SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.

Business 95

Business Revenue Hotels Occupancy 95

Hotelier Magazine

FEBRUARY 11, 2025

visitor numbers over the past season, particularly in accommodation and outfitter sectors. Lack of targeted marketing in key U.S. These include: Investing $15 million in provincial tourism marketing to attract domestic, U.S. Creating a $20 million fund to secure national and international sport and business events.

Market 69

Market Marketing Tourism Business 69

STAAH

JULY 16, 2024

This blog explores how accommodation providers can transform reviews into revenue by utilizing social media to drive direct bookings. Highlight special offers, events, and unique aspects of your property to keep your audience engaged. Showcase events, offer virtual tours, and announce limited-time deals.

Revenue 113

Revenue Target Marketing Email Marketing Events 113

SiteMinder

APRIL 11, 2024

Airbnb advertising primarily involves promoting individual accommodation listings and experiences hosted on the Airbnb platform to potential guests through various marketing channels. Yes, hotels can advertise on Airbnb by listing their rooms or properties on the platform, much like individual hosts do with their accommodations.

Dining 98

Dining Hotels Average Daily Rate Target Marketing 98

Hotelogix

SEPTEMBER 6, 2024

Then, put some of the remaining hotel trade fairs and events on your schedule for later in the year. You have the opportunity to personally meet your target market. Picture how invaluable and priceless the information you can gain from them to aid in your upcoming marketing campaigns. Why Attend? Why Attend?

Events 52

Events Hotels Business Travel 52

Little Hotelier

AUGUST 29, 2023

When travellers only get to enjoy one or two getaways each year, they may not go back to the same destination and stay in the same accommodation. To help with the challenges, this blog will give you a complete guide to marketing your bed and breakfast, including a number of helpful tips to get more guests through the door.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

MediaBoom

JULY 5, 2023

A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. Customized to the hotel’s target audience, location, and services, the plan contains key elements such as identifying the target market, brand positioning, and creating an online presence.

Hotel Marketing 82

Hotel Marketing Marketing Market Marketing Strategy 82

Hotelogix

FEBRUARY 5, 2025

Hotels should pick OTAs that match their target market and give good terms. Teaching staff to handle mixed business-leisure guest needs: Train staff to recognize and respond to the unique requirements of bleisure guests, providing seamless service that accommodates both work and relaxation.

Travel 40

Travel OTA Hospitality Business 40

eZee Absolute

SEPTEMBER 13, 2023

These changes have been influenced by a variety of factors, including advances in technology, socio-cultural shifts, and global events like the pandemic. Many guests actively seek eco-friendly accommodations that align with their values. Guests no longer seek just a bed and a roof over their heads. So, what can you do to go green?

Consumer 59

Consumer Hospitality Hotels Accommodation 59

MediaBoom

MARCH 15, 2024

An Hotel SEO Strategy encompasses a tailored approach to search engine optimization specifically designed to enhance the online visibility and ranking of hotels and accommodation providers in search engine results pages (SERPs). Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market.

Hotels 92

Hotels Accommodation Business Target Marketing 92

gcommerce

AUGUST 27, 2024

But revenue management doesn't exist in isolation; it thrives when sales and marketing work with it in concert, and one of the primary channels that transcend both marketing and revenue management is metasearch. Metasearch engines have revolutionized the way travelers search, compare, and book accommodations.

Revenue Management 52

Revenue Management Revenue Management Digital Marketing 52

Hotelogix

FEBRUARY 19, 2025

Keeps Guests Interested Marketing is not just about advertising. Sharing useful information like travel tips, local events, and fun activities makes potential guests excited about staying at your hotel. Marketing is not only about advertisement. Facebook: Post about special events, deals, and behind-the-scenes moments.

Market 40

Market Marketing Hotels Email Marketing 40

STAAH

OCTOBER 22, 2024

Whether through corporate gifting, special packages, or targeted marketing, there are numerous ways to keep voucher sales flowing throughout the year. Extend their appeal to smaller, off-peak celebrations such as Valentine’s Day, Mother’s Day, or even localized events.

