SiteMinder

OCTOBER 29, 2024

In this guide we’ll hone in on how to start a property management business that services hotels and other short-term accommodation providers. Executive summary The executive summary provides a brief overview of the property management business, highlighting key goals, services, target market and financial projections.

Business 52

Business Management Target Marketing Revenue 52

Hotelogix

NOVEMBER 28, 2024

The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape.  Business travelers typically seek workspace-friendly rooms with fast Wi-Fi, while families require spacious accommodations with connecting rooms.

Hotel Marketing 40

Hotel Marketing Market Marketing ROI 40

SiteMinder

SEPTEMBER 22, 2024

Subscriptions appeal to frequent travellers or remote workers seeking more flexible lodging arrangements, and they help hotels build a steady flow of income while strengthening relationships with their guests. This model works well for business travellers, remote workers, or frequent visitors.

Hotels 93

Hotels Revenue Services Target Marketing 93

gcommerce

AUGUST 27, 2024

But revenue management doesn't exist in isolation; it thrives when sales and marketing work with it in concert, and one of the primary channels that transcend both marketing and revenue management is metasearch. Metasearch engines have revolutionized the way travelers search, compare, and book accommodations.

Revenue Management 52

Revenue Management Revenue Management Digital Marketing 52

Little Hotelier

NOVEMBER 8, 2023

Travellers are a diverse bunch. A backpacker on a six month South American adventure will be looking for very different accommodation to a millionaire on a weekend trip to Dubai. Common hotel classifications Let’s begin our analysis of different types of accommodation by looking at classes of hotels.

Motels 52

Motels Accommodation Hotels Services 52

eZee Absolute

SEPTEMBER 13, 2023

In today’s digital age, we all know that travellers are more likely to grab their smartphones and start searching for the perfect hotel online. Consider collaborating with online booking platforms to expand your reach and cater to the modern traveller’s needs. That said, travellers are more eco-conscious than ever.

Consumer 59

Consumer Hospitality Hotels Accommodation 59

Cloudbeds

FEBRUARY 7, 2023

For independent properties, another challenge is competing with global loyalty programs offered by big hotel brands and online travel agencies (OTAs). In the hotel industry, guest loyalty can be defined as a guest’s faithfulness to one property over other accommodation choices. Besides, not all travelers love loyalty programs.

Travel 52

Travel Hotels OTA Services 52

Hotelogix

OCTOBER 11, 2024

Hopper is a trusted platform for booking hotels with a solid reputation in the travel industry. Hopper’s predictive pricing feature helps travelers find the best rates, using AI to track price changes and recommend the right time to book. Hopper has a simple interface that helps build trust.

Occupancy 52

Occupancy Hotels Travel Management 52

Inn Quest

JULY 10, 2023

This informative blog delves into the world of hotel market segmentation strategy, exploring real-world tactics, methods and actionable tips to help connect hotels with their ideal guests. Continue reading to learn how to identify, analyze and reach your target market like a seasoned hotelier using our guide.

Hotel Marketing 52

Hotel Marketing Market Marketing Target Marketing 52

SiteMinder

APRIL 11, 2024

Airbnb advertising primarily involves promoting individual accommodation listings and experiences hosted on the Airbnb platform to potential guests through various marketing channels. Yes, hotels can advertise on Airbnb by listing their rooms or properties on the platform, much like individual hosts do with their accommodations.

Dining 98

Dining Hotels Average Daily Rate Target Marketing 98

STAAH

MARCH 19, 2024

They enable personalized experiences, data collection, and targeted marketing efforts. Language & Currency Converter: Ensure the booking engine supports multiple languages and currencies to accommodate international guests. Direct bookings foster brand loyalty and give hotels control over pricing and policies.

Target Marketing 87

Target Marketing Accommodation Market Marketing 87

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.

Business 52

Business Revenue Hotels Occupancy 52

Little Hotelier

AUGUST 29, 2023

Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. It usually involves using various channels such as your website, listings on booking sites, and social media to gain the attention of travellers.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

Hotelogix

SEPTEMBER 6, 2024

You have the opportunity to personally meet your target market. Picture how invaluable and priceless the information you can gain from them to aid in your upcoming marketing campaigns. It aids in drawing in corporate travelers, travel agencies, and event coordinators as potential hotel visitors.  Why Attend?

Events 52

Events Hotels Business Travel 52

SiteMinder

MARCH 25, 2024

Despegar is an online travel company based in Latin America. It operates a platform that allows users, primarily speakers of Spanish and Portuguese, to search, book, and manage flights, hotels, and other travel-related services. Listing your hotel here puts you in front of a vast audience eager for travel experiences.

OTA 52

OTA Hotels Travel Services 52

Hotelogix

SEPTEMBER 12, 2024

These platforms provide travelers with insights into the services, amenities, and experiences hotels offer, making them pivotal in the decision-making process for accommodations.  Hotel review websites are online platforms where guests can post reviews and share their experiences about their stays at various accommodations.

Hotels 52

Hotels Services Management Travel 52

Cloudbeds

MARCH 23, 2023

These days, more consumers are going online to make purchases, and travel is no exception. For travelers, there’s a lot riding on vacations, including money, well-being, and precious leisure time. Travelers, therefore, tend to be extra careful when planning trips, visiting multiple travel sites, and comparing pricing and options.

OTA 98

OTA Digital Marketing Market Marketing 98

SiteMinder

AUGUST 28, 2022

It’s well established by now that OTAs (online travel agencies) are crucial for your hotel’s booking success, both as a marketing and distribution channel, particularly as online travel bookings continue to grow. This blog will look at some key insights that help you choose the right OTAs for your accommodation business.

