Social Tables

SEPTEMBER 14, 2021

Expert planners know that event engagement is vital to an event’s initial success, as well as the success of potential future events. But what is event engagement? In this post, we’re providing tips, tricks, tools, resources, and expert advice to help you boost event engagement throughout the entire event process.

Events 176

Events Market Marketing Consumer 176

SiteMinder

NOVEMBER 22, 2023

What are hotel events? Hotel events transform hotels into hubs of activity and excitement. These events range from elegant corporate conferences to vibrant weddings, each offering a unique atmosphere and a multitude of opportunities. Events are a never-ending marketing opportunity and a major source of tourism.

Events 59

Events Revenue Hotels Management 59

STAAH

JUNE 27, 2023

that helps the accommodation owners understand their booking trends. Some examples include special deals and discounts , local events, or updates about your property. Read more about content marketing 4) Determine Email Frequency Finding the right balance in email frequency is essential.

Email Marketing 82

Email Marketing Marketing Strategy Market Marketing 82

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. In this blog post, we’re going to walk you through how to promote an event on Facebook from start to finish.

Events 88

Events Market Marketing KPI 88

SiteMinder

NOVEMBER 18, 2024

A destination management company is a professional services firm specialising in local expertise and resources to design, plan, and manage events, activities, and tours. On the other hand, travel agencies primarily sell travel products such as flights, accommodation, and package holidays to individual travellers.

Management 52

Management Events Services Occupancy 52

Social Tables

APRIL 16, 2019

Think about how the meetings & events industry has evolved in just the past ten years. After all, being an events professional requires as much continued education as any other gig out there. Looking for an event planning ppt? We used the content to create an event trends blog post too!) We know we couldn’t have!

Events 120

Events Market Marketing Management 120

Little Hotelier

SEPTEMBER 22, 2024

It’s about knowing your audience and giving them a reason to visit, whether that’s through social media posts, special events, or fun promotions. The key is to create a sense of community, and make your pub the go-to spot for good times, great drinks, and comfortable accommodation.

Market 52

Market Marketing Accommodation Events 52

Social Hospitality

AUGUST 9, 2023

We’re going to dive into ways you can gather data efficiently to elevate your marketing strategies. Research social listening tools that can accommodate what you need. After implementing your chosen tool, be sure to train your marketing team on how to use it to ensure they get the data they need for better marketing.

Market 130

Market Marketing Events Occupancy 130

gcommerce

AUGUST 27, 2024

But revenue management doesn't exist in isolation; it thrives when sales and marketing work with it in concert, and one of the primary channels that transcend both marketing and revenue management is metasearch. Metasearch engines have revolutionized the way travelers search, compare, and book accommodations.

Revenue Management 52

Revenue Management Revenue Management Digital Marketing 52

gcommerce

DECEMBER 5, 2023

With travelers planning their year-end getaways and holiday celebrations, it's crucial for establishments to optimize their marketing strategies. In this joint blog with Maison 140 , we'll explore effective hotel marketing tactics to maximize end-of-year bookings for hotels and resorts.

Market 65

Market Marketing Resorts Shopping 65

Hotel Speak

MAY 10, 2023

And with the digital nomad market alone worth an estimated $787 billion per year globally., Growing Demand for Digital Nomad-Friendly Accommodations The rise of remote work has propelled the growth of digital nomads. it’s high time hotels capitalized on this opportunity.

Market 52

Market Marketing Travel Marketing Strategy 52

SiteMinder

MARCH 4, 2024

Berlin, Germany – SiteMinder, the name behind the only software platform that unlocks the full revenue potential of hotels, has today released its industry-leading platform on mobile, to give accommodation providers the power to execute their property’s revenue management strategy and mitigate real-time risks, free from their desk.

Revenue Management 59

Revenue Management Revenue Management Accommodation 59

SiteMinder

JUNE 11, 2024

We recently spoke to Alexandra Rolton , Strategic Sales & Key Account Manager , about the group’s operations and how it has been utilising SiteMinder’s platform to optimise operations and revenue strategies. “We We provide versatile accommodations which allow us to work with both long and short term guests,” she said.

Global Distribution System 98

Global Distribution System Revenue Hotels Operations 98

MediaBoom

JULY 5, 2023

If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.

Hotel Marketing 88

Hotel Marketing Market Marketing Marketing Strategy 88

Hotel Business

MAY 2, 2023

Graduate Hotels has appointed Michaella Solar-March as chief marketing officer. Based in the brand’s Nashville headquarters, she will drive global marketing strategy for the company’s more than 33 hotels across the U.S.

Real Estate 98

Real Estate Retail Branding Market 98

gcommerce

MARCH 25, 2024

In the highly competitive hospitality industry, increasing direct bookings is crucial for hotels and other accommodation providers. Implement a Robust Hotel Email Marketing Strategy Build and maintain a database of past and potential guests, and leverage email marketing to stay connected with them.

OTA 59

OTA Email Marketing Digital Marketing Accommodation 59

MediaBoom

AUGUST 23, 2024

To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers.

Resorts 91

Resorts Market Marketing Marketing Strategy 91

Hotel Speak

JANUARY 11, 2024

Flexible Accommodation Options Investigate to ascertain the optimal combination of lodging categories, encompassing budget-friendly alternatives as well as opulent residences, with the intention of satisfying market demands.

Consumer 52

Consumer Market Research Accommodation Online Marketing 52

Hotel Business

MARCH 6, 2024

Available in eight languages, the release of SiteMinder’s mobile app follows a Beta period that saw more than 800 users in more than 60 countries sign up despite no marketing or promotion. It’s an experience where hoteliers can execute their end-to-end revenue management and marketing strategies at speed, when on the move.

