Demand Calendar

APRIL 3, 2023

According to an article by STAAH, a New Zealand-based technology company specializing in cloud-based channel management and booking engine for accommodation providers, no set formula for an optimal distribution mix applies to all hotels. Achieving the optimal distribution mix for a hotel is a complex task.

Target Marketing 98

Target Marketing Accommodation Services Management 98

Hotelogix

NOVEMBER 28, 2024

Whether it's business travelers seeking efficiency, luxury seekers craving unique experiences, or budget-conscious families planning their vacations, each group has distinct needs and preferences that present unique revenue opportunities.

Hotel Marketing 40

Hotel Marketing Marketing Market ROI 40

gcommerce

AUGUST 27, 2024

When it comes to luxury hospitality, every empty room represents a missed opportunity and mastering the art of revenue management is paramount. Metasearch engines have revolutionized the way travelers search, compare, and book accommodations. Data-driven decision-making: Revenue management relies heavily on data analytics.

Revenue Management 52

Revenue Management Revenue Management Digital Marketing 52

Little Hotelier

FEBRUARY 25, 2024

What is revenue management consulting? Revenue management consulting is specialised expertise that a business can bring in to gain guidance on managing and optimising revenue. An investment in hotel revenue management services is therefore one that can quickly deliver an attributable return.

Revenue Management 52

Revenue Management Revenue Services Management 52

SiteMinder

AUGUST 1, 2024

SiteMinder’s platform empowers you to execute your hotel business plan seamlessly and drive revenue growth. Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision.

Business 95

Business Revenue Hotels Occupancy 95

STAAH

OCTOBER 22, 2024

Hotel gift vouchers can be a great tool for driving consistent revenue, no matter the season. Whether through corporate gifting, special packages, or targeted marketing, there are numerous ways to keep voucher sales flowing throughout the year. 5 Effective Strategies to Drive Hotel Gift Voucher Sales All Year 1.

Sales 112

Sales Consumer Target Marketing Email Marketing 112

STAAH

MARCH 19, 2024

They enable personalized experiences, data collection, and targeted marketing efforts. Language & Currency Converter: Ensure the booking engine supports multiple languages and currencies to accommodate international guests. Direct bookings foster brand loyalty and give hotels control over pricing and policies.

Target Marketing 104

Target Marketing Accommodation Marketing Market 104

SiteMinder

SEPTEMBER 22, 2024

Hotels that adopt subscription plans can enjoy several key advantages: Predictable revenue : Subscriptions ensure a steady stream of income, which helps balance cash flow during off-peak seasons. Adjust pricing, perks, or promotional efforts based on guest preferences and market demand. “At But it turned out to be true.

Hotels 96

Hotels Revenue Services Target Marketing 96

SiteMinder

NOVEMBER 22, 2023

Table of contents Hotel event examples Hotels as a whole are versatile venues, accommodating a diverse array of events. Hotels can offer comprehensive wedding packages, including accommodation for guests, to make the event as seamless and memorable as possible. Tip : Leverage social media for targeted marketing.

Events 59

Events Revenue Hotels Management 59

STAAH

JUNE 6, 2023

A hotel booking engine is a crucial tool for hotels and accommodation providers in today’s time. If you are a smart hotelier or any type of accommodation provider, you would not want to miss the chance of converting your website visitors from an OTA (or any other source) and bag the commission-free direct bookings.

Cancellation 98

Cancellation OTA Global Distribution System Revenue 98

SiteMinder

MAY 21, 2023

With a selection of 80 rooms, encompassing suites, pool villas, and infinity pools, this exceptional property provides guests with exclusive and nature-inspired accommodations. Although the target market has since changed, what remains constant is the hotel’s standards and work ethic.

Resorts 98

Resorts Overbooking Yield Management OTA 98

SiteMinder

NOVEMBER 18, 2024

Generate a positive ROI for your hotel with SiteMinder See how you can maximise revenue at every touchpoint of the guest journey with SiteMinder’s leading hotel platform. However, one of the most efficient ways to do it is by using technology to support the operations and revenue management of your hotel.

