Hotelogix

SEPTEMBER 19, 2024

As the hospitality landscape evolves, knowing how to navigate these channels can significantly impact your occupancy rates and overall profitability. Additionally, direct bookings provide valuable customer data for targeted marketing and loyalty programs. Travel Agency vs Online Booking: Which is Better?

Travel 52

Travel OTA Target Marketing Occupancy 52

SiteMinder

SEPTEMBER 6, 2023

Data collection From booking patterns to guest preferences, an online booking system captures a wealth of information that can be used for targeted marketing campaigns, personalised services, and operational improvements. This data-driven approach can give you a competitive edge in an increasingly crowded market.

Hotels 98

Hotels Revenue Occupancy Services 98

Inn Quest

SEPTEMBER 5, 2023

Invest in a Revenue Management System (RMS): RMS software uses data analysis and algorithms to optimize room pricing based on demand, occupancy, market conditions, and competitor rates. This information enables personalized service and targeted marketing efforts, improving guest loyalty.

Management 87

Management Overbooking Revenue Hotels 87

Inn Quest

JULY 10, 2023

This informative blog delves into the world of hotel market segmentation strategy, exploring real-world tactics, methods and actionable tips to help connect hotels with their ideal guests. Continue reading to learn how to identify, analyze and reach your target market like a seasoned hotelier using our guide.

Hotel Marketing 52

Hotel Marketing Marketing Market Target Marketing 52

Cloudbeds

MARCH 23, 2023

In the hotel industry, eCommerce refers to the buying and selling of accommodation and related services over the internet. Develop a search engine marketing (SEM) strategy by exploring paid advertising options on Google, Facebook, and other social media sites. Choose the platforms that best meet your marketing objectives and budget.

OTA 98

OTA Digital Marketing Marketing Market 98

Little Hotelier

AUGUST 29, 2023

When travellers only get to enjoy one or two getaways each year, they may not go back to the same destination and stay in the same accommodation. To help with the challenges, this blog will give you a complete guide to marketing your bed and breakfast, including a number of helpful tips to get more guests through the door.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

Hotelogix

OCTOBER 11, 2024

The app offers a wide range of hotel options (budget-friendly to luxury accommodations), which makes it the most trusted choice for travelers of all types.   Hopper is valuable for small to mid-sized hotels looking to increase visibility and occupancy without overspending on marketing. How does Hopper work for hotels ? 

Occupancy 52

Occupancy Hotels Travel Management 52

Little Hotelier

FEBRUARY 13, 2025

Market positioning : It helps you to understand where your hotel sits in the market in relation to your major competitors, and can highlight potential points of differentiation, such as untapped target audiences or undersupplied amenities in your area. Identify your competitors The first step is to create your competitive set.

Target Marketing 52

Target Marketing Hotels Marketing Market 52

Little Hotelier

FEBRUARY 25, 2024

In terms of hotel revenue management consulting, this guidance usually takes the form of more effective pricing – identifying and setting room rates that are alluring to your target market and result in more bookings, while maximising the amount you earn from each booking.

Revenue Management 52

Revenue Management Revenue Services Management 52

SiteMinder

OCTOBER 10, 2022

Falling short of your competitors when it comes to guest experience, accommodation standards or your marketing and advertising strategy can quickly lead to lost revenue. For example, STR data reveals that the average occupancy rate across US hotels in August 2022 was 66.5%, and the average daily rate was US$151.49. STAR summary.

Average Daily Rate 52

Average Daily Rate Occupancy Revenue Hotels 52

Little Hotelier

NOVEMBER 20, 2023

Little Hotelier Little Hotelier is an all-in-one solution helping small accommodation providers run their business more efficiently, effectively, and profitably. Importing guest data Import as much existing guest data as you can, to kickstart your personalisation and targeted marketing strategies.

Upsell 59

Upsell Hotels Occupancy Revenue 59

eZee Absolute

JANUARY 19, 2023

Furthermore, by having an in-house hotel marketing team, hotels have the flexibility to make last-minute adjustments or pivot their strategies if necessary. This level of control and flexibility enables accommodation businesses to stay ahead of the competition and make the most of their marketing efforts.

Hotel Marketing 81

Hotel Marketing Marketing Market Hotels 81

Little Hotelier

JULY 5, 2023

An Airbnb is a small accommodation business that is rented out to travellers on a short-term basis. The amount of money you make will depend on how many rooms you have to rent out, your nightly rate, and your occupancy rate throughout the year. This will allow your ideal guests to imagine themselves staying in your accommodation.

Accommodation 52

Accommodation Motels Business Occupancy 52

Cloudbeds

MARCH 15, 2023

A direct booking strategy is a powerful force in reducing customer acquisition costs , increasing occupancy, and improving profitability by building greater brand loyalty and giving you direct access to guests. These types of promotions are great for when you need to fill occupancy fast and should not be used all the time.

OTA 98

OTA Revenue Sales Hotels 98

SiteMinder

NOVEMBER 22, 2023

Table of contents Hotel event examples Hotels as a whole are versatile venues, accommodating a diverse array of events. Hotels can offer comprehensive wedding packages, including accommodation for guests, to make the event as seamless and memorable as possible. Tip : Leverage social media for targeted marketing.

