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Collaboration with other departments The Future: Total Revenue Management What is Revenue Management? For example, highlight amenities (bar, restaurant, spa, pool), and leverage packages (romantic, weekend, spa offer), to both expose why bookers should stay at your hotel, and generate ancillaryrevenue by promoting those offerings.
It’s not just about rooms There are also ancillaryrevenue components for you to consider. A very large group may come with meeting space rental revenue, which is 100% pure profit. The group may require breakfast, lunch, and dinner, and maybe a gala dinner event to close. Then you have F&B.
Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, targetmarket, and overall vision. Key goals: State your main objectives, such as increasing occupancy rates, boosting revenue, or expanding your hotel chain.
Collaboration with other departments The Future: Total Revenue Management What is Revenue Management? For example, highlight amenities (bar, restaurant, spa, pool), and leverage packages (romantic, weekend, spa offer), to both expose why bookers should stay at your hotel, and generate ancillaryrevenue by promoting those offerings.
With the decline of corporate travel, an increase in demand for staycations, some markets still closed to travel, and a volatile economic climate, your customer segments will likely have shifted, and in some cases disappeared, over the last 24 months. Where are your targetmarkets researching and booking their travel?
With the right approach, hotels can get their fair share of direct revenue and own valuable guest data that provides insights to take their strategy to the next level. This in turn can be used to create targetedmarketing campaigns that resonate with their audience and drive high-value bookings.
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