Travelboom Marketing

NOVEMBER 7, 2023

Rather, you need to ensure your efforts here are driving meaningful engagement , traffic, (and revenue). OTAs: At TravelBoom we like to think of the OTAs as a new business tool, not a set-and-forget way to fill empty rooms. Are you successfully converting your OTA bookings to direct guests?

Hotel Marketing 96

Hotel Marketing Market Marketing OTA 96

Up Hotel

DECEMBER 9, 2024

The next article will look into top ways to allocate your marketing budget in 2025. The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick. Please dont misunderstand, I do genuinely feel that OTAs have a part to play in the marketing mix.

ROI 40

ROI OTA Hotels Cost Per Click 40

SiteMinder

NOVEMBER 22, 2023

Making sure your OTA profile is optimised and managing your online reviews are two vital tasks you need to perform. While OTAs may take the lion’s share of website traffic, family and friends exert an equal amount of influence on traveller decision-making. Another factor, which is just as important, is your presence on OTAs.

Hotels 100

Hotels Travel OTA Revenue 100

Xotels

JULY 26, 2024

Direct Bookings: Loyalty programs encourage guests to book directly with you, saving you those hefty commissions paid to OTAs. Valuable Data: You gain valuable insights into your guests’ preferences, allowing you to tailor your services and marketing efforts. So, make it a priority and watch your bookings soar!

Yield Management 59

Yield Management Upsell Hotels Ancillary Revenue 59

Xotels

JULY 26, 2024

Direct Bookings: Loyalty programs encourage guests to book directly with you, saving you those hefty commissions paid to OTAs. Valuable Data: You gain valuable insights into your guests’ preferences, allowing you to tailor your services and marketing efforts. So, make it a priority and watch your bookings soar!

Yield Management 52

Yield Management Upsell Revenue Hotels 52

SiteMinder

AUGUST 1, 2024

Target audience: Who are you trying to reach with your marketing efforts? Marketing channels: Which channels will you use to reach your target audience? online advertising, social media, email marketing, partnerships, events) Marketing messages: What key messages will you communicate to your target audience?

Business 52

Business Revenue Hotels Occupancy 52