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Boost hotel profitability in 2025 by tapping into ancillaryrevenue streams. From F&B and wellness to unique experiences and retail, discover four key strategies to maximise earnings beyond room sales. For hotel operators seeking to boost profitability, ancillaryrevenue is a key focus in 2025.
In today's tech-driven world, guest expectations are at an all-time high, and forward-thinking hotel brands are tapping into digital retail strategies to not only meet but exceed these demands.
With market dynamics constantly evolving, hotels must explore and innovate beyond traditional revenue streams. One highly effective strategy is to look beyond rooms to drive ancillaryrevenue. Diversify Revenue Streams: Relying solely on room revenue can be risky.
Co-founder Suzanne Mahoney explains: “Opportunities to experience physical products are shrinking as shopping moves online – but the hospitality industry offers huge potential for brands to tell their stories and reach their consumers… It’s the ultimate ‘try before you buy’ model”. percentage points.
While revenue management is more focused on a hotel’s pricing and availability to maximize revenue, revenue optimization takes a broader approach to include a full range of revenue sources that includes food and beverage, spa services, events, classes, and other ancillaryrevenues.
This versatility enhances the perceived value of the loyalty program and encourages members to engage with a brand across various touchpoints. Consumers’ attitudes towards brands have changed, and they expect the companies they transact with to take the time to understand their needs.
Positive Word-of-Mouth: Happy, loyal guests become your most effective brand ambassadors, spreading the word about your hotel. Another example is a resort in Bali that actively encourages guests to share their experiences on social media by creating a branded hashtag and featuring user-generated content on their own channels.
Positive Word-of-Mouth: Happy, loyal guests become your most effective brand ambassadors, spreading the word about your hotel. Another example is a resort in Bali that actively encourages guests to share their experiences on social media by creating a branded hashtag and featuring user-generated content on their own channels.
Positive Word-of-Mouth: Happy, loyal guests become your most effective brand ambassadors, spreading the word about your hotel. Another example is a resort in Bali that actively encourages guests to share their experiences on social media by creating a branded hashtag and featuring user-generated content on their own channels.
Here are some key points to cover in your business description: Hotel name and brand: Establish your hotel’s identity and branding. Revenue and pricing Now we’re onto the good bit! Business description Name & brand : Pawsitively Pampered, emphasising luxury, care, and personalization.
“Hoteliers today are seeing a direct impact of revenue management systems on optimizing price and increasing Net Operating Income and the total incremental value created for hotel assets,” shared Mike Chuma, VP of Marketing, Engagement & Enablement at IDeaS. A need to focus on profitability Driving top-line revenue isn’t enough.
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