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This years event is expected to draw record fan numbers an bring an increase of up to 10% in Melbourne city hotel room bookings, across main tournament days, according to Accommodation Australia. The occupancy boost is welcome news as hoteliers seek to match a high performing Q1 2024.
Occupancies are at unparalleled levels over the concert periods, and we have also seen a surge in regional demand as Swifties take the opportunity to travel further. For both the Melbourne and Sydney concerts we’ve seen a bump in hotel occupancy around the event dates, and our restaurants have also seen great reservation numbers.
Destination demand forecasting estimates the overall daily demand for hotel rooms in a particular destination. This type of forecasting is essential for understanding the total demand for accommodation in a destination. This type of forecasting is essential for understanding the total demand for accommodation in a destination.
The data covers key hotel performance indicators such as occupancy, RevPAR, booking lead time, length of stay, international and domestic travel, direct and OTA bookings, as well as upsell performance to forecast trends shaping the hotel industry in 2023. Some of the findings: Direct bookings are on the rise.
“STR’s 2024 outlook data suggests all of Australia’s capital cities are experiencing strong ADRs through the end of 2023 and that this is set to continue into the coming year, with occupancies following,” said Simpson. It’s an ecosystem,” he said.
Ascott acquired the Oakwood portfolio last year Lyf is an accommodation concept targeting next-generation travellers including non-traditional corporates such as digital nomads, start-ups, entrepreneurs and creatives.
Hotel forecasting is a critical component of successful hotel management, serving as the foundation for strategic decision-making and operational efficiency. For hotel managers and the industry as a whole, accurate forecasting is not just beneficial—it’s essential for maintaining competitiveness and profitability in a dynamic market.
In the ever-evolving hospitality industry, staying competitive demands more than just offering great accommodations and service. An RMS should provide detailed insights into key performance metrics such as Room Revenue Per Available Room (RevPAR), Average Daily Rate (ADR), occupancy rates, booking pace, and revenue forecasts.
What is hotel forecasting? Hotel forecasting, also known as hotel demand forecasting, is a strategy that sees a hotel analyse historical data and trends to make predictions about future demand. Once your hotel has an idea of demand, you can make tweaks to your room and service prices that help maximise revenue and occupancy.
As a hotelier, boosting the occupancy rate is critical to running a successful business. In a highly competitive industry, you must attract and retain guests to increase your property's occupancy rate and revenue. This article will explore various ways to improve hotel occupancy rates and the role of technology in it.
Accommodation providers can navigate these by leveraging online bookings and digital marketing strategies. Here’s a comprehensive guide to help accommodation providers optimize their efforts and maintain steady occupancy rates during economic downturns.
“Partnering with SiteMinder marks a significant milestone for Globales, especially as we prepare for what our forecasts indicate will be a strong period of travel,” says Federico Crudo, Director of Commercial and Marketing at Globales. “We
Hotel tax, often referred to as occupancy tax, lodging tax, or tourism tax, is a fee imposed on guests staying at hotels , motels, or other lodging facilities. This revenue is forecast to increase to approximately $54.36 In some regions, hotel occupancy tax collections are showing remarkable growth. What Is Hotel Tax?
Certainly rates and occupancy grew very nicely in 2023, but we reached a plateau where we couldn’t really push rates any further,” Jon Siberry, Group Revenue Manager of Sarova Hotels explained. Any increase in revenue is going to come through occupancy, so 2024 has been a bit more of a push.
Interactive dashboards and visual representations make it easier for revenue managers to make data-driven decisions, identifying revenue trends, tracking performance metrics, and accurately forecasting future demand. The availability of mobile and cloud-based options has made revenue management more convenient and accessible for businesses.
Think of it as the “sticker price” for your accommodation, typically displayed on your website or communicated to guests who book directly. Bar rate : Best available rate (BAR) is often lower than the rack rate and fluctuates based on demand, season, and occupancy. What is rack rate?
It serves as a virtual storefront, enabling visitors to browse available accommodations, check prices, and complete bookings without third-party involvement. A hotel booking engine is a software application integrated into a hotel’s website, allowing guests to reserve rooms directly.
The following generic accommodation invoice template could be used by any type of accommodation business. The resulting insights can help you to track your occupancy, refine your pricing strategies, forecast revenue and identify service gaps and opportunities. Here are the fundamentals.
Offering competitive rates during off-peak seasons allows hotels to remain active in the market and attract guests even when other competitors might be struggling to maintain occupancy. By accurately forecasting demand patterns, hoteliers can allocate the right number of rooms to each price tier.
That being said, this blog explores some best practices for avoiding overbooking in the hotel industry as well as how to accurately track occupancy rates and manage inventory across multiple channels. This risky strategy aims to ensure full occupancy, but it can backfire. The question yet remains: is it the right thing to do?
As forecasted , Phoenix’s hotel industry ranked second all-time among Super Bowl host markets in ADR and RevPAR during the weekend of the big game, according to STR. While the market’s rankings were as forecasted, the values that produced that status were different than projected.
It can help you maximise your revenue and control your occupancy, but it’s a delicate balance that relies on managing supply and demand. Hotels and other accommodation providers actively use MLOS policies to take advantage of periods of high demand, especially if they are coming out of a low period. Why do hotels use MLOS?
