STAAH

JUNE 27, 2023

that helps the accommodation owners understand their booking trends. Some examples include special deals and discounts , local events, or updates about your property. Read more about content marketing 4) Determine Email Frequency Finding the right balance in email frequency is essential.

Email Marketing 98

Email Marketing Marketing Strategy Marketing Market 98

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. In this blog post, we’re going to walk you through how to promote an event on Facebook from start to finish.

Events 88

Events Marketing Market KPI 88

Cloudbeds

FEBRUARY 14, 2025

After that, the deciding factor was the level of accommodation, identified by star rating, while experienceswhat to do once arrived and the overall vibe of the hotelwere an afterthought. Introduce loyalty perks centered on the restaurant, such as exclusive dining events or discounts for returning guests.

Hotels 94

Hotels Revenue Management Occupancy OTA 94

Social Tables

MARCH 14, 2024

Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. What is digital marketing?

Digital Marketing 78

Digital Marketing Events Marketing Market 78

The Cosmos

JANUARY 19, 2023

A resort property needs to deploy many marketing strategies as they are meant to entertain their guests rather than just provide a room for a mere stay. Therefore, it is important for a resort to create an experience that goes beyond offering accommodation services and covers the whole range of services that a resort has to offer.

Marketing Strategy 52

Marketing Strategy Market Marketing Resorts 52

Catala Consulting

APRIL 3, 2024

As businesses increasingly seek partnerships that offer more than just a transactional relationship, hotels must innovate their marketing strategies to meet these evolving expectations. The cornerstone of effective B2B marketing lies in understanding the unique needs and decision-making processes of businesses.

B2B 52

B2B Marketing Strategy Hotel Marketing Branding 52

STAAH

JULY 8, 2024

The hospitality industry faces seasonal challenges and fluctuating market conditions, including reduced consumer spending and increased competition. Accommodation providers can navigate these by leveraging online bookings and digital marketing strategies. Focus on local SEO to attract nearby travelers.

Digital Marketing 52

Digital Marketing Accommodation Market Marketing 52

SiteMinder

NOVEMBER 22, 2023

What are hotel events? Hotel events transform hotels into hubs of activity and excitement. These events range from elegant corporate conferences to vibrant weddings, each offering a unique atmosphere and a multitude of opportunities. Events are a never-ending marketing opportunity and a major source of tourism.

Events 59

Events Revenue Hotels Management 59

Social Hospitality

AUGUST 9, 2023

We’re going to dive into ways you can gather data efficiently to elevate your marketing strategies. Research social listening tools that can accommodate what you need. After implementing your chosen tool, be sure to train your marketing team on how to use it to ensure they get the data they need for better marketing.

Market 130

Market Marketing Events Occupancy 130

SiteMinder

DECEMBER 15, 2024

star accommodation group in the Blue Mountains, Australia, with 180+ rooms on offer. Its given us full control over our marketing strategy and detailed areas on changing our campaigns, he said. The Equeva Group is an innovative, privately owned, hotel group and is the largest 3.5

Revenue 52

Revenue Management Motels Marketing Strategy 52

gcommerce

DECEMBER 5, 2023

With travelers planning their year-end getaways and holiday celebrations, it's crucial for establishments to optimize their marketing strategies. In this joint blog with Maison 140 , we'll explore effective hotel marketing tactics to maximize end-of-year bookings for hotels and resorts.

Market 92

Market Marketing Resorts Shopping 92

Hotelogix

NOVEMBER 28, 2024

Understanding these fundamentals allows properties to develop more focused marketing strategies and tailored service offerings. Read also: Tips & Strategies to Get Corporate Clients for Your Hotel Customizing Services for Different Segments Tailoring Room Packages Different market segments have unique needs and preferences.

Hotel Marketing 40

Hotel Marketing Marketing Market ROI 40

Hotel Business

MAY 2, 2023

Graduate Hotels has appointed Michaella Solar-March as chief marketing officer. Based in the brand’s Nashville headquarters, she will drive global marketing strategy for the company’s more than 33 hotels across the U.S.

Real Estate 98

Real Estate Retail Branding Marketing 98

SiteMinder

JUNE 11, 2024

We recently spoke to Alexandra Rolton , Strategic Sales & Key Account Manager , about the group’s operations and how it has been utilising SiteMinder’s platform to optimise operations and revenue strategies. “We We provide versatile accommodations which allow us to work with both long and short term guests,” she said.

Global Distribution System 98

Global Distribution System Revenue Hotels Cancellation 98

Social Hospitality

SEPTEMBER 10, 2023

If you’re new to AI, start with simple, profit-boosting automation strategies like: Targeted Emails : Personalization is king in the hospitality marketing game. Automation can speed up the personalization process by enabling automated triggers and highlighting user behavior or specific events in your inbox.

Market 130

Market Marketing Consumer ROI 130

MediaBoom

JULY 5, 2023

If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.

Hotel Marketing 82

Hotel Marketing Marketing Market Marketing Strategy 82

Cloudbeds

DECEMBER 12, 2023

One of the best ways to keep up with the latest trends, innovations, and technology is by attending industry events that connect you with peers, partners, vendors, and more. Why attend hospitality events? During the event, in-person networking will allow you to meet specialized vendors, suppliers, advisors, artists, and creators.

Tourism 98

Tourism Events Hotels Operations 98

STAAH

NOVEMBER 22, 2022

The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. A planned approach to marketing helps you to set clear objective s. Let’s apply them now in your hotel marketing strategy: 1. Conclusion.