Events 59

Events Revenue Hotels Management 59

MediaBoom

AUGUST 6, 2024

By developing detailed guest personas, you can better understand your target market and make informed decisions about your hotel’s branding and marketing strategies. Successful hotels recognize that their customers are individuals seeking experiences, not merely accommodations. Still Have Questions?

Branding 92

Branding Hotels Services Marketing 92

Cloudbeds

MARCH 20, 2023

Instead of trying to reach all travelers, hoteliers can develop marketing strategies to appeal to their ideal guests. For example, guests who book a package spend more on property because accommodation is bundled with other services like breakfast and parking. Maintain a diverse distribution strategy. Improve the guest experience.

Hotel Marketing 52

Hotel Marketing Marketing Market Average Daily Rate 52

eZee Absolute

JANUARY 9, 2023

This financial stability often translates to a higher willingness to pay for quality accommodations and amenities. In addition to exploring a new segment, hosting digital nomads can also help accommodation providers diversify their investments, potentially increasing the overall revenue. How to Attract Digital Nomads To Your Property?

OTA 52

OTA Hotels Accommodation Travel 52

SiteMinder

JANUARY 8, 2024

With customers expecting some sort of dining service from hotel accommodations, it has become almost a standard practice to provide. Accommodation and Lodging The accommodation sector encompasses a broad range of lodging options from hostels and caravan sites to luxurious resorts and boutique hotels.

Operations 59

Operations Management OTA Hotels 59

SiteMinder

JULY 13, 2024

This then allows you to make informed decisions on what accommodation to promote to the right client, at the right time, with appropriate pricing through the most suitable distribution channel. Within a dynamic pricing strategy , prices should vary based on supply and demand to improve revenue and ensure maximum occupancy.

Revenue Management 98

Revenue Management Revenue Management OTA 98

SiteMinder

DECEMBER 20, 2023

The term ‘hotel’ can refer to a specific type of accommodation – a large building filled with small, serviced rooms that are used for short-term stays – or it can be more broadly applied to refer to almost all types of accommodation, from bed and breakfasts, unserviced apartments, glamping and more.

Business 59

Business Hotels Management Revenue 59

Xotels

APRIL 3, 2024

Overbooking: although overbookings are often seen as a scary proposition, it’s an important strategy to maximise occupancy and achieve those elusive perfect fills. Ancillary revenue refers to income derived from goods or services offered beyond the core accommodations offering.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

SiteMinder

JANUARY 8, 2024

With customers expecting some sort of dining service from hotel accommodations, it has become almost a standard practice to provide. Accommodation and Lodging The accommodation sector encompasses a broad range of lodging options from hostels and caravan sites to luxurious resorts and boutique hotels.

Operations 52

Operations Management OTA Hotels 52

Hotelogix

OCTOBER 18, 2023

What is a Hotel Reservation System A Hotel Reservation System is a software solution designed to facilitate and manage booking accommodations and other guest-related services at your hotel.  This leads to better utilization of room inventory and maximizes occupancy rates.

Business 40

Business Global Distribution System Cancellation Hotels 40

MediaBoom

MARCH 14, 2024

With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

Little Hotelier

JULY 18, 2024

7.25%) and some form of bed tax, occupancy tax, lodging tax or hotel sales tax (0%–20%). Spain VAT: A reduced VAT rate of 10% also applies to hotel rooms in Spain, although the standard rate of 21% will apply to certain types of short-term accommodation. US VAT: In the US there is no federal sales tax. If in doubt, choose transparency.

Sales 52

Sales Hotels Services Management 52

MediaBoom

AUGUST 23, 2024

It involves crafting a compelling brand narrative, understanding guest preferences, and delivering targeted messages across multiple channels. The ultimate goal is to create a strong brand identity, generate demand, and maximize occupancy rates. Create high-quality videos showcasing your accommodations, amenities, and experiences.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

Hotelier Magazine

MARCH 11, 2024

This is ultimately a challenge for Canada’s visitor economy because we need all sectors of tourism to be healthy to compete internationally: accommodations, food and beverage, attractions, transportation, conventions and events, agri-tourism, et cetera.

Tourism 52

Tourism Business Marketing Market 52

SiteMinder

AUGUST 29, 2023

Think about introducing occupancy sensitive cooling and heating systems that adapt to when people are present in the room. It’s something to carefully consider and may come down to who your target market is. Power-saving lights such as LEDs are another great option, as well as lights that are motion-sensitive.

Revenue 52

Revenue Hotels OTA Operations 52

Xotels

APRIL 3, 2024

Overbooking: although overbookings are often seen as a scary proposition, its an important strategy to maximise occupancy and achieve those elusive perfect fills. Ancillary revenue refers to income derived from goods or services offered beyond the core accommodations offering.

Revenue Management 40

Revenue Management Revenue Management Ancillary Revenue 40

Hotelogix

MARCH 26, 2025

With busy schedules and evolving work patterns, modern guests seek accommodation options that align with their unique needs. They travel frequently, seeking accommodations that support their work needs. Changing Travel Habits: The shift to remote and hybrid work models is altering travel and accommodation needs.

40

40

Hotelogix

JANUARY 12, 2025

Offering promo codes through your website along with a  well-planned hotel SEO (Search Engine Optimization) strategy ensures your website stands out when potential guests are searching  for accommodations in your location. Instead, start with 3–5 well-chosen OTAs that cater to your target market and region.

OTA 52

OTA Hotels Travel Management 52