gcommerce

SEPTEMBER 23, 2024

In the fast-paced landscape of digital marketing, staying ahead of the curve is crucial, especially for businesses in the travel industry. One powerful tool that has transformed the way hotels and resorts attract guests is hotel metasearch. Metasearch has become an indispensable component of successful travel marketing strategies.

Marketing 78

Marketing Market Digital Marketing Travel 78

STAAH

SEPTEMBER 25, 2024

Saudi Arabia has announced a significant policy change by eliminating licensing fees for hotels, hotel apartments, and residential resorts, effective September 4, 2024. With the new licensing structure, hotels and resorts can focus on enhancing guest experiences and refining marketing strategies to capitalize on the growing tourism sector.

Tourism 52

Tourism Global Distribution System Resorts Marketing Strategy 52

STAAH

SEPTEMBER 25, 2024

Saudi Arabia has announced a significant policy change by eliminating licensing fees for hotels, hotel apartments, and residential resorts, effective September 4, 2024. With the new licensing structure, hotels and resorts can focus on enhancing guest experiences and refining marketing strategies to capitalize on the growing tourism sector.

Tourism 52

Tourism Global Distribution System Resorts Marketing Strategy 52

Hotel Management

SEPTEMBER 19, 2024

Rachelle Parkins Isha Toora takes up the newly created role of Group Marketing Manager, responsible for marketing, media and PR across the Capstone portfolio. Toora brings a strong background in digital marketing strategy, management and e-commerce working across multiple clients and accounts.

Management 130

Management Global Distribution System Hotels Revenue Management 130

Hotel Speak

MARCH 19, 2024

A millennial couple seeking a romantic getaway might prioritise a boutique hotel with an intimate feel and curated art collection, while a family with young children might be drawn to a resort with a vibrant, playful atmosphere. So, how can hoteliers leverage vibe in their marketing strategy? Is it elegant and sophisticated?

Hotel Marketing 98

Hotel Marketing Market Marketing Marketing Strategy 98

SiteMinder

APRIL 11, 2024

Airbnb advertising primarily involves promoting individual accommodation listings and experiences hosted on the Airbnb platform to potential guests through various marketing channels. Yes, hotels can advertise on Airbnb by listing their rooms or properties on the platform, much like individual hosts do with their accommodations.

Dining 98

Dining Hotels Average Daily Rate Target Marketing 98

gcommerce

AUGUST 27, 2024

But revenue management doesn't exist in isolation; it thrives when sales and marketing work with it in concert, and one of the primary channels that transcend both marketing and revenue management is metasearch. Metasearch engines have revolutionized the way travelers search, compare, and book accommodations.

Revenue Management 52

Revenue Management Revenue Management Digital Marketing 52

eZee Absolute

SEPTEMBER 30, 2022

It connects a wide spectrum of accommodations; from apartments, vacation homes, and family-run B&Bs to 5-star luxury resorts, tree houses, and even igloos. Its website and mobile apps are available in 43 languages which helps accommodation providers to generate a worldwide network and enhance exposure. MakeMyTrip.

OTA 85

OTA Hotels Accommodation Consumer 85

Hotel Business

MARCH 6, 2024

Available in eight languages, the release of SiteMinder’s mobile app follows a Beta period that saw more than 800 users in more than 60 countries sign up despite no marketing or promotion. It’s an experience where hoteliers can execute their end-to-end revenue management and marketing strategies at speed, when on the move.

Revenue Management 64

Revenue Management Revenue Forecasting Marketing Strategy 64

Hotel Speak

MAY 10, 2023

And with the digital nomad market alone worth an estimated $787 billion per year globally., Growing Demand for Digital Nomad-Friendly Accommodations The rise of remote work has propelled the growth of digital nomads. it’s high time hotels capitalized on this opportunity.

Market 52

Market Marketing Travel Marketing Strategy 52

MediaBoom

JUNE 5, 2024

Luxury hotel social media marketing involves using platforms like Instagram, Facebook, and Twitter to showcase your hotel’s unique offerings, engage with guests, and build a strong online presence. In this article, we’ve put together a list of the top 10 social media marketing strategies.

