STAAH

JULY 8, 2024

The hospitality industry faces seasonal challenges and fluctuating market conditions, including reduced consumer spending and increased competition. Accommodation providers can navigate these by leveraging online bookings and digital marketing strategies. Personalized Services: Use data to personalize guest experiences.

Digital Marketing 52

Digital Marketing Accommodation Market Marketing 52

Demand Calendar

MARCH 12, 2024

This blog post proposes a paradigm shift, suggesting that the guest journey begins not with inspiration but with recognizing a fundamental problem needing resolution: overnight accommodation. This need arises from various life scenarios—a business trip, a festival or concert, or visiting friends and family.

Intent 87

Intent Marketing Strategy Accommodation Business 87

Little Hotelier

FEBRUARY 25, 2024

Another common strategy utilised in hotel revenue management consulting is to identify other potential revenue streams, from value-adding services, to new target markets, to opportunities to upsell and cross-sell. An investment in hotel revenue management services is therefore one that can quickly deliver an attributable return.

Revenue Management 52

Revenue Management Revenue Services Management 52

SiteMinder

OCTOBER 22, 2024

Corporate Living Accommodation (CLA) offers tailored living solutions for professionals, government workers, and project staff across two prime Melbourne locations: Abbotsford and Hawthorn. SiteMinder offers a personalised and service-led GDS experience, ensuring the best outcomes for hotels.

Accommodation 52

Accommodation Operations Revenue Management Revenue 52

SiteMinder

JULY 18, 2024

What is hotel customer service? Hotel customer service is the range of services and interactions provided by hotel staff to ensure a pleasant and satisfying experience for guests. Table of contents What is the importance of customer service in hotels? If that means you’re strides ahead of your rivals, all the better.

Services 52

Services Hotels Travel Business 52

Social Hospitality

SEPTEMBER 10, 2023

Real-time updates give you a chance to see how, exactly, your marketing campaigns impact consumer behavior so you can refine your approach in the future. Chatbots Responsive, friendly customer service is crucial. Utilize these tips today to improve your marketing strategies and your conversion rate.

Market 130

Market Marketing Consumer ROI 130

STAAH

NOVEMBER 22, 2022

The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. A planned approach to marketing helps you to set clear objective s. Let’s apply them now in your hotel marketing strategy: 1.

Hotel Marketing 86

Hotel Marketing Market Marketing Hotels 86

MediaBoom

JULY 5, 2023

Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers. A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. We have marketing strategies and ideas that are proven to work.

Hotel Marketing 82

Hotel Marketing Market Marketing Marketing Strategy 82

Hotel Speak

JUNE 25, 2024

High-end hotel bed sheets can significantly help your hotel’s marketing strategy, creating a ripple effect that boosts your brand’s reputation, attracts more guests, and drives higher revenues. Here’s how investing in premium bed linens can elevate your hotel’s marketing efforts.

Market 77

Market Marketing Marketing Strategy Branding 77

MediaBoom

AUGUST 1, 2024

How do you make marketing for hospitality and tourism successful? Hospitality and tourism marketing is the strategic process of creating demand and building a strong brand for products and services within the travel industry. Get in touch to explore our PPC services in full. Product You already have a compelling product.

Tourism 94

Tourism Market Marketing Hospitality 94

SiteMinder

JUNE 11, 2024

With four locations in the heart of the city, Brady Hotels is characterised by its genuine service and authenticity. We recently spoke to Alexandra Rolton , Strategic Sales & Key Account Manager , about the group’s operations and how it has been utilising SiteMinder’s platform to optimise operations and revenue strategies. “We

Global Distribution System 98

Global Distribution System Revenue Hotels Cancellation 98

Social Tables

JUNE 1, 2023

To tackle all of their objectives, event professionals rely on a multitude of event marketing ideas to connect with attendees before, during, and after events. In this post, we explore unique, creative, and research-backed marketing strategies that event professionals use to build buzz.

Events 148

Events Market Marketing Consumer 148

STAAH

AUGUST 15, 2023

Highlight coworking spaces or restaurants where they can work and have meetings Talk up your Internet connectivity and make sure to deliver on this promise Create a “bleisure package” with inclusions such as spa or custom room service. Typically they will travel with another adult. How to get them to your property? How to attract them?

