Cloudbeds

MARCH 23, 2023

In the hotel industry, eCommerce refers to the buying and selling of accommodation and related services over the internet. eCommerce sites include hotel websites and booking engines , online travel agencies (OTAs), metasearch engines , and other online platforms where hotels advertise and sell rooms. What is hotel eCommerce?

OTA 98

OTA Digital Marketing Marketing Market 98

STAAH

OCTOBER 18, 2022

From before they arrive and visit third-party sites or OTAs to look for accommodation or online reviews to your website, email communications and the actual stay – everything contributes towards guest experience. These communications become a fantastic opportunity to upsell your services. 1 Pre-arrival contact. Mobile friendly.

Revenue 94

Revenue Upsell OTA Overbooking 94

Hotel Speak

JULY 24, 2024

Hotels have worked with third parties such as airlines, travel agents, online travel agents (OTAs) and the Global Distribution System (GDS) for decades. While the OTA owns the customer in the first instance, hotels can put in place systems to win over the customer and earn more revenue from each guest’s stay.

OTA 75

OTA Hotels Revenue Revenue Management 75

STAAH

JUNE 6, 2023

A hotel booking engine is a crucial tool for hotels and accommodation providers in today’s time. If you are a smart hotelier or any type of accommodation provider, you would not want to miss the chance of converting your website visitors from an OTA (or any other source) and bag the commission-free direct bookings.

Cancellation 85

Cancellation OTA Global Distribution System Revenue 85

SiteMinder

SEPTEMBER 6, 2023

She has several options for accommodation, but she (or her organisation) opts for your hotel due to a “Book two nights and receive a complimentary airport transfer” offer. It will also help establish your hotel website as your most important distribution channel and help increase profit by eliminating OTA commission fees.

Hotels 105

Hotels Events Upsell Occupancy 105

Cloudbeds

OCTOBER 17, 2024

A basic strategy might involve listing your property on a few key online travel agencies (OTAs) like Airbnb and Booking.com and leaving it at that. A specific OTA may help increase occupancy , but it might not actually be profitable for your hotel. Instead of trying to outbid large OTAs, focus on finding the right balance.

OTA 76

OTA Occupancy Hotels Revenue 76

SiteMinder

SEPTEMBER 4, 2023

From exquisite rooms, amazing dining options, and fabulous event venues, Chatrium is truly a premium accommodation choice. Collecting data, prioritising attention to detail, and optimising personalisation are all keys to perfecting upsells and ancillary services. Pawarisa said the key to this is creating authentic connections.

Operations 98

Operations Revenue Hotels OTA 98

Little Hotelier

OCTOBER 17, 2023

Of course, you must maintain rate parity (the same rate on your website as on the OTA) but try making booking direct a more attractive method by offering guests value-added services. You can use a tactic known as the Billboard Effect to link your website to your OTA profiles, convincing guests to check you out.

Revenue 100

Revenue Hotels OTA Ancillary Revenue 100

SiteMinder

JULY 13, 2024

This then allows you to make informed decisions on what accommodation to promote to the right client, at the right time, with appropriate pricing through the most suitable distribution channel. That said, one has to ask: why are so many hotels’ margins still being eroded away by OTAs ? Some OTAs still use cached pricing.

Revenue Management 98

Revenue Management Revenue Management OTA 98

SiteMinder

OCTOBER 15, 2023

Travellers are now predominantly booking their accommodation online, making it more crucial for hotels to focus on capturing bookings via their own website, OTAs, metasearch, and other online channels. Online booking channels are important for hotels because they greatly increase your reach and visibility to potential guests.

Global Distribution System 59

Global Distribution System OTA Revenue Hotels 59

Little Hotelier

OCTOBER 30, 2024

Promote and upsell activities easily with Little Hotelier Little Hotelier’s direct booking engine lets you sidestep OTA commission fees while increasing the value of every reservation. By upselling guests with paid activities as part of your custom booking process. Learn more Why are guest activities important in hotels?

Upsell 59

Upsell Events Revenue Hotels 59

Cloudbeds

DECEMBER 17, 2024

Booking source Document the source profile of your guests, whether they booked via an OTA, a travel agent, or your direct booking site. For example, if a guest booked through an OTA, send a post-stay offer encouraging them to book direct next time, with added perks, like a free or discounted meal at your restaurant.