Market 73

Market Marketing Marketing Strategy Hotels 73

MediaBoom

MARCH 27, 2023

These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings. Luxury hotel marketing is an ongoing effort to strengthen and maintain your reputation. 10 Luxury Hotel Marketing Strategies 1.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

SiteMinder

SEPTEMBER 13, 2022

A hotel room type describes the accommodation on offer at a hotel and helps guests understand exactly what they’re booking when planning a stay at a hotel. Room types can also be a powerful tool that supports your marketing strategy. It’s meant to accommodate two to four people. Table of contents. Hollywood Twin.

Hotels 72

Hotels Accommodation Occupancy Management 72

MediaBoom

JUNE 5, 2024

According to the Trends Global Survey, 80% of global travelers surveyed feel it’s important to be able to book their trips entirely online , This makes digital marketing strategies for travel industry the game-changer that can elevate your visibility and directly connect you with travelers looking for their next experience.

Digital Marketing 52

Digital Marketing Market Marketing Travel 52

MediaBoom

FEBRUARY 26, 2024

The Ritz-Carlton , celebrated for its refined accommodations and impeccable service, stands as an exemplary model of this eloquent expression, where every detail exudes a commitment to unmatched refinement. Their marketing strategy is elegant and exclusive. Elite “Elite” denotes exclusivity and distinction.

Branding 87

Branding Marketing Market Digital Marketing 87

MediaBoom

MARCH 28, 2024

The luxury Killarney Towers Hotel and Leisure Centre shows up first in a search for Hotel Killarney in a sponsored position, strategically leveraging Google’s platform to enhance visibility and attract potential guests, demonstrating the effectiveness of targeted online advertising in the competitive hospitality market. In every room.

Hotels 52

Hotels Branding Marketing Market 52

MediaBoom

MARCH 15, 2024

An Hotel SEO Strategy encompasses a tailored approach to search engine optimization specifically designed to enhance the online visibility and ranking of hotels and accommodation providers in search engine results pages (SERPs). Adapt SEO strategy to capture national search traffic effectively.

Hotels 92

Hotels Accommodation Business Target Marketing 92

eZee Absolute

FEBRUARY 15, 2024

Let’s dive into the nitty-gritty of metasearch marketing and explore strategies to make your hotel stand out in this digital matchmaking game. These platforms act like a virtual compass, helping guests find you through the many accommodation options available online.

Market 52

Market Marketing Email Marketing Marketing Strategy 52

Little Hotelier

OCTOBER 17, 2024

Whether you’re already running a small hotel or just starting out, coupons should be part of your marketing strategy. Coupons have a drastic impact on the effectiveness of any marketing endeavours. They can be a great tool if done with the right marketing strategy. Now, how do you actually do it?

Hotels 52

Hotels Sales Marketing Strategy Business 52

MediaBoom

JUNE 27, 2023

This outline serves as your roadmap, providing direction as you plan how to market your property. For instance, if your objective is to enhance online reservations, you might invest more heavily in digital marketing strategies such as SEO , targeted email campaigns , or social media advertising.

Hotel Marketing 52

Hotel Marketing Marketing Market Marketing Strategy 52

Cloudbeds

DECEMBER 12, 2023

This event is ideal for high-level executives in the hospitality sector, including CEOs, Presidents, COOs, CFOs, VPs of Operations, and more, from various domains such as independent and branded hotels, gaming, resorts, cruise ships, and dynamic management and development companies. Why attend? Who should attend? ” 14. Why attend?

Tourism 98

Tourism Events Hotels Operations 98

Hotelogix

NOVEMBER 19, 2023

For example, if you run a ski resort, you don't have to worry about occupancy during the winter. You can increase your rate and occupancy as many people will be looking to book their accommodations. It enables you to adjust rates and marketing strategies to attract more guests during peak/off times.

Occupancy 59

Occupancy Maximum Length of Stay Minimum Length of Stay Revenue Management 59

Inn Quest

JULY 10, 2023

Understanding these market segments allows hotels to tailor their offerings, marketing strategies and services to specific groups of guests. These properties frequently include premium accommodations, gourmet dining options, spas and exclusive facilities to create a luxurious atmosphere. Let’s take an example.

Hotel Marketing 52

Hotel Marketing Marketing Market Target Marketing 52

SiteMinder

OCTOBER 5, 2022

How you position your hotel in the market, identify your competition, define your ideal guests, build your brand, and then set up your marketing strategies and campaigns are all crucial factors in your success as a hotelier. Included in the research was what type of accommodation travellers are planning to book.