ROI 96

ROI Revenue Management Revenue Hotels 96

SiteMinder

OCTOBER 29, 2024

In this guide we’ll hone in on how to start a property management business that services hotels and other short-term accommodation providers. Executive summary The executive summary provides a brief overview of the property management business, highlighting key goals, services, target market and financial projections.

Business 59

Business Management Target Marketing Revenue 59

STAAH

FEBRUARY 21, 2023

It’s an area where distribution and revenue managers spend most of their time. Here are some things to consider when building your distribution strategy: 1) Understand your target market. What are the demographics, their reason to travel (business or leisure), how they book accommodation and for how long, length of stays, etc?

Hotels 98

Hotels Target Marketing Management Revenue Management 98

SiteMinder

AUGUST 29, 2023

Understanding and controlling hotel operating costs While revenue generation often takes the spotlight, equally crucial is the understanding and control of hotel operating costs. Typical hotel operating expenses list Managing a hotel’s finances requires a keen understanding of both its revenue streams and its operating expenses.

Revenue 52

Revenue Hotels OTA Operations 52

MediaBoom

AUGUST 1, 2024

Email Marketing This year, global email marketing revenue will hit $12.33 Of course, email marketing for hospitality and tourism is a valuable part of your campaign. What makes apps and mobile marketing and advertising so advantageous is that it’s yet another touchpoint you can use to connect with your target market.

Tourism 94

Tourism Market Marketing Hospitality 94

Hotelier Magazine

FEBRUARY 11, 2025

visitor numbers over the past season, particularly in accommodation and outfitter sectors. Lack of targeted marketing in key U.S. Close Municipal Accommodation Tax loopholes to strengthen destination marketing and municipal revenue. Market & Tariff Survey appeared first on Hotelier Magazine.

Market 69

Market Marketing Tourism Business 69

Lure Agency

MARCH 24, 2023

Daniel says, “You have some nice ancillary revenue opportunities, especially if you’re a property with a lot of programming. ” By offering them an experience that combines accommodations, food & beverage, video conferencing, entertainment, and more – hotels can create a package that will help generate revenue. .”

Hiring 116

Hiring Ancillary Revenue Hotels Business 116

Xotels

APRIL 3, 2024

We have written extensively about hotel revenue management strategies and tactics here throughout the years. As strategy is one of the most essential parts of revenue management, we have made a summary of all the top advice from our perspective as a hotel revenue management consulting company.

Revenue Management 40

Revenue Management Revenue Management Ancillary Revenue 40

Inn Quest

SEPTEMBER 5, 2023

Hotel inventory management is the process of efficiently overseeing and optimizing a hotel’s available resources including rooms, services and facilities, to maximize revenue and guest satisfaction. Food and Beverage: Restaurants, bars and room service are vital revenue streams.

Management 87

Management Overbooking Revenue Hotels 87

Hotelogix

SEPTEMBER 19, 2024

Understanding the difference between online booking and travel agency services is crucial for hotel owners and managers looking to optimize their revenue streams. In contrast, direct bookings—made through a hotel’s website or via phone—eliminate these intermediary fees, allowing hotels to retain more revenue.

Travel 52

Travel OTA Target Marketing Occupancy 52

Cloudbeds

MARCH 23, 2023

In the hotel industry, eCommerce refers to the buying and selling of accommodation and related services over the internet. Develop a search engine marketing (SEM) strategy by exploring paid advertising options on Google, Facebook, and other social media sites. Choose the platforms that best meet your marketing objectives and budget.

OTA 98

OTA Digital Marketing Marketing Market 98

SiteMinder

SEPTEMBER 6, 2023

The more you can funnel guests through your own website, the more you retain full control over the revenue and the guest experience. Any hiccups or delays can lead to booking abandonment, leaving potential revenue on the table. This data-driven approach can give you a competitive edge in an increasingly crowded market.

Hotels 98

Hotels Revenue Occupancy Services 98

Little Hotelier

AUGUST 29, 2023

What is bed and breakfast marketing? Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. Marketing your bed and breakfast is the only way to consistently get bookings and earn revenue.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

SiteMinder

APRIL 11, 2024

Airbnb advertising primarily involves promoting individual accommodation listings and experiences hosted on the Airbnb platform to potential guests through various marketing channels. Yes, hotels can advertise on Airbnb by listing their rooms or properties on the platform, much like individual hosts do with their accommodations.

