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By combining information from different sources, revenue managers can visualize the entire customer journey, customizing pricing and promotions for different channels and groups. AncillaryRevenue Management Pricing In addition to room revenue, ancillaryrevenue streams play a crucial role in boosting overall profitability.
A decision intelligence model powered by causal AI might reveal, for example, that during high season, offering a last-minute discount on unusually hot days (either through reduced rates or free amenities) attracts more local bookings, filling additional rooms and driving higher ancillaryrevenue.
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