This myth has gained momentum because RM services are being adopted majorly by high-end accommodation providers. Myth #5: Budgeting and demand forecasting aren’t important in revenue management When it comes to hotel revenue management, budgeting and demand forecasting play a crucial role. 100% occupancy rate and better revenue.
High-value guests and corporations will engage companies connected to the GDS to book not only accommodation but sometimes entire travel packages. The GDS is particularly useful for connecting with corporate travel programs and winning business transient bookings.
This then allows you to make informed decisions on what accommodation to promote to the right client, at the right time, with appropriate pricing through the most suitable distribution channel. ForecastingForecasting involves predicting future demand for rooms. We’ll talk more about forecasting and analysis later.
On one hand, lower levels of supply growth may be limiting the ability to accommodate additional demand, particularly during peak periods. But on the flip side, the lower levels of supply have allowed the country to rebound to record occupancy levels and drive strong rate growth. per cent in Vancouver to a high of 30.3
Thanks to these solutions, today’s revenue manager can produce forecasts, distribute inventory and adjust rates with speed – a stark contrast to the manual and long drawn-out processes that defined the practice in the past. A richer data set will allow for a clearer picture of market conditions and improved forecasting.
London, UK : The average lead time for accommodation bookings has increased 13% year-on-year to 83 days for the coming London Marathon weekend, shows data from SiteMinder, the name behind the only software platform that unlocks the full revenue potential of hotels. year-on-year.
Prioritising your investments correctly will ensure your budget spend is contributing towards increased revenue and occupancy rates. Unique B&B Signage Signage is your chance to advertise to passing guests who haven’t yet booked their accommodation for the night. Income: Forecasted and other expected revenue.
If a group cancellation suddenly opens multiple rooms, PMax immediately shifts budget allocation to target last-minute planners searching for accommodations. It uses real-time pricing information to showcase current rates while integrating demand forecasts , length-of-stay restrictions, and occupancy trends to optimize bidding.
Key goals: State your main objectives, such as increasing occupancy rates, boosting revenue, or expanding your hotel chain. Pricing strategy: How you will set competitive room rates and consider implementing revenue management strategies to maximise occupancy and revenue. based on your projected occupancy and service levels.
For example, in the morning you may have lower rates because your occupancy is low and demand is not strong. Dynamic pricing can be an important strategy for a hotel that’s looking to optimise occupancy and maximise profit. This will allow them to capitalise on opportunities to boost occupancy and/or maximise revenue.
Hotel industry statistics refer to data and metrics relating to hotels and other accommodations in the industry. Hotel statistics may include occupancy rates, revenue figures, guest statistics, cancellation rates, booking channel statistics and more. Hotel occupancy will increase 2.5% Average US occupancy rate is just under 65%.
Local properties are now better positioned to forecastoccupancy and dynamically optimise their revenue management strategies as more travellers plan their stays around UEFA Euro 2024 and other major events.”
It would help you sell more rooms and boost your occupancy. The answer to this question is quite simple – if you charge too high, you will lose customers to your local competition that offers reasonable rates for more or less the same type of accommodation and services. Ultimately, this leads to increased profitability.
Following best practices and a well-thought-out strategy is the only way to unlock the full potential of revenue for your hotel , with benefits including: Claim your fair market share: with more hotels forecasted to open every year , gaining a fair market share will become more difficul t each year.
By drawing in more visitors, raising occupancy rates and enhancing profitability, a thoughtful pricing strategy can help hotels maximize their revenue. Even if occupancy rates do not rise, this can help hotels raise their profit margins. A Rise in Profitability: Effective pricing strategies can also boost a hotel’s profitability.
Dynamic pricing in the hotel industry refers to tweaking room rates based on various factors such as demand, occupancy, seasonality, events, and even competitor pricing. increase occupancy, maximize revenue during peak times, etc.). Forecasting : The software should offer accurate demand forecasting and trend analysis.
Additionally, accurate inventory data enables better forecasting, allowing hotels to plan purchases and staffing more effectively. Invest in a Revenue Management System (RMS): RMS software uses data analysis and algorithms to optimize room pricing based on demand, occupancy, market conditions, and competitor rates.
In this blog, we’ll break down the various hotel rate types, and how they can benefit your business and provide actionable strategies for you to maximize your revenue and occupancy. This diversity ensures that your hotel remains an attractive option for various guest segments , ultimately leading to increased occupancy.
In the hotel industry, eCommerce refers to the buying and selling of accommodation and related services over the internet. The Cloudbeds Hospitality Platform provides all these tools and more in one centralized system, allowing accommodation operators to manage guest profiles, reservations, payments, and other tasks on an integrated platform.
The app offers a wide range of hotel options (budget-friendly to luxury accommodations), which makes it the most trusted choice for travelers of all types. Hotels that work with Hopper can tap into a younger audience, especially those who prefer using apps and make decisions based on price forecasts. How does Hopper work for hotels ?
Revenue management is a crucial aspect of the hospitality industry, focusing on maximizing income through strategic pricing, inventory control, and demand forecasting. These frontline employees are instrumental in shaping the guest experience, impacting occupancy rates, and ultimately driving revenue.
Falling short of your competitors when it comes to guest experience, accommodation standards or your marketing and advertising strategy can quickly lead to lost revenue. For example, STR data reveals that the average occupancy rate across US hotels in August 2022 was 66.5%, and the average daily rate was US$151.49. STAR summary.
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