SiteMinder

AUGUST 28, 2022

This blog will look at some key insights that help you choose the right OTAs for your accommodation business. This will include: Your local market – There will likely be a few channels that specialise in driving bookings to your country and/or destination. Table of contents. What is an OTA?

OTA 52

OTA Travel Accommodation Marketing 52

MediaBoom

JULY 5, 2023

A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. Customized to the hotel’s target audience, location, and services, the plan contains key elements such as identifying the target market, brand positioning, and creating an online presence.

Hotel Marketing 82

Hotel Marketing Marketing Market Marketing Strategy 82

MediaBoom

APRIL 5, 2024

With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels. Feature customer stories or reviews of destinations and accommodations in your emails.

Marketing Strategy 88

Marketing Strategy Market Marketing Travel 88

eZee Absolute

JANUARY 9, 2023

And what better place to set up shop than a cozy hotel room? This financial stability often translates to a higher willingness to pay for quality accommodations and amenities. In that case, accommodation providers can offer special discounts to attract these travelers and increase occupancy. Offer special deals and discounts.

OTA 52

OTA Hotels Accommodation Travel 52

Cloudbeds

MARCH 15, 2023

That way, you keep them from leaving your site to rate shop on OTAs, and you also give them a reason to book by showing that you have the best rate. Most properties use a channel manager to share their inventory to keep all their channels, rates, and rooms in one place.

OTA 98

OTA Revenue Sales Hotels 98

SiteMinder

JANUARY 8, 2024

With customers expecting some sort of dining service from hotel accommodations, it has become almost a standard practice to provide. Creating a one-stop shop for your guests is important for convenience. It is also incorporated under wider businesses such as bowling alleys, cinemas, and hotels. For example, drinks or spa packages.

Operations 59

Operations Management OTA Hotels 59

MediaBoom

SEPTEMBER 21, 2023

Targeted acquisition refers to dividing your target audience based on different metrics. This allows you to create a targeted marketing strategy for each group. Mobile optimization: Make sure your website is mobile-friendly and will accommodate users on whatever device they’re using. There are 3.9

Market 76

Market Marketing Marketing Strategy Business 76

SiteMinder

JANUARY 8, 2024

With customers expecting some sort of dining service from hotel accommodations, it has become almost a standard practice to provide. Creating a one-stop shop for your guests is important for convenience. It is also incorporated under wider businesses such as bowling alleys, cinemas, and hotels. For example, drinks or spa packages.

Operations 52

Operations Management OTA Hotels 52

SiteMinder

JULY 13, 2024

This then allows you to make informed decisions on what accommodation to promote to the right client, at the right time, with appropriate pricing through the most suitable distribution channel. Take advantage of the shifting market and raise your rates compared to keeping them static in order to earn more revenue.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Cloudbeds

JANUARY 10, 2025

The importance of metasearch marketing for independent properties You may be wondering, why would I advertise on metasearch channels when I have free booking links? For independent hotels, hostels, inns, and other types of accommodations, metasearch marketing offers a number of advantages.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

Little Hotelier

FEBRUARY 22, 2023

And a hostel is one of the simplest and most enjoyable forms of accommodation you can provide. They offer cheap beds, and are more communal and social than other accommodation options too. Competitive analysis: Research the number, price and quality of similar hostels and accommodation options in your area.

OTA 52

OTA Business Hiring Market 52

MediaBoom

MAY 27, 2024

You can set up a negative keywords list that’s account-specific, which will then apply across your shopping and search inventory when running relevant ad campaigns. This initiative targeted affluent travelers seeking luxury accommodations in the French Riviera, significantly increasing visibility and direct inquiries.

Cost Per Click 52

Cost Per Click Hotels Display Ads Real Estate 52

Hotelogix

JANUARY 12, 2025

Offering promo codes through your website along with a  well-planned hotel SEO (Search Engine Optimization) strategy ensures your website stands out when potential guests are searching  for accommodations in your location. ” For location, mention, “just a 5-minute walk from the city’s main shopping district.”

OTA 52

OTA Hotels Travel Management 52