OTA 52

OTA Travel Accommodation Market 52

Hotelogix

DECEMBER 7, 2023

The advent of Online Travel Agencies (OTAs) has revolutionized the hospitality sector. To be very precise, it has shaped the way guests book their accommodations at hotels. It allows travellers to compare rates and services of multiple properties. This gives them a better idea of what fits their requirement and budget best.

OTA 107

OTA Overbooking ROI Hotels 107

SiteMinder

MAY 21, 2023

With a selection of 80 rooms, encompassing suites, pool villas, and infinity pools, this exceptional property provides guests with exclusive and nature-inspired accommodations. Although the target market has since changed, what remains constant is the hotel’s standards and work ethic.

Resorts 98

Resorts Overbooking Yield Management OTA 98

Little Hotelier

OCTOBER 11, 2023

A hotel blog is a dedicated section of your website where your hotel can publish articles designed to inform and/or entertain your target audience. By writing about your hotel, your area and general travel topics, you can sell your property and destination to the world. Hotel blogs represent a golden opportunity to attract more guests.

Hotels 52

Hotels Travel Motels Accommodation 52

Cloudbeds

MARCH 20, 2023

One of the key reasons travelers are drawn to smaller, independent lodging properties is they provide personalized, intimate experiences. Transient These guests are individuals traveling for business or leisure. Group These guests travel with a group that has reserved a block of rooms in advance at a special group rate.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

Lure Agency

MARCH 24, 2023

It consists of remote employees or executives from one or more companies who devote time to discuss their business strategies, work on projects, or brainstorm ideas for future growth — all without traveling for an extended period. Relationship Marketing Fills a Better Funnel Why should hotel salespeople care?

Hiring 116

Hiring Ancillary Revenue Hotels Business 116

STAAH

JUNE 6, 2023

A hotel booking engine is a crucial tool for hotels and accommodation providers in today’s time. If you are a smart hotelier or any type of accommodation provider, you would not want to miss the chance of converting your website visitors from an OTA (or any other source) and bag the commission-free direct bookings.

Cancellation 74

Cancellation OTA Global Distribution System Revenue 74

Little Hotelier

OCTOBER 23, 2023

Hotel social media marketing is the use of social media platforms to advertise your hotel brand and engage with potential and current guests. It can be an effective and cheap way to reach a large audience of potential travellers. Learn more Why is social media marketing in the hotel industry important?

Market 105

Market Marketing Hotels Travel 105

SiteMinder

OCTOBER 10, 2022

This is the most common classification of accommodation worldwide. That being said, they all follow a similar system, with one star being the most basic type of accommodation and five star being on the luxury end of the scale. Guests have extremely high expectations when it comes to luxury accommodation. Table of contents.

Services 72

Services Hotels Accommodation Motels 72

MediaBoom

AUGUST 6, 2024

It involves pinpointing the specific type of traveler your hotel aims to attract. This could be a business traveler, a leisure tourist, a family, or a specific demographic like millennials or luxury seekers. What are their pain points when traveling? What amenities are they looking for? Each of these transmits a signal.

Branding 90

Branding Hotels Services Market 90

MediaBoom

MARCH 15, 2024

An Hotel SEO Strategy encompasses a tailored approach to search engine optimization specifically designed to enhance the online visibility and ranking of hotels and accommodation providers in search engine results pages (SERPs). Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market.

Hotels 90

Hotels Accommodation Target Marketing Business 90

Little Hotelier

JULY 5, 2023

An Airbnb is a small accommodation business that is rented out to travellers on a short-term basis. Airbnb properties are listed for rent on the Airbnb platform , where travellers of all types from around the globe can browse and book a stay. This will allow your ideal guests to imagine themselves staying in your accommodation.

Accommodation 52

Accommodation Motels Business Occupancy 52

Boutique Hotel News

NOVEMBER 15, 2022

Together with the staffing crisis that the industry is grappling with, one theme has dominated discussions over the last few months – what are hotels doing to service the post-Covid traveller? Before we unpack travellers’ new behaviours, we need to take one step back and ask the most basic of questions – who is your guest? .

Market Share 52

Market Share Market Marketing Consumer 52

STAAH

FEBRUARY 21, 2023

Here are some things to consider when building your distribution strategy: 1) Understand your target market. What are the demographics, their reason to travel (business or leisure), how they book accommodation and for how long, length of stays, etc? 2) Data sources.

Hotels 73

Hotels Target Marketing Management Revenue Management 73

STAAH

JULY 16, 2024

When it comes to winning over travelers, it’s all about making your mark. This blog explores how accommodation providers can transform reviews into revenue by utilizing social media to drive direct bookings. Ensure the influencer’s audience aligns with your target market for maximum impact.

Revenue 88

Revenue Target Marketing Email Marketing Events 88

SiteMinder

JANUARY 8, 2024

There are always new strategies, traveller preferences, or industry technologies emerging to keep track of. Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads.

Operations 59

Operations Management OTA Hotels 59

eZee Absolute

JANUARY 9, 2023

If you have been thinking of targeting this group of travelers, then here are some of the benefits you would love to learn about: 1. Usually, many digital nomads are successful professionals who have chosen to embrace the nomadic lifestyle and work remotely, allowing them to earn a good income while traveling.

OTA 52

OTA Hotels Accommodation Travel 52

MediaBoom

AUGUST 23, 2024

With countless options at their fingertips, discerning travelers expect nothing short of exceptional experiences. To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies.

Resorts 84

Resorts Market Marketing Marketing Strategy 84

Little Hotelier

JUNE 26, 2023

It will also discuss factors like budget , target markets, and brand vision. How are travellers behaving ? What global issues or movements are impacting accommodation providers? What types of guests do you want to target and hope to win bookings from? What does the technology landscape look like?

Business 52

Business Target Marketing Consumer Accommodation 52

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52