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While revenue management is more focused on a hotel’s pricing and availability to maximize revenue, revenue optimization takes a broader approach to include a full range of revenue sources that includes food and beverage, spa services, events, classes, and other ancillaryrevenues.
online advertising, social media, email marketing, partnerships, events) Marketing messages: What key messages will you communicate to your target audience? Offline marketing: How you will explore traditional marketing channels, such as brochures, partnerships with local businesses, and events.
Revenue Strategies & Tactics Market Segmentation Hotel Pricing Strategies Forecasting & Budgeting Properly How to Distribute Effectively? Revenue management strategies typically include decisions based on historical booking data, competitor pricing, seasonal trends, local events, and customer behaviour.
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