 2024

This is ultimately a challenge for Canada’s visitor economy because we need all sectors of tourism to be healthy to compete internationally: accommodations, food and beverage, attractions, transportation, conventions and events, agri-tourism, et cetera. And we knew it would take more than an innovative marketing campaign.

Tourism 52

Tourism Business Marketing Market 52

Hotel Speak

JUNE 6, 2023

Additionally, advances in data analytics are allowing hotels to gain valuable insights into customer preferences that can be used for targeted marketing campaigns. Virtual reality (VR) tours are becoming commonplace, allowing guests to virtually explore their destinations and accommodations before making a booking decision.

Hospitality 79

Hospitality Accommodation Travel Tourism 79