Travel 90

Travel Hotels Business Accommodation 90

MediaBoom

AUGUST 23, 2024

To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers. Is it the kind of service that your resort offers?

Resorts 86

Resorts Market Marketing Marketing Strategy 86

STAAH

MAY 9, 2023

These top Hospitality Trends can help you prepare for your hotel marketing strategy. Accommodation providers are now starting to consider this rising trend on everything they use; from plastic straws to the need for lights to switch off automatically once a guest leaves their room.

Hospitality 92

Hospitality Tourism Occupancy Accommodation 92

STAAH

NOVEMBER 1, 2022

Based on travel-related searches on the tech giant’s flagship search engine, the insights provided by Google are valuable to inform marketing strategies , particularly at a point in time where travel demand has been unpredictable due to the pandemic and all past data models on travel trends being questioned in the new post-pandemic setting.

Travel 90

Travel Marketing Strategy Marketing Market 90

gcommerce

DECEMBER 5, 2023

With travelers planning their year-end getaways and holiday celebrations, it's crucial for establishments to optimize their marketing strategies. In this joint blog with Maison 140 , we'll explore effective hotel marketing tactics to maximize end-of-year bookings for hotels and resorts.

Market 63

Market Marketing Resorts Shopping 63

Hotel Speak

MAY 10, 2023

Hotels – large and small – that cater to these professional travelers in terms of amenities and services stand to get the jump on competitors. And with the digital nomad market alone worth an estimated $787 billion per year globally., There are now upwards of 35 million digital nomads worldwide.

Market 52

Market Marketing Travel Marketing Strategy 52

Social Tables

JANUARY 12, 2023

Planners work with vendors, suppliers, and venues to coordinate meal service, event staffing, negotiate pricing, and so much more. They create an event’s layout, establish the theme, and may even design marketing campaigns to promote the event. Customer service: At the heart of event planning lies customer service.

Events 145

Events Management Business Services 145

Hotel Speak

JANUARY 11, 2024

Flexible Accommodation Options Investigate to ascertain the optimal combination of lodging categories, encompassing budget-friendly alternatives as well as opulent residences, with the intention of satisfying market demands.

Consumer 52

Consumer Market Research Accommodation Online Marketing 52

gcommerce

MARCH 25, 2024

In the highly competitive hospitality industry, increasing direct bookings is crucial for hotels and other accommodation providers. Implement a Robust Hotel Email Marketing Strategy Build and maintain a database of past and potential guests, and leverage email marketing to stay connected with them.

OTA 59

OTA Email Marketing Digital Marketing Accommodation 59

SiteMinder

APRIL 11, 2024

Airbnb advertising primarily involves promoting individual accommodation listings and experiences hosted on the Airbnb platform to potential guests through various marketing channels. Yes, hotels can advertise on Airbnb by listing their rooms or properties on the platform, much like individual hosts do with their accommodations.

Dining 98

Dining Hotels Average Daily Rate Target Marketing 98

STAAH

JUNE 6, 2023

A hotel booking engine is a crucial tool for hotels and accommodation providers in today’s time. If you are a smart hotelier or any type of accommodation provider, you would not want to miss the chance of converting your website visitors from an OTA (or any other source) and bag the commission-free direct bookings.

Cancellation 85

Cancellation OTA Global Distribution System Revenue 85

MediaBoom

FEBRUARY 26, 2024

By marrying eloquent storytelling with SEO strategies, your brand achieves higher search rankings, attracting a targeted audience and expanding your digital reach effectively Visualize your brand’s story unfolding as an enthralling narrative, simultaneously resonating with the elite and ascending in search engine prominence.

Branding 87

Branding Marketing Market Digital Marketing 87

MediaBoom

AUGUST 6, 2024

It encompasses everything from the hotel’s name, logo, and tagline to its overall atmosphere, service, and guest experience. A strong hotel brand builds trust, loyalty, and a lasting impression, ultimately driving revenue and market share. Furthermore, buyers cannot obtain goods or services somewhere else.

