SiteMinder

SEPTEMBER 22, 2024

A hotel subscription is a service that allows guests to pay a recurring fee—typically monthly or annually—in exchange for ongoing benefits like room access, discounts, or special perks. Hotels offering these services are seeing higher engagement and repeat visits. What is a hotel subscription?

Hotels 93

Hotels Revenue Services Target Marketing 93

Little Hotelier

NOVEMBER 8, 2023

A backpacker on a six month South American adventure will be looking for very different accommodation to a millionaire on a weekend trip to Dubai. There are many different modes of hotel classification, such star rating, size, services or guest demographic. This is why there are so many different types of hotels.

Motels 52

Motels Accommodation Hotels Services 52

MediaBoom

AUGUST 1, 2024

How do you make marketing for hospitality and tourism successful? Hospitality and tourism marketing is the strategic process of creating demand and building a strong brand for products and services within the travel industry. You can ensure you target the right keywords in your ads.

Tourism 94

Tourism Marketing Market Hospitality 94

Hotelogix

SEPTEMBER 12, 2024

These platforms provide travelers with insights into the services, amenities, and experiences hotels offer, making them pivotal in the decision-making process for accommodations.  Hotel review websites are online platforms where guests can post reviews and share their experiences about their stays at various accommodations.

Hotels 52

Hotels Services Management Travel 52

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.

Business 52

Business Revenue Hotels Occupancy 52

Hotel Management

AUGUST 17, 2023

The ebullient promotional literature trumpets the AirAsia Superapp as ‘the one-stop travel platform’ business of Capital A, offering consumers over 15 lines of products and services via the Superapp as well as the website. In addition, the AirAsia Super App has also been connected with more than 700 global airlines.

Business 130

Business Travel Target Marketing Market 130

SiteMinder

MAY 21, 2023

With a selection of 80 rooms, encompassing suites, pool villas, and infinity pools, this exceptional property provides guests with exclusive and nature-inspired accommodations. Although the target market has since changed, what remains constant is the hotel’s standards and work ethic.

Resorts 98

Resorts Overbooking Yield Management OTA 98

Inn Quest

JULY 10, 2023

This informative blog delves into the world of hotel market segmentation strategy, exploring real-world tactics, methods and actionable tips to help connect hotels with their ideal guests. Continue reading to learn how to identify, analyze and reach your target market like a seasoned hotelier using our guide.

Hotel Marketing 52

Hotel Marketing Market Marketing Target Marketing 52

eZee Absolute

SEPTEMBER 13, 2023

At the same time, online reviews and ratings have become more influential in shaping travellers’ decisions and expectations, as they seek to hear from other guests about their experiences with a hotel’s service, brand, product, or value. Many guests actively seek eco-friendly accommodations that align with their values.

Consumer 59

Consumer Hospitality Hotels Accommodation 59

SiteMinder

OCTOBER 10, 2022

This is the most common classification of accommodation worldwide. United Kingdom – AA Hotel and Hospitality Services. That being said, they all follow a similar system, with one star being the most basic type of accommodation and five star being on the luxury end of the scale. Table of contents. Star hotel classification.

Services 72

Services Hotels Accommodation Motels 72

Hotelogix

SEPTEMBER 6, 2024

You have the opportunity to personally meet your target market. Picture how invaluable and priceless the information you can gain from them to aid in your upcoming marketing campaigns. You can present your hotel's amenities and services to a larger group of people.  3.   5. Why Attend? Why Attend?

Events 52

Events Hotels Business Travel 52

SiteMinder

APRIL 11, 2024

Airbnb advertising primarily involves promoting individual accommodation listings and experiences hosted on the Airbnb platform to potential guests through various marketing channels. Yes, hotels can advertise on Airbnb by listing their rooms or properties on the platform, much like individual hosts do with their accommodations.

Dining 98

Dining Hotels Average Daily Rate Target Marketing 98

SiteMinder

MARCH 25, 2024

It operates a platform that allows users, primarily speakers of Spanish and Portuguese, to search, book, and manage flights, hotels, and other travel-related services. Despegar offers a mobile application that encompasses a wide range of travel services, including hotel bookings and Despegar check-ins.

