MediaBoom

JULY 5, 2023

If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.

Hotel Marketing 82

Hotel Marketing Marketing Market Marketing Strategy 82

MediaBoom

JULY 25, 2023

Financial services companies can use many marketing strategies to achieve their goals, including PPC ads, content marketing, case studies, and referral programs. What is Marketing of Financial Services? Your unique marketing strategies can set you apart.

Services 87

Services Marketing Market Digital Marketing 87

Little Hotelier

AUGUST 29, 2023

When travellers only get to enjoy one or two getaways each year, they may not go back to the same destination and stay in the same accommodation. To help with the challenges, this blog will give you a complete guide to marketing your bed and breakfast, including a number of helpful tips to get more guests through the door.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

Q4Launch

FEBRUARY 3, 2022

However, the others are important to consider when planning a marketing strategy to acquire and retain guests. Occupancy Occupancy is the period in which the guest is staying in their accommodation. You want to entice those guests to come back, give referrals, or even just buy from the gift shop.

Marketing Strategy 52

Marketing Strategy Upsell Occupancy Hotels 52

MediaBoom

NOVEMBER 3, 2023

It quietly aids travelers of all levels in finding new destinations, accommodations, and experiences. The global tourism market is booming, set to surpass 2.29 So, how can you boost your digital marketing strategy for your travel website? There is no one-stop shop for success. trillion U.S. How did you feel?

Travel 91

Travel Digital Marketing Marketing Market 91

Social Tables

JANUARY 12, 2023

They visit new attractions, try new restaurants, and scout new locations to accommodate a variety of future events. They are in charge of shopping for a variety of vendors and suppliers to secure everything needed for the event. In the initial stages of event planning, planners solicit venues and accommodations for quotes.

Events 145

Events Management Business Services 145

MediaBoom

SEPTEMBER 21, 2023

Insurance marketing involves identifying and targeting potential clients while using selling strategies to show them why your insurance company is the right choice. There are many strategies for insurance marketing that you need to know for it to be effective. 11 Effective Insurance Marketing Strategies 1.

Market 76

Market Marketing Marketing Strategy Business 76

Little Hotelier

SEPTEMBER 4, 2024

The type of trip an interstate traveller takes will dictate how long they might stay at your accommodation. To do their part, guests are seeking responsible and sustainable accommodations and also choosing to explore natural areas such as national parks. Market your destination and its advantages, not just your property.

Tourism 98

Tourism Travel Business Marketing 98

MediaBoom

JUNE 30, 2023

Among various digital marketing strategies, one stands out as exceptionally effective: real estate email marketing. Real estate email marketing is a potent marketing approach that revolves around the act of sending targeted emails to customers and potential prospects.

Real Estate 84

Real Estate Email Marketing Market Marketing 84

eZee Absolute

MARCH 19, 2024

Traditionally, hotels primarily focused on accommodating guests for overnight or extended stays, considering them the most common and profitable booking options. Catering to Changing Consumer Behavior The travel habits of people have changed in recent years, as have their preferences when it comes to accommodation.

Revenue 52

Revenue Consumer Accommodation Marketing 52

MediaBoom

JULY 21, 2023

Improving your website, updating lead magnets, and crafting engaging, personalized emails will catapult your email marketing campaign to success. If required, consider hiring an email marketing agency for optimal management. Your strategy must incorporate email tone, types, and frequency. Build upon it with these tactics.

Email Marketing 52

Email Marketing Market Marketing Marketing Strategy 52

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.

Business 95

Business Revenue Hotels Occupancy 95

MediaBoom

MARCH 15, 2024

An Hotel SEO Strategy encompasses a tailored approach to search engine optimization specifically designed to enhance the online visibility and ranking of hotels and accommodation providers in search engine results pages (SERPs). Adapt SEO strategy to capture national search traffic effectively.

Hotels 92

Hotels Accommodation Business Target Marketing 92

eZee Absolute

FEBRUARY 15, 2024

Let’s dive into the nitty-gritty of metasearch marketing and explore strategies to make your hotel stand out in this digital matchmaking game. These platforms act like a virtual compass, helping guests find you through the many accommodation options available online.

Market 52

Market Marketing Email Marketing Marketing Strategy 52

Amadeus Hospitality

MARCH 15, 2023

Having a presence on social media is critical for hotels to reach and engage with new audiences and be top of mind with people as they shop for accommodations. How can hotels get started with social media marketing? In 2023, over 4.9

Market 52

Market Marketing Hotels Display Ads 52

SiteMinder

NOVEMBER 20, 2023

One of the unique aspects of Eviivo is its emphasis on independent properties, catering to a wide range of accommodations from B&Bs to student lodgings. From channel management and marketing to bookings and hotel commerce , SiteMinder aims to be the one-stop-shop for hoteliers.

