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OTA & Direct Booking: Finding The Right Balance

STAAH

Finding the right balance between OTAs and direct bookings is a crucial strategy for hotels and accommodation providers for success. On one side, you have OTAs (online travel agents) that are vital distribution partners to liquidate unsold inventory and put heads in beds. This dominance comes at a cost.

OTA 91
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Marketing for Hospitality and Tourism – Your 2024 Guide

MediaBoom

After what amounted to be a rough period from the COVID-19 pandemic, the hospitality and tourism industry has bounced back healthily. How do you make marketing for hospitality and tourism successful? Digital Marketing and Technology Technology is a driver across industries, including hospitality and tourism.

Tourism 94
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Future of OTAs in the Hospitality Industry: Trends & Predictions

Inn Quest

When it comes to the future of online travel agencies (OTAs) and their role in the hospitality industry, there are a few key trends and factors to consider. In this post, let us focus on the reasons that will point toward the predictions and trends that have impacted OTAs.

OTA 52
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Domestic travel: How to target domestic tourism at your property

Little Hotelier

Domestic tourism definition Domestic tourism’s definition is much the same as domestic travel, except it takes into account only those who are travelling for leisure. Domestic tourism example An example of domestic tourism might be an American family travelling from another state to visit California and stay at Disneyland.

Tourism 98
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Hoteliers must adopt a multi-pronged approach for the return of Chinese tourism

SiteMinder

This article will take you through the state of play, the opportunity for your business, and the actions you need to take to capitalise on the return of the world’s largest tourism segment. China’s largest OTA, Trip.com, discovered the most popular destinations so far are Singapore, South Korea, Hong Kong, Japan and Thailand.

Tourism 105
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STAAH releases its top 10 online booking channels in Oceania for 2023

STAAH

Booking.com and Expedia are the most popular OTAs in the region. Travellers showed a strong preference to book directly with hotels in 2023, despite OTAs regaining ground. Equally inbound tourism is on the rise. Direct bookings via STAAH SwiftBook also in top 3.

OTA 86
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STAAH unveils India’s top 10 hotel booking channels for 2023

STAAH

With their huge reach in the Indian subcontinent and beyond, these online booking channels are well placed to capture their share of the burgeoning Indian travel and tourism market,” says Shoaib Ali, National Sales Head – STAAH. TravelGuru jumped up two spots to number four while Expedia came down one spot to number five.

OTA 88