OTA 52

OTA Hotels Travel Services 52

MediaBoom

AUGUST 6, 2024

A well-defined hotel brand is more than a mere logo or slogan; it’s a carefully constructed identity that encapsulates the hotel’s values, personality, and aspirations that differentiates it from competitors and resonates with its target audience. They should be authentic, inspiring, and resonate with the target audience.

Branding 92

Branding Hotels Services Marketing 92

Little Hotelier

JULY 18, 2024

Hotel VAT is a specific form of ‘value added tax’ that is levied on the price a guest pays for hotel stays and services. Most countries have a national VAT, but some either don’t or instead apply a slightly different tax to hotel purchases, such as goods and services tax (GST), sales and use tax (SUT), or simply ‘sales tax’.

Sales 52

Sales Hotels Services Management 52

MediaBoom

MARCH 15, 2024

An Hotel SEO Strategy encompasses a tailored approach to search engine optimization specifically designed to enhance the online visibility and ranking of hotels and accommodation providers in search engine results pages (SERPs). Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market.

Hotels 92

Hotels Accommodation Target Marketing Business 92

Hotelogix

DECEMBER 7, 2023

To be very precise, it has shaped the way guests book their accommodations at hotels. It allows travellers to compare rates and services of multiple properties. Of course, the kind of guest reviews/feedback you receive entirely depends on your guest service quality.  Weigh the efficacy of these offers during OTA selection.

OTA 107

OTA Overbooking ROI Hotels 107

STAAH

FEBRUARY 21, 2023

Every hotel has its own unique channel mix that is affected by several things, including the hotel’s position in the marketplace relative to its competitors – its geographical location, its reputation in the industry, and its service offering (think packages, amenities, and terms and conditions). 2) Data sources.

Hotels 74

Hotels Target Marketing Management Revenue Management 74

MediaBoom

APRIL 5, 2024

With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels. Is your travel brand ready to reach new heights in search engine rankings?

Marketing Strategy 88

Marketing Strategy Marketing Market Travel 88

Little Hotelier

NOVEMBER 18, 2024

Extended Stay America Select Suites: A longer-term accommodation option, this arm of the Extended Stay chain requires no security deposit (and no binding lease). Incidental hotel deposit A payment or pre-authorisation to cover any extra expenses like room service, mini-bar usage and in-room purchases.

Motels 52

Motels Hotels Cancellation Target Marketing 52

MediaBoom

JULY 5, 2023

A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. Customized to the hotel’s target audience, location, and services, the plan contains key elements such as identifying the target market, brand positioning, and creating an online presence.

Hotel Marketing 82

Hotel Marketing Market Marketing Marketing Strategy 82

Inn Quest

SEPTEMBER 5, 2023

Hotel inventory management is the process of efficiently overseeing and optimizing a hotel’s available resources including rooms, services and facilities, to maximize revenue and guest satisfaction. Food and Beverage: Restaurants, bars and room service are vital revenue streams. Firstly, What is Hotel Inventory Management?

Management 87

Management Overbooking Revenue Hotels 87

STAAH

JUNE 6, 2023

A hotel booking engine is a crucial tool for hotels and accommodation providers in today’s time. If you are a smart hotelier or any type of accommodation provider, you would not want to miss the chance of converting your website visitors from an OTA (or any other source) and bag the commission-free direct bookings.

Cancellation 76

Cancellation OTA Global Distribution System Revenue 76

Lure Agency

MARCH 24, 2023

” By offering them an experience that combines accommodations, food & beverage, video conferencing, entertainment, and more – hotels can create a package that will help generate revenue. Additionally, they should get to know their target market and create packages that appeal to them.

Hiring 116

Hiring Ancillary Revenue Hotels Business 116

STAAH

JULY 16, 2024

This blog explores how accommodation providers can transform reviews into revenue by utilizing social media to drive direct bookings. Incentives: Offer incentives like discounts on future stays, complimentary services, or entries into a prize draw for guests who leave reviews. Why Guest Reviews and Social Media Matter?