OTA 59

OTA Revenue Management Overbooking 59

eZee Absolute

JULY 31, 2022

How can small accommodation providers keep revenue flowing? In this article, I will discuss some sales and marketing strategies to increase revenue for small hotels and stay afloat. Following are some of the fail-safe tactics that accommodation businesses can use to improve the revenue flow. Wait, there’s also a bonus.

Revenue 52

Revenue Hotels Occupancy Marketing 52

Travelboom Marketing

MARCH 27, 2024

Effective hotel blog content answers questions that users are searching for, such as the best time to visit, things to do nearby, and must-visit restaurants or shops, as well as be optimized for search. Competitive Landscape The hospitality industry is highly competitive, and many hotels have blogs or content marketing strategies.

Hotels 52

Hotels Events ROI Accommodation 52

eZee Absolute

JANUARY 9, 2023

And what better place to set up shop than a cozy hotel room? This financial stability often translates to a higher willingness to pay for quality accommodations and amenities. In that case, accommodation providers can offer special discounts to attract these travelers and increase occupancy. Offer special deals and discounts.

OTA 52

OTA Hotels Accommodation Travel 52

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Metasearch is part of a healthy and diversified distribution strategy.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

Cloudbeds

DECEMBER 17, 2024

Data collection Heres how each software in your tech stack collects information about guests and helps you manage profiles effectively: PMS – serves as your primary data hub for collecting and storing essential guest information, including their booking history and accommodation preferences.

Market 40

Market Marketing Upsell Revenue 40

SiteMinder

JANUARY 8, 2024

Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads. With customers expecting some sort of dining service from hotel accommodations, it has become almost a standard practice to provide.

Operations 59

Operations Management OTA Hotels 59

Clock Software Hospitality

DECEMBER 8, 2020

Guest personas can bring down the cost of guest acquisition as they act as a model of what you are trying to gear your marketing strategy towards. This is easier to achieve with loyal guests as you already have information on their shopping preferences, the suite they choose to stay in, and activities they engage in.

Cancellation 52

Cancellation Hotels Services Occupancy 52

Hotelogix

FEBRUARY 13, 2024

Operating a large independent hotel with 200+ rooms, 4-5 in-house restaurants, a couple of gyms, spas, and gift shops is multifaceted, where precision, efficiency, and guest satisfaction are paramount.   Additionally, in high-demand periods, you can expand your cloud-based infrastructure to accommodate the surge in demand.

Management 59

Management Hotels Revenue Management Revenue 59

SiteMinder

JANUARY 8, 2024

Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads. With customers expecting some sort of dining service from hotel accommodations, it has become almost a standard practice to provide.

Operations 52

Operations Management OTA Hotels 52

Cloudbeds

JUNE 8, 2023

Choose an engine with localization support to attract and accommodate international visitors. I didn’t expect to capture this much direct business in such a competitive market.” Using data to improve operations and marketing strategies used to be a privilege for big-budget hotels only. Accept secure payments. Not anymore!

Management 98

Management Hotels Revenue Digital Marketing 98

Little Hotelier

OCTOBER 10, 2023

To be recognised as an eco-friendly hotel, an accommodation provider must secure accreditation from a reputable third-party (like those mentioned above). Since today’s hotel guests are more aware of their environmental footprint in everything they do at home, they’ll also be conscious of it when they book out-of-home accommodation.

Hotels 52

Hotels Consumer Travel Accommodation 52

SiteMinder

JULY 13, 2024

This then allows you to make informed decisions on what accommodation to promote to the right client, at the right time, with appropriate pricing through the most suitable distribution channel. It involves the use of data and analytics to help you keep track of supply and demand so you can make predictions on consumer behaviour.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Cloudbeds

SEPTEMBER 18, 2024

By tracking real-time data from online reviews, accommodation operators can measure overall guest satisfaction and ratings by department. It can also be used as part of your marketing strategies to highlight the features guests love in hotel marketing campaigns. Guest experience key performance indicators (KPIs).

Operations 40

Operations Revenue Management Occupancy Revenue 40

MediaBoom

MAY 27, 2024

You can set up a negative keywords list that’s account-specific, which will then apply across your shopping and search inventory when running relevant ad campaigns. This initiative targeted affluent travelers seeking luxury accommodations in the French Riviera, significantly increasing visibility and direct inquiries.

Cost Per Click 52

Cost Per Click Hotels Display Ads Real Estate 52

TravelNet

APRIL 10, 2025

In the STR space, the profusion of options has driven down nightly rates and occupancy levels, forcing property managers to rethink their marketing strategies. Optimize Your Listing for Maximum Appeal Optimized listings are the low-hanging fruit of any strategy designed to help you stand out. If its working, lean into it.

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