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Nearly six months on from the formation of Accommodation Australia – an amalgamation of the Accommodation Association and Tourism Accommodation Australia – CEO Michael Johnson spoke to HM’s Ruth Hogan about what has been achieved this year and what’s top of the agenda for 2024. I think it definitely has.
Occupancies are at unparalleled levels over the concert periods, and we have also seen a surge in regional demand as Swifties take the opportunity to travel further. For both the Melbourne and Sydney concerts we’ve seen a bump in hotel occupancy around the event dates, and our restaurants have also seen great reservation numbers.
A AU$5 million recovery package aimed at driving visitation to Cairns and Far North Queensland in the wake of the devastating Tropical Cyclone Jasper and recent flooding has been welcomed by peak industry body Accommodation Australia.
Lyf – based on the concept of ‘live your freedom’ – targets next-generation travellers including digital nomads, tech start-ups and creatives. Lyf Bugis Singapore “Lyf was first created for the next-generation traveller and has gained strong traction since its debut with Lyf Funan Singapore in 2019.
We have also seen incredible growth in yield (Average Daily Rate and RevPAR) and occupancy. Fiji continues to be loved the world over for the world class accommodation, great food and drink options, beautiful weather and classic sun, sand and surf. However, what really makes Fiji stand out is our people and our culture.
Crawford said that while the destination has excellent prospects for growth and long-term success, it lacks high-quality accommodation, making it less appealing to affluent travellers. “It It is missing out on the marketing power of international hotel companies,” he said. “In
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