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Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.
Don’t just sell a room, sell an experience Travelers today are looking for more than just a place to stay, they want to find an accommodation provider that fits the experience they’re looking for. Most properties use a channel manager to share their inventory to keep all their channels, rates, and rooms in one place.
With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach.
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