Motels 59

Motels Hotels Travel Casinos 59

SiteMinder

NOVEMBER 20, 2023

One of the unique aspects of Eviivo is its emphasis on independent properties, catering to a wide range of accommodations from B&Bs to student lodgings. SiteMinder does all this and more, integrating marketing strategies, guest experience enhancements, and efficient payment systems into its revenue-boosting tools.

OTA 59

OTA Revenue Management Overbooking 59

MediaBoom

AUGUST 6, 2024

By developing detailed guest personas, you can better understand your target market and make informed decisions about your hotel’s branding and marketing strategies. Successful hotels recognize that their customers are individuals seeking experiences, not merely accommodations.

Branding 92

Branding Hotels Services Marketing 92

eZee Absolute

OCTOBER 3, 2024

Despite the luxury of a resort-provided chauffeur-driven car, they opted for something simpler: renting bikes for the day. A recent survey by Deloitte found that 56% of travelers value personalized experiences when choosing accommodations (Deloitte, 2023). It’s a trend that’s growing stronger every day.

Travel 52

Travel Dining Market Accommodation 52

Boutique Hotel News

NOVEMBER 15, 2022

Hotels and accommodation providers are faced with the challenge of appealing to and attracting customers whose demands and behaviours have shifted significantly over the last few years. Remaining relevant to guests is key, and those that don’t are at risk of losing market share. Are you present on these channels? . •

Market Share 52

Market Share Market Marketing Consumer 52

MediaBoom

AUGUST 5, 2024

It involves crafting compelling messages and visuals across various digital platforms to create awareness, interest, and desire for a hotel’s accommodations and experiences. Worldwide, hotel and resort locations exceed 700,000 , and it’s up to you to give people a reason to choose yours for their trip.

Display Ads 52

Display Ads Consumer Digital Marketing Hotels 52

eZee Absolute

NOVEMBER 10, 2023

For example, in a family-oriented hotel, designing experiences might involve kid-friendly amenities and spacious accommodations. A resort could organize beach clean-ups or partner with local charity events. By identifying them, you can tailor experiences that align with the desires of your guests.

Hotels 59

Hotels Events Travel Business 59

eZee Absolute

NOVEMBER 19, 2023

However, despite the gains, inevitable challenges in the accommodation sector make running hotel businesses a little more difficult. Implementing effective digital marketing strategies is a strong solution to such issues in the hospitality industry. It is inevitable that with the right strategies.

Hotels 98

Hotels Hiring Services Business 98

Xotels

SEPTEMBER 7, 2023

Marketing Strategies: impactful marketing is pivotal to capturing the attention of prospective guests. Management companies develop tailor-made effective marketing strategies that leverage digital platforms, social media, and other channels to increase visibility and bookings.

Management 52

Management Hotels Operations Marketing 52

SiteMinder

OCTOBER 11, 2022

Around 65% of people watch videos when planning a trip and choosing a destination, with a further 54% opt for videos when searching for accommodation. Video marketing should be an integral part of any hotel’s marketing plan and is largely becoming the most important aspect of content marketing. SEO and rankings.

Market 52

Market Marketing Consumer Hotels 52

SiteMinder

JANUARY 8, 2024

Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads. With customers expecting some sort of dining service from hotel accommodations, it has become almost a standard practice to provide.

Operations 59

Operations Management OTA Hotels 59

eZee Absolute

JULY 31, 2022

How can small accommodation providers keep revenue flowing? In this article, I will discuss some sales and marketing strategies to increase revenue for small hotels and stay afloat. Following are some of the fail-safe tactics that accommodation businesses can use to improve the revenue flow. Wait, there’s also a bonus.

Revenue 52

Revenue Hotels Occupancy Marketing 52

Little Hotelier

OCTOBER 10, 2023

To be recognised as an eco-friendly hotel, an accommodation provider must secure accreditation from a reputable third-party (like those mentioned above). Since today’s hotel guests are more aware of their environmental footprint in everything they do at home, they’ll also be conscious of it when they book out-of-home accommodation.

Hotels 52

Hotels Consumer Travel Accommodation 52

Travelboom Marketing

DECEMBER 16, 2022

Design the first iteration of your hotel or resort website using your brand guide, incorporating consistent messaging throughout. Once claimed, you’ll have the ability to specify amenity attributes, upload property images, and customize other information relevant to your hotel or resort.

OTA 52

OTA Hotels Branding Marketing 52