Market 40

Market Marketing Upsell Revenue 40

Cloudbeds

JULY 15, 2023

These sites may vary to include online travel agencies (OTAs) such as Booking.com , Expedia, Tripadvisor, or Agoda; travel metasearch engines such as Google, Kayak, and Trivago; GDSs such as Amadeus and Sabre; bed banks such as Hotelbeds, or online marketplaces such as Airbnb, Vrbo (former HomeAway), etc. The same happens with a cancellation.

Management 76

Management OTA Cancellation Overbooking 76

Cloudbeds

JULY 27, 2023

Unlike Google’s Free Booking Links, this feature is only available to hoteliers; OTAs and resellers can not participate. If you’re listed on OTAs, you’re probably already listed on metasearch channels too. It’s important to note that OTAs cannot participate in Free Booking Links. Who are they for?

Cost Per Click 52

Cost Per Click OTA Digital Marketing Accommodation 52

STAAH

NOVEMBER 22, 2022

In a hotelier’s case or any accommodation provider, selling rooms is the main product to reach full occupancy. There are plenty of upselling tools available. have you listed your property on the top performing OTA channels , how well are you marketing to attract direct bookings from your main website? Find out more here.

Hotel Marketing 86

Hotel Marketing Market Marketing Hotels 86

SiteMinder

SEPTEMBER 6, 2023

The report states that almost 45% of travellers used a mobile app to book their accommodation and tours, while nearly 85% of travellers booked activities using their mobile device. Increasing last minute booking accommodation The portability and immediacy of mobile devices seem to be driving a change in travel booking behaviour.

Overbooking 98

Overbooking Occupancy Revenue Hotels 98

SiteMinder

NOVEMBER 20, 2023

This tool offers a full two-way sync of rates, content, and availability, allowing hoteliers to manage their listings across various online travel agencies (OTAs) efficiently. One of the unique aspects of Eviivo is its emphasis on independent properties, catering to a wide range of accommodations from B&Bs to student lodgings.

OTA 59

OTA Revenue Management Overbooking 59

Little Hotelier

APRIL 26, 2023

The general nature of this tool means that Wix Bookings lacks a number of valuable hotel booking features: there is limited opportunity to upsell and cross-sell, it is not multilingual, and you’re unable to easily optimise room rates. Wix Bookings Little Hotelier Booking Add-ons No ability to upsell or cross-sell during the booking process.

Upsell 59

Upsell Revenue Business Services 59

Cloudbeds

FEBRUARY 15, 2023

When people plan a trip online, accommodation operators have opportunities to connect with them at various touch points on the traveler’s purchase journey. For example, if you found that your GAC for OTA bookings is 41%, whereas your GAC for direct bookings is 7%, where would you want to prioritize bookings?

OTA 52

OTA Cost Per Click Revenue Marketing 52

Hotelier Magazine

MARCH 11, 2024

With the OTAs, metasearch, short-term rentals and a litany of other travel resources, guests have near-endless optionality for accommodations. But increasingly for luxury, premium and upscale properties, a strong reason to visit is required to convince customers to select your hotel as opposed to your competitor.

Revenue 59

Revenue Upsell Branding Services 59

Q4Launch

FEBRUARY 3, 2022

Channels to attract them include: Social media platforms Organic search engine traffic Directories and referral sites The goal is that once a potential guest completes this stage, they’re comfortable and ready to book with you instead of one of the OTAs. Arrival First impressions are everything.

Marketing Strategy 52

Marketing Strategy Upsell Occupancy Hotels 52

SiteMinder

SEPTEMBER 6, 2023

In the case of those hotels using multiple OTAs, the right booking engine should also synchronise these details across every other channel in use. Moreover, instant confirmation emails can serve as a platform for upselling additional services, further boosting revenue.

Hotels 98

Hotels Revenue Occupancy Services 98

Hotelogix

JANUARY 18, 2024

Here they are -  Save on commission costs: With direct bookings via your website, you don't have to pay commission for indirect bookings via OTAs.   Entice more audience: Since the booking happens on your website, you can roll out special offers and upsell relevant services to attract more guests. 

Overbooking 52

Overbooking Hotels Upsell Services 52

SiteMinder

FEBRUARY 25, 2024

Direct booking plugins are apps that will further reduce your reliance on OTAs by bringing more features and greater functionality to your existing booking engine. Most importantly, you’ll be able to offer travellers exclusive incentives, extras, upsells, and packages to win them over and take charge of their experience.