Branding 92

Branding Hotels Services Marketing 92

MediaBoom

MARCH 15, 2024

An Hotel SEO Strategy encompasses a tailored approach to search engine optimization specifically designed to enhance the online visibility and ranking of hotels and accommodation providers in search engine results pages (SERPs). Adapt SEO strategy to capture national search traffic effectively. Let Mediaboom guide you.

Hotels 92

Hotels Accommodation Target Marketing Business 92

MediaBoom

JUNE 5, 2024

According to the Trends Global Survey, 80% of global travelers surveyed feel it’s important to be able to book their trips entirely online , This makes digital marketing strategies for travel industry the game-changer that can elevate your visibility and directly connect you with travelers looking for their next experience.

Digital Marketing 52

Digital Marketing Market Marketing Travel 52

Little Hotelier

SEPTEMBER 4, 2024

The type of trip an interstate traveller takes will dictate how long they might stay at your accommodation. To do their part, guests are seeking responsible and sustainable accommodations and also choosing to explore natural areas such as national parks. Just as with any domestic travel, their trip may be for any reason.

Tourism 98

Tourism Travel Business Marketing 98

SiteMinder

NOVEMBER 18, 2024

A destination management company is a professional services firm specialising in local expertise and resources to design, plan, and manage events, activities, and tours. They tailor their services to create unique, curated experiences. Their services allow you to enhance your guest offerings, save time, and focus on core operations.

Management 52

Management Events Services Occupancy 52

Q4Launch

FEBRUARY 3, 2022

However, the others are important to consider when planning a marketing strategy to acquire and retain guests. Besides, this can also help create a positive attitude towards your lodging business and its services. Occupancy Occupancy is the period in which the guest is staying in their accommodation.

Marketing Strategy 52

Marketing Strategy Upsell Occupancy Hotels 52

Travelboom Marketing

JANUARY 6, 2023

January 10, 2023 — Club Quarters Hotels, a portfolio of full-service hotels located in world-class cities across the globe, has expanded its partnership with TravelBoom. Their accommodations, services, and amenities make their guests’ stay productive, hassle-free, and enjoyable. Myrtle Beach, S.C.,

Digital Marketing 52

Digital Marketing Hiring Market Marketing 52

Little Hotelier

AUGUST 29, 2023

When travellers only get to enjoy one or two getaways each year, they may not go back to the same destination and stay in the same accommodation. To help with the challenges, this blog will give you a complete guide to marketing your bed and breakfast, including a number of helpful tips to get more guests through the door.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

Hotelogix

NOVEMBER 28, 2024

  Let's explore how market segmentation can become your hotel's greatest competitive advantage through five essential aspects:  Understanding the basics  Identifying profitable segments Customizing services Implementing targeting strategies Measuring success. 

Hotel Marketing 40

Hotel Marketing Market Marketing ROI 40

MediaBoom

NOVEMBER 3, 2023

It quietly aids travelers of all levels in finding new destinations, accommodations, and experiences. The global tourism market is booming, set to surpass 2.29 So, how can you boost your digital marketing strategy for your travel website? SEO is important in tourism because travel is an uber-competitive market.

Travel 91

Travel Digital Marketing Marketing Market 91

SiteMinder

SEPTEMBER 13, 2022

A hotel room type describes the accommodation on offer at a hotel and helps guests understand exactly what they’re booking when planning a stay at a hotel. Room types can also be a powerful tool that supports your marketing strategy. It’s meant to accommodate two to four people. Table of contents. Hollywood Twin.

Hotels 72

Hotels Accommodation Occupancy Management 72

gcommerce

OCTOBER 30, 2023

Once you have identified areas of drop-off, low engagement, and friction, you can start to form data-driven understandings of how your audience is interacting with your website to better navigate the CRO space so that you can make changes to your website and overall marketing strategies to improve performance.

Hotels 82

Hotels Marketing Market Marketing Strategy 82

MediaBoom

MARCH 9, 2023

In order to properly separate yourself from your competitors, you need an effective marketing strategy. To succeed, your marketing strategy should be thorough and diversified. Luxury Travel Marketing − What is it? An illuminating example of mass marketing is deodorant.

Market 52

Market Marketing Travel Marketing Strategy 52