SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.

Business 95

Business Revenue Hotels Occupancy 95

MediaBoom

JULY 5, 2023

Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers. A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. The strategy is continually refined through careful analytics and measurements.

Hotel Marketing 82

Hotel Marketing Marketing Market Marketing Strategy 82

SiteMinder

APRIL 11, 2024

Airbnb advertising primarily involves promoting individual accommodation listings and experiences hosted on the Airbnb platform to potential guests through various marketing channels. Yes, hotels can advertise on Airbnb by listing their rooms or properties on the platform, much like individual hosts do with their accommodations.

Dining 98

Dining Hotels Average Daily Rate Target Marketing 98

Hotelogix

SEPTEMBER 12, 2024

These platforms provide travelers with insights into the services, amenities, and experiences hotels offer, making them pivotal in the decision-making process for accommodations.  Hotel review websites are online platforms where guests can post reviews and share their experiences about their stays at various accommodations.

Hotels 84

Hotels Services Management Accommodation 84

MediaBoom

AUGUST 23, 2024

To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

gcommerce

AUGUST 27, 2024

But revenue management doesn't exist in isolation; it thrives when sales and marketing work with it in concert, and one of the primary channels that transcend both marketing and revenue management is metasearch. Metasearch engines have revolutionized the way travelers search, compare, and book accommodations.

Revenue Management 52

Revenue Management Revenue Management Digital Marketing 52

Little Hotelier

OCTOBER 23, 2023

Globally, 70% say ‘social media has an influence on how I discover accommodation.’ How to develop a hotel social media marketing strategy The first step to creating a hotel social media marketing strategy is to define your goals. Twitter, for instance, may not be the best fit for a quaint accommodation business.

Market 105

Market Marketing Hotels Travel 105

MediaBoom

MARCH 15, 2024

An Hotel SEO Strategy encompasses a tailored approach to search engine optimization specifically designed to enhance the online visibility and ranking of hotels and accommodation providers in search engine results pages (SERPs). Adapt SEO strategy to capture national search traffic effectively.

Hotels 92

Hotels Accommodation Business Target Marketing 92

Inn Quest

JULY 10, 2023

This informative blog delves into the world of hotel market segmentation strategy, exploring real-world tactics, methods and actionable tips to help connect hotels with their ideal guests. Continue reading to learn how to identify, analyze and reach your target market like a seasoned hotelier using our guide.

Hotel Marketing 52

Hotel Marketing Marketing Market Target Marketing 52

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

MediaBoom

SEPTEMBER 21, 2023

Insurance marketing involves identifying and targeting potential clients while using selling strategies to show them why your insurance company is the right choice. There are many strategies for insurance marketing that you need to know for it to be effective. 11 Effective Insurance Marketing Strategies 1.

Market 76

Market Marketing Marketing Strategy Business 76

eZee Absolute

JANUARY 19, 2023

Furthermore, by having an in-house hotel marketing team, hotels have the flexibility to make last-minute adjustments or pivot their strategies if necessary. This level of control and flexibility enables accommodation businesses to stay ahead of the competition and make the most of their marketing efforts.

Hotel Marketing 81

Hotel Marketing Marketing Market Hotels 81

Little Hotelier

OCTOBER 11, 2023

As a small accommodation provider, it is important that you maximise ways to increase your direct website traffic and generate bookings. It goes without saying that direct website bookings via your booking engine means you pay no commissions and should therefore be a core focus as part of your marketing strategy.

Hotels 52

Hotels Travel Motels Accommodation 52

Little Hotelier

FEBRUARY 25, 2024

In terms of hotel revenue management consulting, this guidance usually takes the form of more effective pricing – identifying and setting room rates that are alluring to your target market and result in more bookings, while maximising the amount you earn from each booking. The company predominantly works with Spanish speakers, however.

Revenue Management 52

Revenue Management Revenue Services Management 52

MediaBoom

AUGUST 6, 2024

By developing detailed guest personas, you can better understand your target market and make informed decisions about your hotel’s branding and marketing strategies. Successful hotels recognize that their customers are individuals seeking experiences, not merely accommodations.

Branding 92

Branding Hotels Services Marketing 92

MediaBoom

JUNE 27, 2023

A hotel marketing plan is a strategic blueprint designed to amplify a hotel’s brand presence, allure potential guests, and increase bookings and revenue. It outlines specific marketing objectives, target markets, positioning, and tactics to achieve these goals.

Hotel Marketing 52

Hotel Marketing Marketing Market Marketing Strategy 52

Little Hotelier

JULY 5, 2023

An Airbnb is a small accommodation business that is rented out to travellers on a short-term basis. Create your marketing strategy To inspire guests to stay with you, you need to know how to describe yourself. This will allow your ideal guests to imagine themselves staying in your accommodation. What is an Airbnb?

Accommodation 52

Accommodation Motels Business Occupancy 52

Hotelogix

FEBRUARY 19, 2025

If they read good reviews, informative blog posts, or even fun posts on social media, guests feel confident that they are choosing a reliable accommodation service. Therefore, trust generated by a well-structured content strategy results in more bookings and return guests. Collaborate on giveaways to engage their followers.