Hotel Marketing 98

Hotel Marketing Market Marketing Hotels 98

MediaBoom

AUGUST 23, 2024

To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

Little Hotelier

SEPTEMBER 22, 2024

It’s about knowing your audience and giving them a reason to visit, whether that’s through social media posts, special events, or fun promotions. The key is to create a sense of community, and make your pub the go-to spot for good times, great drinks, and comfortable accommodation.

Market 52

Market Marketing Accommodation Events 52

SiteMinder

NOVEMBER 18, 2024

A destination management company is a professional services firm specialising in local expertise and resources to design, plan, and manage events, activities, and tours. On the other hand, travel agencies primarily sell travel products such as flights, accommodation, and package holidays to individual travellers.

Management 52

Management Events Services Occupancy 52

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.

Business 95

Business Revenue Hotels Occupancy 95

Hotel Speak

MAY 10, 2023

And with the digital nomad market alone worth an estimated $787 billion per year globally., Growing Demand for Digital Nomad-Friendly Accommodations The rise of remote work has propelled the growth of digital nomads. it’s high time hotels capitalized on this opportunity.

Market 52

Market Marketing Travel Marketing Strategy 52

SiteMinder

SEPTEMBER 5, 2024

It can include posts about travel tips, local attractions, upcoming events, and special offers the hotel is running. However, the hotel blog also incorporates information on local events, new city restaurants, holiday packages, and even job openings. Leifer recommends using every digital avenue available to promote your blog.

Hotels 98

Hotels Travel Events Services 98

SiteMinder

MARCH 4, 2024

Berlin, Germany – SiteMinder, the name behind the only software platform that unlocks the full revenue potential of hotels, has today released its industry-leading platform on mobile, to give accommodation providers the power to execute their property’s revenue management strategy and mitigate real-time risks, free from their desk.

Revenue Management 59

Revenue Management Revenue Management Accommodation 59

Little Hotelier

SEPTEMBER 4, 2024

The type of trip an interstate traveller takes will dictate how long they might stay at your accommodation. To do their part, guests are seeking responsible and sustainable accommodations and also choosing to explore natural areas such as national parks. Source the local newspaper, event websites, and regional blogs for fun ideas.

Tourism 98

Tourism Travel Business Marketing 98

gcommerce

AUGUST 27, 2024

But revenue management doesn't exist in isolation; it thrives when sales and marketing work with it in concert, and one of the primary channels that transcend both marketing and revenue management is metasearch. Metasearch engines have revolutionized the way travelers search, compare, and book accommodations.

Revenue Management 52

Revenue Management Revenue Management Digital Marketing 52

MediaBoom

JULY 25, 2023

Financial services companies can use many marketing strategies to achieve their goals, including PPC ads, content marketing, case studies, and referral programs. What is Marketing of Financial Services? Your unique marketing strategies can set you apart. Keep the messaging simple and accommodating.

Services 87

Services Marketing Market Digital Marketing 87

Little Hotelier

AUGUST 29, 2023

When travellers only get to enjoy one or two getaways each year, they may not go back to the same destination and stay in the same accommodation. To help with the challenges, this blog will give you a complete guide to marketing your bed and breakfast, including a number of helpful tips to get more guests through the door.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

gcommerce

MARCH 25, 2024

In the highly competitive hospitality industry, increasing direct bookings is crucial for hotels and other accommodation providers. Implement a Robust Hotel Email Marketing Strategy Build and maintain a database of past and potential guests, and leverage email marketing to stay connected with them.

Email Marketing 59

Email Marketing OTA Digital Marketing Accommodation 59

Hotel Business

MARCH 6, 2024

Available in eight languages, the release of SiteMinder’s mobile app follows a Beta period that saw more than 800 users in more than 60 countries sign up despite no marketing or promotion. It’s an experience where hoteliers can execute their end-to-end revenue management and marketing strategies at speed, when on the move.

Revenue Management 64

Revenue Management Revenue Forecasting Marketing Strategy 64

Hotelogix

NOVEMBER 19, 2023

  Local area events: Local area events can significantly impact your hotel occupancy. If the event is popular and attracts many people from out of town, you will experience increased demand. You can increase your rate and occupancy as many people will be looking to book their accommodations.

Occupancy 59

Occupancy Maximum Length of Stay Minimum Length of Stay Revenue Management 59

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

Hotel Speak

JANUARY 11, 2024

Flexible Accommodation Options Investigate to ascertain the optimal combination of lodging categories, encompassing budget-friendly alternatives as well as opulent residences, with the intention of satisfying market demands.

Consumer 52

Consumer Market Research Accommodation Online Marketing 52

Cloudbeds

MAY 8, 2023

Why Instagram is an important part of a hotel marketing strategy While running an Instagram account can seem like just another thing to add to your already jam-packed list, it’s a crucial digital marketing channel to help drive awareness and bookings. Post anytime you have promotions, special events, or upcoming booking windows.

Branding 119

Branding Hotels Travel Shopping 119

SiteMinder

APRIL 11, 2024

Airbnb advertising primarily involves promoting individual accommodation listings and experiences hosted on the Airbnb platform to potential guests through various marketing channels. Yes, hotels can advertise on Airbnb by listing their rooms or properties on the platform, much like individual hosts do with their accommodations.

Dining 98

Dining Hotels Average Daily Rate Target Marketing 98

Hotelogix

FEBRUARY 19, 2025

Keeps Guests Interested Marketing is not just about advertising. Sharing useful information like travel tips, local events, and fun activities makes potential guests excited about staying at your hotel. Marketing is not only about advertisement. Facebook: Post about special events, deals, and behind-the-scenes moments.

Market 40

Market Marketing Hotels Email Marketing 40