Revenue 89

Revenue Target Marketing Email Marketing Events 89

Hotelogix

OCTOBER 11, 2024

The app offers a wide range of hotel options (budget-friendly to luxury accommodations), which makes it the most trusted choice for travelers of all types. Hotels can take advantage of Hopper’s dynamic pricing tools, which automatically adjust room rates based on demand, seasonality, and market trends.

Occupancy 52

Occupancy Hotels Travel Management 52

SiteMinder

NOVEMBER 18, 2024

For example, monthly subscription to a hotel software service. Try to choose somewhere that has high demand but isn’t overly saturated with accommodation options. Target market : You need to have a firm vision and understanding of who your hotel is for and how you plan to attract them.

ROI 52

ROI Revenue Management Revenue Hotels 52

SiteMinder

SEPTEMBER 6, 2023

Those who book directly are often: More invested in your property; More likely to engage with your services; and ultimately, More inclined to leave a glowing review. An online booking system automates the reservation process, freeing up your staff to focus on more pressing tasks like guest services and property maintenance.

Hotels 98

Hotels Revenue Occupancy Services 98

Cloudbeds

MARCH 20, 2023

It is a fundamental process of revenue management, but also brings benefits to marketing, operations, and the guest experience. When lodging operators divide guests into segments, they can be more targeted in promotions, communications, and guest services to increase revenue, guest loyalty, and guest satisfaction.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

Little Hotelier

JULY 5, 2023

An Airbnb is a small accommodation business that is rented out to travellers on a short-term basis. Create your marketing strategy To inspire guests to stay with you, you need to know how to describe yourself. This will allow your ideal guests to imagine themselves staying in your accommodation. What is an Airbnb?

Accommodation 52

Accommodation Motels Business Occupancy 52

Boutique Hotel News

NOVEMBER 15, 2022

Together with the staffing crisis that the industry is grappling with, one theme has dominated discussions over the last few months – what are hotels doing to service the post-Covid traveller? How have you adapted your sales and marketing strategy to attract these new segments? . Are you present on these channels? . •

Market Share 52

Market Share Market Marketing Consumer 52

Little Hotelier

AUGUST 29, 2023

When travellers only get to enjoy one or two getaways each year, they may not go back to the same destination and stay in the same accommodation. To help with the challenges, this blog will give you a complete guide to marketing your bed and breakfast, including a number of helpful tips to get more guests through the door.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

SiteMinder

AUGUST 28, 2022

This blog will look at some key insights that help you choose the right OTAs for your accommodation business. This will include: Your local market – There will likely be a few channels that specialise in driving bookings to your country and/or destination. Table of contents. What is an OTA?

OTA 52

OTA Travel Accommodation Marketing 52

SiteMinder

JANUARY 8, 2024

This can involve the management of anything related to the hotel industry and requires knowledge of distribution strategy, finance and accounts, customer service, staff management, marketing, catering management, hotel administration and more. It can take time to get everything right and as we can see there’s a lot to be aware of.

Operations 59

Operations Management OTA Hotels 59

Cloudbeds

FEBRUARY 7, 2023

Whether you operate a full-service hotel, hostel, inn, short-term rental, or other type of accommodation, here we share ways to build and maintain guest loyalty with or without a loyalty program. In the hotel industry, guest loyalty can be defined as a guest’s faithfulness to one property over other accommodation choices.

Travel 52

Travel Hotels OTA Services 52

SiteMinder

JANUARY 8, 2024

This can involve the management of anything related to the hotel industry and requires knowledge of distribution strategy, finance and accounts, customer service, staff management, marketing, catering management, hotel administration and more. It can take time to get everything right and as we can see there’s a lot to be aware of.

Operations 52

Operations Management OTA Hotels 52

Hotelogix

OCTOBER 18, 2023

What is a Hotel Reservation System A Hotel Reservation System is a software solution designed to facilitate and manage booking accommodations and other guest-related services at your hotel.  It frees up your staff's time to focus on providing exceptional guest service and other crucial hotel operations.

Business 40

Business Global Distribution System Cancellation Hotels 40