Market 40

Market Marketing Hotels Email Marketing 40

MediaBoom

FEBRUARY 26, 2024

Expressions that focus on rarity, prestige, and status help entice an elite target market. The Ritz-Carlton , celebrated for its refined accommodations and impeccable service, stands as an exemplary model of this eloquent expression, where every detail exudes a commitment to unmatched refinement.

Branding 87

Branding Marketing Market Digital Marketing 87

Little Hotelier

NOVEMBER 20, 2023

Little Hotelier Little Hotelier is an all-in-one solution helping small accommodation providers run their business more efficiently, effectively, and profitably. Importing guest data Import as much existing guest data as you can, to kickstart your personalisation and targeted marketing strategies.

Upsell 59

Upsell Hotels Occupancy Revenue 59

Cloudbeds

MARCH 20, 2023

Instead of trying to reach all travelers, hoteliers can develop marketing strategies to appeal to their ideal guests. For example, guests who book a package spend more on property because accommodation is bundled with other services like breakfast and parking. Maintain a diverse distribution strategy.

Hotel Marketing 52

Hotel Marketing Marketing Market Average Daily Rate 52

Boutique Hotel News

NOVEMBER 15, 2022

Hotels and accommodation providers are faced with the challenge of appealing to and attracting customers whose demands and behaviours have shifted significantly over the last few years. How have you adapted your sales and marketing strategy to attract these new segments? . Are you present on these channels? . •

Market Share 52

Market Share Market Marketing Consumer 52

SiteMinder

NOVEMBER 22, 2023

Table of contents Hotel event examples Hotels as a whole are versatile venues, accommodating a diverse array of events. Hotels can offer comprehensive wedding packages, including accommodation for guests, to make the event as seamless and memorable as possible. Tip : Leverage social media for targeted marketing.

Events 59

Events Revenue Hotels Management 59

SiteMinder

SEPTEMBER 14, 2022

Content marketing may seem like a buzzword, but in fact it should be a crucial part of every hotel’s marketing strategy. This blog will tell you everything you need to know about mastering content marketing at your hotel. What content marketing isn’t, is excessive promotional messaging. Stay consistent.

Market 59

Market Marketing Hotels Travel 59

SiteMinder

JANUARY 8, 2024

Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads. With customers expecting some sort of dining service from hotel accommodations, it has become almost a standard practice to provide.

Operations 59

Operations Management OTA Hotels 59

MediaBoom

MARCH 28, 2024

By aggregating data from various sources, it ensures that users can find the best possible rates for high-end accommodations. Luxury hotels also benefit from increased visibility among a targeted audience actively searching for upscale lodging options.

Hotels 52

Hotels Branding Marketing Market 52

eZee Absolute

JANUARY 9, 2023

This financial stability often translates to a higher willingness to pay for quality accommodations and amenities. In addition to exploring a new segment, hosting digital nomads can also help accommodation providers diversify their investments, potentially increasing the overall revenue. How to Attract Digital Nomads To Your Property?

OTA 52

OTA Hotels Accommodation Travel 52

SiteMinder

JANUARY 8, 2024

Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads. With customers expecting some sort of dining service from hotel accommodations, it has become almost a standard practice to provide.

Operations 52

Operations Management OTA Hotels 52

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Metasearch is part of a healthy and diversified distribution strategy.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

Hotelogix

OCTOBER 18, 2023

What is a Hotel Reservation System A Hotel Reservation System is a software solution designed to facilitate and manage booking accommodations and other guest-related services at your hotel.  This data empowers hoteliers to make informed decisions, refine marketing strategies, and allocate resources effectively.

Business 40

Business Global Distribution System Cancellation Hotels 40

SiteMinder

DECEMBER 20, 2023

The term ‘hotel’ can refer to a specific type of accommodation – a large building filled with small, serviced rooms that are used for short-term stays – or it can be more broadly applied to refer to almost all types of accommodation, from bed and breakfasts, unserviced apartments, glamping and more.

Business 59

Business Hotels Management Revenue 59

SiteMinder

JULY 13, 2024

This then allows you to make informed decisions on what accommodation to promote to the right client, at the right time, with appropriate pricing through the most suitable distribution channel. Take advantage of the shifting market and raise your rates compared to keeping them static in order to earn more revenue.

Revenue Management 98

Revenue Management Revenue Management OTA 98

MediaBoom

MAY 27, 2024

Schedule Your Free Consultation Monitoring and Measuring Success: Key Google Ad Metrics Google Analytics will help you gauge whether your ads campaign should carry on as it has been or undergo some adjustments before you continue advertising to your target market. Both are crucial for a comprehensive marketing strategy.

Cost Per Click 52

Cost Per Click Hotels Display Ads Real Estate 52

SiteMinder

JULY 18, 2024

Know your customer base Today’s travel market is diverse, encompassing everything from baby boomers to socially-minded millennials to wealthy leisure travellers. The more you understand your target market and the emotional experiences they seek, the better you can tailor your products and offerings to serve them.

Services 52

Services Hotels Travel Business 52