Sales 52

Sales Hotels Consumer Target Marketing 52

MediaBoom

DECEMBER 11, 2024

Use social media advertising to promote seasonal packages, events, or limited-time offers. With the right approach, social media can be a cornerstone of your hotels marketing success. Adding perks such as free breakfast, spa treatments, or exclusive event access further enhances the appeal. Schedule Your Free Consultation 10.

Marketing Strategy 93

Marketing Strategy Hotel Marketing Market Marketing 93

Inn Quest

SEPTEMBER 5, 2023

Meeting and Event Spaces: Many hotels have conference rooms, banquet halls and event spaces. This information enables personalized service and targeted marketing efforts, improving guest loyalty. Food and Beverage: Restaurants, bars and room service are vital revenue streams.

Management 87

Management Overbooking Revenue Hotels 87

SiteMinder

OCTOBER 10, 2022

This is the most common classification of accommodation worldwide. That being said, they all follow a similar system, with one star being the most basic type of accommodation and five star being on the luxury end of the scale. Guests have extremely high expectations when it comes to luxury accommodation. Table of contents.

Services 72

Services Hotels Accommodation Motels 72

Little Hotelier

FEBRUARY 13, 2025

Market positioning : It helps you to understand where your hotel sits in the market in relation to your major competitors, and can highlight potential points of differentiation, such as untapped target audiences or undersupplied amenities in your area. Identify your competitors The first step is to create your competitive set.

Target Marketing 52

Target Marketing Hotels Marketing Market 52

MediaBoom

APRIL 5, 2024

With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels. These emails often include a countdown timer to increase the urgency to book.

Marketing Strategy 88

Marketing Strategy Market Marketing Travel 88

Cloudbeds

MARCH 20, 2023

Instead of trying to reach all travelers, hoteliers can develop marketing strategies to appeal to their ideal guests. For example, guests who book a package spend more on property because accommodation is bundled with other services like breakfast and parking. Maintain a diverse distribution strategy. Improve the guest experience.

Hotel Marketing 52

Hotel Marketing Marketing Market Average Daily Rate 52

SiteMinder

JANUARY 8, 2024

With customers expecting some sort of dining service from hotel accommodations, it has become almost a standard practice to provide. Accommodation and Lodging The accommodation sector encompasses a broad range of lodging options from hostels and caravan sites to luxurious resorts and boutique hotels.

Operations 59

Operations Management OTA Hotels 59

Cloudbeds

MARCH 15, 2023

Don’t just sell a room, sell an experience Travelers today are looking for more than just a place to stay, they want to find an accommodation provider that fits the experience they’re looking for. At these events, you’ll also learn valuable insights into industry trends which can help spark new ideas for your property.

OTA 98

OTA Revenue Sales Hotels 98

MediaBoom

MARCH 14, 2024

With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

SiteMinder

JULY 13, 2024

This then allows you to make informed decisions on what accommodation to promote to the right client, at the right time, with appropriate pricing through the most suitable distribution channel. By gauging the strengths and weaknesses of other hotels in the vicinity, one can identify unique selling points and potential market gaps.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Hotelier Magazine

MARCH 11, 2024

While business events are slower to recover, we know that people and businesses are looking for [an] in-person connection. This slow return is a trend that’s impacting global business events and isn’t just unique to Canada. AW: Re-building the pipeline for business events has been a top priority.

Tourism 52

Tourism Business Marketing Market 52

eZee Absolute

JANUARY 9, 2023

This financial stability often translates to a higher willingness to pay for quality accommodations and amenities. In addition to exploring a new segment, hosting digital nomads can also help accommodation providers diversify their investments, potentially increasing the overall revenue. How to Attract Digital Nomads To Your Property?