Hotels 52

Hotels OTA Upsell Revenue 52

SiteMinder

JANUARY 8, 2024

With customers expecting some sort of dining service from hotel accommodations, it has become almost a standard practice to provide. Accommodation and Lodging The accommodation sector encompasses a broad range of lodging options from hostels and caravan sites to luxurious resorts and boutique hotels.

Operations 59

Operations Management OTA Hotels 59

Inn Quest

MAY 11, 2023

With the rise of alternative accommodations and online travel agencies, hotels need to adopt new strategies to attract customers and increase revenue. Additionally, upselling additional services or goods through bundling enables hotels to increase revenue.

Revenue 88

Revenue Occupancy Hotels Marketing 88

SiteMinder

JANUARY 8, 2024

With customers expecting some sort of dining service from hotel accommodations, it has become almost a standard practice to provide. Accommodation and Lodging The accommodation sector encompasses a broad range of lodging options from hostels and caravan sites to luxurious resorts and boutique hotels.

Operations 52

Operations Management OTA Hotels 52

Cloudbeds

FEBRUARY 7, 2023

For independent properties, another challenge is competing with global loyalty programs offered by big hotel brands and online travel agencies (OTAs). In the hotel industry, guest loyalty can be defined as a guest’s faithfulness to one property over other accommodation choices. Many OTAs offer loyalty programs, too.

Travel 52

Travel Hotels OTA Services 52

Little Hotelier

MAY 11, 2023

A direct booking website is a website that any hotelier or accommodation provider, no matter their size, can use to accept direct bookings. Why your small hotel needs its own direct booking website Many small, independent hotels remain reliant on OTAs and other booking channels to attract guests. What is a direct booking website?

ROI 52

ROI Upsell Revenue OTA 52

Little Hotelier

APRIL 28, 2023

In the highly competitive world of accommodation, that’s a big issue. Booking Add-ons No easy way to upsell or cross-sell during the booking process. Fully integrated with 450+ OTAs and booking channels. For example, Squarespace Scheduling doesn’t have channel management, or guest management, or detailed reporting.

Business 52

Business Upsell OTA Management 52

MediaBoom

DECEMBER 11, 2024

Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. Download Our FREE E-Book Outrank OTAs & Drive Direct Bookings With our SEO Blueprint Learn the secrets to driving more traffic to your hotel website, generating more leads, and ultimately increasing sales.

Marketing Strategy 63

Marketing Strategy Hotel Marketing Market Marketing 63

Xotels

APRIL 3, 2024

Also, gone are the days of selling the majority of your rooms through OTAs. Making sure you get your fair share of direct bookings allows you to compete with OTAs and avoiding to pay the hefty commissions on those bookings. Bring customers to your website: thinking multi-channel here is important.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

Hotel Business

JULY 13, 2023

Zucchetti North America showcases hotel tech suite Zucchetti North America , the North American outpost of the Italian-based Zucchetti Group , showcased its all-in-one, fully integrated tech stack for hotels and lodging accommodations of all sizes and types, designed to streamline business operations and enhance guests’ experience. “In

Revenue 52

Revenue Ancillary Revenue Management OTA 52

SiteMinder

MAY 10, 2022

Visitors landing on your web pages will make snap judgements about the quality, professionalism, and suitability of your accommodation based on what they see at first glance. Treat your OTA profile like a fully-fledged business profile, almost like an extension of your website, and work with account managers to get extra tips.

Revenue 52

Revenue Hotels OTA Travel 52

Hotelogix

SEPTEMBER 22, 2024

Inability to handle various outlets Apart from the accommodation, resorts handle multiple outlets like spa, restaurants, clubs and it often becomes tedious for the staff to note the orders or activities. You can upsell the packages and the system also supports multi-currencies to serve the international guests. 

Resorts 52

Resorts Management Operations Revenue 52

Xotels

APRIL 3, 2024

Market Segmentation: The hotel market is intricately segmented, accommodating diverse customer groups, including groups and promotional segments. The Hotel’s Own Website (and Booking Engine) Online Travel Agencies (OTAs): Booking.com, Expedia, Airbnb, etc. Always keep an eye on emerging markets.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

Cloudbeds

MARCH 30, 2023

Cloudbeds’ 2023 State of Independent Lodging Report found that today’s traveler is less interested in traditional accommodations, placing a greater emphasis on value-driven experiences. Offer an integrated marketplace to pre-book Ancillary services or upsells represent a valuable opportunity to drive guest satisfaction and loyalty.

Hotels 52

Hotels Travel Operations Services 52