Revenue Management 64

Revenue Management Revenue Forecasting Marketing Strategy 64

Social Hospitality

SEPTEMBER 10, 2023

If you’re new to AI, start with simple, profit-boosting automation strategies like: Targeted Emails : Personalization is king in the hospitality marketing game. Automation can speed up the personalization process by enabling automated triggers and highlighting user behavior or specific events in your inbox.

Market 130

Market Marketing Consumer ROI 130

Hotelogix

NOVEMBER 19, 2023

  Local area events: Local area events can significantly impact your hotel occupancy. If the event is popular and attracts many people from out of town, you will experience increased demand. You can increase your rate and occupancy as many people will be looking to book their accommodations.

Occupancy 59

Occupancy Maximum Length of Stay Minimum Length of Stay Revenue Management 59

Catala Consulting

NOVEMBER 18, 2023

Additionally, it involves exploring alternative revenue streams such as events, culinary experiences, wellness services, and partnerships with local attractions. In today’s fast-evolving hospitality landscape, consumer demands, economic conditions, and even global events can quickly change the rules of the game.

Revenue Management 52

Revenue Management Revenue Management Hotels 52

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable.

Digital Marketing 72

Digital Marketing Services Market Marketing 72

Travelboom Marketing

MARCH 27, 2024

Establishing Authority and Expertise A hotel blog provides an opportunity to showcase your expertise and knowledge about your destination, local attractions, events, and travel tips. Competitive Landscape The hospitality industry is highly competitive, and many hotels have blogs or content marketing strategies.

Hotels 52

Hotels Events ROI Accommodation 52

SiteMinder

SEPTEMBER 5, 2024

It can include posts about travel tips, local attractions, upcoming events, and special offers the hotel is running. However, the hotel blog also incorporates information on local events, new city restaurants, holiday packages, and even job openings. Leifer recommends using every digital avenue available to promote your blog.

Hotels 98

Hotels Travel Events Services 98

Little Hotelier

SEPTEMBER 4, 2024

The type of trip an interstate traveller takes will dictate how long they might stay at your accommodation. To do their part, guests are seeking responsible and sustainable accommodations and also choosing to explore natural areas such as national parks. Source the local newspaper, event websites, and regional blogs for fun ideas.

Tourism 98

Tourism Travel Business Market 98

Little Hotelier

OCTOBER 17, 2024

Whether you’re already running a small hotel or just starting out, coupons should be part of your marketing strategy. Coupons have a drastic impact on the effectiveness of any marketing endeavours. They can be a great tool if done with the right marketing strategy. Now, how do you actually do it?

Hotels 52

Hotels Sales Marketing Strategy Business 52

STAAH

NOVEMBER 22, 2022

The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. A planned approach to marketing helps you to set clear objective s. Let’s apply them now in your hotel marketing strategy: 1. Conclusion.

Hotel Marketing 77

Hotel Marketing Market Marketing Hotels 77

eZee Absolute

MARCH 19, 2024

Traditionally, hotels primarily focused on accommodating guests for overnight or extended stays, considering them the most common and profitable booking options. Similarly, leisure travellers may opt for micro-stays to rest and recharge during a long layover or to freshen up before attending an event or exploring a new city.

Revenue 52

Revenue Consumer Accommodation Hotels 52

Cloudbeds

OCTOBER 17, 2024

Dedicated groups & events page A simple way to secure more group business is to add a groups & events page to your website, where you can outline your USP and explain why you’re a great fit for certain groups. Increase direct bookings with Cloudbeds.

OTA 76

OTA Occupancy Hotels Revenue 76

Little Hotelier

MARCH 23, 2023

Staying on top of what other local properties are charging for similar rooms and accommodation types will give you more context when setting your own rates. Monitor your occupancy rates over time Every destination has a high season, and most have events at different times of year that will increase traffic.

Occupancy 52

Occupancy Average Daily Rate Revenue Management Revenue 52

Amadeus Hospitality

FEBRUARY 16, 2023

It is a guaranteed way for your hotel to stand out from the competition when it matters the most: when target travelers are exploring their next accommodation options. This allows your hotel to become top of mind for travelers seeking future accommodation options and wishing to make future purchases.

Market 52

Market Marketing Hotels Marketing Strategy 52

MediaBoom

MAY 30, 2024

With the aviation market size estimated to reach $396.15 And as the demand for air travel rises, so does the need for companies to invest in quality aviation content marketing strategies to keep up with competitors and drive growth. Let’s look at a few reasons why adopting an aviation content marketing strategy is a must.

Market 52

Market Marketing Marketing Strategy Digital Marketing 52

MediaBoom

JULY 25, 2023

Financial services companies can use many marketing strategies to achieve their goals, including PPC ads, content marketing, case studies, and referral programs. What is Marketing of Financial Services? Your unique marketing strategies can set you apart. Keep the messaging simple and accommodating.

Services 92

Services Market Marketing Digital Marketing 92

Little Hotelier

DECEMBER 3, 2023

This rather broad definition means that it can be applied to small friend or family groups who are looking for a couple of rooms, or large corporate, tour or event groups who may be looking to book out your entire property. Group reservation strategies for hotels Online marketing strategies can be used to appeal to travel groups.

Hotels 59

Hotels Travel Business Events 59

Little Hotelier

AUGUST 29, 2023

When travellers only get to enjoy one or two getaways each year, they may not go back to the same destination and stay in the same accommodation. To help with the challenges, this blog will give you a complete guide to marketing your bed and breakfast, including a number of helpful tips to get more guests through the door.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.

Business 52

Business Revenue Hotels Occupancy 52