OTA 52

OTA Hotels Accommodation Travel 52

Xotels

APRIL 3, 2024

For analysing market situations, the demand calendar includes key indicators such as RevPAR (Revenue Per Available Room) and demand levels from the previous year, along with factors like groups or events, bank holidays, school holidays, and exceptional demand indicators for the current year.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

SiteMinder

JANUARY 8, 2024

With customers expecting some sort of dining service from hotel accommodations, it has become almost a standard practice to provide. Accommodation and Lodging The accommodation sector encompasses a broad range of lodging options from hostels and caravan sites to luxurious resorts and boutique hotels.

Operations 52

Operations Management OTA Hotels 52

MediaBoom

AUGUST 23, 2024

By bidding on relevant keywords , your resort’s ads can appear prominently at the top of search engine results pages (SERPs), capturing the attention of potential guests actively seeking accommodations. For example, target luxury-seeking travelers in specific cities with ads highlighting your resort’s exclusive amenities.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

Hotelogix

OCTOBER 18, 2023

What is a Hotel Reservation System A Hotel Reservation System is a software solution designed to facilitate and manage booking accommodations and other guest-related services at your hotel.  Guest Profiles: Stores guest information, preferences, and booking history, facilitating personalized service and targeted marketing efforts.

Business 40

Business Global Distribution System Cancellation Hotels 40

MediaBoom

JUNE 27, 2023

A hotel marketing plan is a strategic blueprint designed to amplify a hotel’s brand presence, allure potential guests, and increase bookings and revenue. It outlines specific marketing objectives, target markets, positioning, and tactics to achieve these goals.

Hotel Marketing 52

Hotel Marketing Marketing Market Marketing Strategy 52

SiteMinder

OCTOBER 10, 2022

Falling short of your competitors when it comes to guest experience, accommodation standards or your marketing and advertising strategy can quickly lead to lost revenue. How did special events or seasonal fluctuations contribute to my hotel’s performance? But what are they all about? Have similarly priced rooms.

Average Daily Rate 52

Average Daily Rate Occupancy Revenue Hotels 52

Little Hotelier

FEBRUARY 22, 2023

And a hostel is one of the simplest and most enjoyable forms of accommodation you can provide. They offer cheap beds, and are more communal and social than other accommodation options too. Competitive analysis: Research the number, price and quality of similar hostels and accommodation options in your area.

OTA 52

OTA Business Hiring Market 52

SiteMinder

DECEMBER 20, 2023

The term ‘hotel’ can refer to a specific type of accommodation – a large building filled with small, serviced rooms that are used for short-term stays – or it can be more broadly applied to refer to almost all types of accommodation, from bed and breakfasts, unserviced apartments, glamping and more.

Business 59

Business Hotels Management Revenue 59

SiteMinder

AUGUST 29, 2023

It’s something to carefully consider and may come down to who your target market is. Host events and functions Similar to the last point, if you have the space to host special events you should do so. While it may be tempting to get unique and custom designs done, the costs could outweigh the benefits.

Revenue 52

Revenue Hotels OTA Operations 52

SiteMinder

JULY 18, 2024

Know your customer base Today’s travel market is diverse, encompassing everything from baby boomers to socially-minded millennials to wealthy leisure travellers. The more you understand your target market and the emotional experiences they seek, the better you can tailor your products and offerings to serve them.

Services 52

Services Hotels Travel Business 52

SiteMinder

SEPTEMBER 14, 2022

What content marketing isn’t, is excessive promotional messaging. What does content marketing mean for hotels? For hotels and other accommodation providers, content marketing is all about showcasing your property’s unique story and brand to the types of travellers you’re trying to win over. Stay consistent.

Market 59

Market Marketing Hotels Travel 59

MediaBoom

MAY 27, 2024

If you download the Global Site Tag support snippet instead, put it on your campaign web pages, then download the required Event Tag code snippet and place that on your conversion page. This initiative targeted affluent travelers seeking luxury accommodations in the French Riviera, significantly increasing visibility and direct inquiries.

Cost Per Click 52

Cost Per Click Hotels Display Ads Real Estate 52