Little Hotelier

NOVEMBER 8, 2023

A backpacker on a six month South American adventure will be looking for very different accommodation to a millionaire on a weekend trip to Dubai. There are also different types of lodging: hotels, motels, hostels, resorts and B&Bs. There are a wealth of ways you can classify accommodation, but here are seven of the most common.

Motels 52

Motels Accommodation Hotels Services 52

SiteMinder

OCTOBER 10, 2022

This is the most common classification of accommodation worldwide. That being said, they all follow a similar system, with one star being the most basic type of accommodation and five star being on the luxury end of the scale. Guests have extremely high expectations when it comes to luxury accommodation. Table of contents.

Services 72

Services Hotels Accommodation Motels 72

Inn Quest

JULY 10, 2023

This informative blog delves into the world of hotel market segmentation strategy, exploring real-world tactics, methods and actionable tips to help connect hotels with their ideal guests. Continue reading to learn how to identify, analyze and reach your target market like a seasoned hotelier using our guide.

Hotel Marketing 52

Hotel Marketing Marketing Market Target Marketing 52

Hotelogix

DECEMBER 7, 2023

To be very precise, it has shaped the way guests book their accommodations at hotels. Understanding your target audience: Different hotels cater to different markets, and different OTAs cater to different regions and audiences. Similarly, luxurious resorts should team up with OTAs visited by the elite class.

OTA 107

OTA Overbooking ROI Hotels 107

MediaBoom

MARCH 15, 2024

An Hotel SEO Strategy encompasses a tailored approach to search engine optimization specifically designed to enhance the online visibility and ranking of hotels and accommodation providers in search engine results pages (SERPs). Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market.

Hotels 92

Hotels Accommodation Business Target Marketing 92

MediaBoom

MARCH 27, 2023

These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings. Your luxury hotel marketing strategies involve all channels, from your website, to your social media presence, emails, and video storytelling.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

SiteMinder

NOVEMBER 18, 2024

Heather Minyard, Director of Commercial Strategy Smoky Mountain Resorts Read more New hotel return on investment key factors If you’re looking to open a new hotel and want to achieve a positive ROI quickly, there are a few factors that are crucial.

ROI 96

ROI Revenue Management Revenue Hotels 96

MediaBoom

DECEMBER 11, 2024

Optimize for Long-Tail Keywords: Use phrases like best luxury resorts for honeymoon in Bali to attract specific global searches. By blending these hotel marketing strategies, your hospitality business can dominate search rankings locally and internationally, ensuring you capture every potential guests attention.

Marketing Strategy 93

Marketing Strategy Hotel Marketing Market Marketing 93

MediaBoom

AUGUST 6, 2024

By developing detailed guest personas, you can better understand your target market and make informed decisions about your hotel’s branding and marketing strategies. Successful hotels recognize that their customers are individuals seeking experiences, not merely accommodations.

Branding 92

Branding Hotels Services Marketing 92

MediaBoom

APRIL 5, 2024

With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels. Feature customer stories or reviews of destinations and accommodations in your emails.

Marketing Strategy 88

Marketing Strategy Market Marketing Travel 88

MediaBoom

MARCH 28, 2024

The luxury Killarney Towers Hotel and Leisure Centre shows up first in a search for Hotel Killarney in a sponsored position, strategically leveraging Google’s platform to enhance visibility and attract potential guests, demonstrating the effectiveness of targeted online advertising in the competitive hospitality market.

Hotels 52

Hotels Branding Marketing Market 52

Boutique Hotel News

NOVEMBER 15, 2022

Hotels and accommodation providers are faced with the challenge of appealing to and attracting customers whose demands and behaviours have shifted significantly over the last few years. Remaining relevant to guests is key, and those that don’t are at risk of losing market share. Are you present on these channels? . •

Market Share 52

Market Share Market Marketing Consumer 52

Xotels

APRIL 3, 2024

Maximize Your Hotel Revenue Uncover the hidden revenue potential of your hotel or resort. Guest type Characteristics Targeting opportunity Leisure Customers travelling for the purpose of enjoying leisure activities, such taking a weekend break, or extended holiday. Focus on what leisure travellers want to add value to their stay.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

MediaBoom

FEBRUARY 26, 2024

Expressions that focus on rarity, prestige, and status help entice an elite target market. The Ritz-Carlton , celebrated for its refined accommodations and impeccable service, stands as an exemplary model of this eloquent expression, where every detail exudes a commitment to unmatched refinement.

Branding 87

Branding Marketing Market Digital Marketing 87

SiteMinder

JANUARY 8, 2024

With customers expecting some sort of dining service from hotel accommodations, it has become almost a standard practice to provide. Accommodation and Lodging The accommodation sector encompasses a broad range of lodging options from hostels and caravan sites to luxurious resorts and boutique hotels.

Operations 59

Operations Management OTA Hotels 59

MediaBoom

JUNE 27, 2023

A hotel marketing plan is a strategic blueprint designed to amplify a hotel’s brand presence, allure potential guests, and increase bookings and revenue. It outlines specific marketing objectives, target markets, positioning, and tactics to achieve these goals.

Hotel Marketing 52

Hotel Marketing Marketing Market Marketing Strategy 52

SiteMinder

JANUARY 8, 2024

With customers expecting some sort of dining service from hotel accommodations, it has become almost a standard practice to provide. Accommodation and Lodging The accommodation sector encompasses a broad range of lodging options from hostels and caravan sites to luxurious resorts and boutique hotels.

Operations 52

Operations Management OTA Hotels 52

MediaBoom

MAY 27, 2024

Organize Ad Groups by Hotel Attributes Google Ads for hotels and resorts use hotel groups , which are an organization system for hotels according to their attributes. This initiative targeted affluent travelers seeking luxury accommodations in the French Riviera, significantly increasing visibility and direct inquiries.

Cost Per Click 52

Cost Per Click Hotels Display Ads Real Estate 52

Xotels

APRIL 3, 2024

Maximize Your Hotel Revenue Uncover the hidden revenue potential of your hotel or resort. Guest type Characteristics Targeting opportunity Leisure Customers travelling for the purpose of enjoying leisure activities, such taking a weekend break, or extended holiday. Focus on what leisure travellers want to add value to their stay.

Revenue Management 40

Revenue Management Revenue Management Ancillary Revenue 40

Little Hotelier

MARCH 16, 2025

A property description is a written summary that provides key details about your hotel, appearing on booking platforms (Booking.com, Expedia, Airbnb ) or your website, which is used by guests to assess the suitability of your accommodation and make a booking decision. Highlighting unique features What makes your accommodation special?

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