This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Assess whether the program aligns with your hotel’s offerings and targetmarket. Recent surveys highlight 47% of planners prioritize venues that can accommodate adjustments when selecting a venue. Determine Suitability Avoid the temptation to bid on every opportunity that arises.
During peak holiday periods, consider adopting a revenue management system that factors in various parameters such as historical booking data, competitor pricing, local events, and even weather forecasts. Create attractive holiday-themed packages that include accommodation, festive meals, entertainment options, or exclusive amenities.
Think of it as the “sticker price” for your accommodation, typically displayed on your website or communicated to guests who book directly. Learn more Why is setting rack rates important for small accommodation providers? Operational and financial planning Use rack rates as a foundation for budgeting and forecasting.
Following best practices and a well-thought-out strategy is the only way to unlock the full potential of revenue for your hotel , with benefits including: Claim your fair market share: with more hotels forecasted to open every year , gaining a fair market share will become more difficul t each year.
Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, targetmarket, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.
This then allows you to make informed decisions on what accommodation to promote to the right client, at the right time, with appropriate pricing through the most suitable distribution channel. By gauging the strengths and weaknesses of other hotels in the vicinity, one can identify unique selling points and potential market gaps.
In the hotel industry, eCommerce refers to the buying and selling of accommodation and related services over the internet. Develop a search engine marketing (SEM) strategy by exploring paid advertising options on Google, Facebook, and other social media sites. Choose the platforms that best meet your marketing objectives and budget.
Try to choose somewhere that has high demand but isn’t overly saturated with accommodation options. Targetmarket : You need to have a firm vision and understanding of who your hotel is for and how you plan to attract them. Is this area typically popular with tourists and how much competition is surrounding your site?
Market positioning : It helps you to understand where your hotel sits in the market in relation to your major competitors, and can highlight potential points of differentiation, such as untapped target audiences or undersupplied amenities in your area. Identify your competitors The first step is to create your competitive set.
Additionally, accurate inventory data enables better forecasting, allowing hotels to plan purchases and staffing more effectively. This information enables personalized service and targetedmarketing efforts, improving guest loyalty. Analyze this data to refine your inventory management strategies continuously.
The app offers a wide range of hotel options (budget-friendly to luxury accommodations), which makes it the most trusted choice for travelers of all types. Hotels that work with Hopper can tap into a younger audience, especially those who prefer using apps and make decisions based on price forecasts. How does Hopper work for hotels ?
Instead of trying to reach all travelers, hoteliers can develop marketing strategies to appeal to their ideal guests. For example, guests who book a package spend more on property because accommodation is bundled with other services like breakfast and parking. Maintain a diverse distribution strategy. Improve the guest experience.
Following best practices and a well-thought-out strategy is the only way to unlock the full potential of revenue for your hotel , with benefits including: Claim your fair market share: with more hotels forecasted to open every year , gaining a fair market share will become more difficul t each year.
Falling short of your competitors when it comes to guest experience, accommodation standards or your marketing and advertising strategy can quickly lead to lost revenue. Our hotel commerce platform helps you take full control of your hotel or accommodation business, with valuable insights and tools to support your growth.
This represents the recovery of the tourism sector from the pandemic, one year earlier than forecast. As a result of COVID, Canada lost 90 per cent of air passenger capacity into Canada, or 27 million inbound seats from our key targetmarkets. billion by the end of 2023.
We organize all of the trending information in your field so you don't have to. Join 19,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content