Dining 98

Dining Hotels Average Daily Rate Target Marketing 98

Hotelogix

DECEMBER 7, 2023

To be very precise, it has shaped the way guests book their accommodations at hotels. OTAs are now a great marketing resource for hotel owners, allowing them to reach a wider audience and optimize revenue. It would help if you comprehended which OTA will benefit your business as a hotel owner by aligning with your target market.

OTA 107

OTA Overbooking ROI Hotels 107

Hotelogix

FEBRUARY 5, 2025

Hotels should pick OTAs that match their target market and give good terms. Teaching staff to handle mixed business-leisure guest needs: Train staff to recognize and respond to the unique requirements of bleisure guests, providing seamless service that accommodates both work and relaxation. Request a Demo With Hotelogix PMS

Travel 40

Travel OTA Hospitality Business 40

MediaBoom

MARCH 15, 2024

An Hotel SEO Strategy encompasses a tailored approach to search engine optimization specifically designed to enhance the online visibility and ranking of hotels and accommodation providers in search engine results pages (SERPs). Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market.

Hotels 92

Hotels Accommodation Business Target Marketing 92

Hotelogix

SEPTEMBER 12, 2024

These platforms provide travelers with insights into the services, amenities, and experiences hotels offer, making them pivotal in the decision-making process for accommodations.  Hotel review websites are online platforms where guests can post reviews and share their experiences about their stays at various accommodations.

Hotels 84

Hotels Services Management Accommodation 84

Inn Quest

JULY 10, 2023

This informative blog delves into the world of hotel market segmentation strategy, exploring real-world tactics, methods and actionable tips to help connect hotels with their ideal guests. Continue reading to learn how to identify, analyze and reach your target market like a seasoned hotelier using our guide.

Hotel Marketing 52

Hotel Marketing Marketing Market Target Marketing 52

MediaBoom

AUGUST 6, 2024

In fact, a strong brand can increase revenue by up to 23%. A well-defined hotel brand is more than a mere logo or slogan; it’s a carefully constructed identity that encapsulates the hotel’s values, personality, and aspirations that differentiates it from competitors and resonates with its target audience.

Branding 92

Branding Hotels Services Marketing 92

eZee Absolute

SEPTEMBER 13, 2023

Many guests actively seek eco-friendly accommodations that align with their values. Alternative Accommodations Changing consumer behaviour in choosing alternative accommodations in the hospitality industry is marked by a significant shift away from traditional hotels. That said, travellers are more eco-conscious than ever.

Consumer 59

Consumer Hospitality Hotels Accommodation 59

Cloudbeds

MARCH 15, 2023

Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions. Different types of bookings will bring you varying amounts of revenue and profit.

OTA 98

OTA Revenue Sales Hotels 98

Cloudbeds

MARCH 20, 2023

Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. It is a fundamental process of revenue management, but also brings benefits to marketing, operations, and the guest experience. Boost revenue and profitability. Improve the guest experience.

Hotel Marketing 52

Hotel Marketing Marketing Market Average Daily Rate 52

STAAH

OCTOBER 22, 2024

Hotel gift vouchers can be a great tool for driving consistent revenue, no matter the season. Whether through corporate gifting, special packages, or targeted marketing, there are numerous ways to keep voucher sales flowing throughout the year. 5 Powerful Tactics to Boost Hotel Gift Vouchers Sales Throughout the Year 1.

Sales 52

Sales Hotels Consumer Target Marketing 52

MediaBoom

DECEMBER 11, 2024

Hotel marketing strategies are carefully crafted tactics that hotels use to promote their services, attract guests, and drive bookings. These strategies blend digital trends, like social media engagement and search optimization, with traditional methods to boost visibility and revenue. FAQs about Hotel Marketing Strategies I.

Marketing Strategy 93

Marketing Strategy Hotel Marketing Market Marketing 93

Little Hotelier

OCTOBER 23, 2023

Capture direct bookings via social media and help your business thrive Use Little Hotelier’s direct booking feature to do all the heavy lifting and boost your direct bookings and revenue. Learn more Why is social media marketing in the hotel industry important? Working with influencers is another way to reach new audiences.

Market 105

Market Marketing Hotels Travel 105