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Boost hotel profitability in 2025 by tapping into ancillaryrevenue streams. For hotel operators seeking to boost profitability, ancillaryrevenue is a key focus in 2025. Here are four key ways you can generate more ancillaryrevenue in your hotel.
For example, Cloudbeds Intelligence analyzes billions of future-looking data points, including competitor rates, events, holidays, and search information, combined with a property’s own data to understand how every combination impacts profit. DI can also be more proactive and suggest upsells tailored to guest profiles and booking patterns.
Well, here’s a trick called “ancillaryrevenue.” To put it in simple words, ancillaryrevenue or additional revenue is like a bonus income that hotels can earn from things besides just renting rooms. That’s exactly what ancillaryrevenue is all about.
What is ancillaryrevenue? Ancillaryrevenue is when you earn income from additional services or products offered at your hotel. By offering these added touches, you’re not just boosting your revenue; you’re creating memorable experiences that make your hotel stand out. It’s a virtuous cycle.
What Are Revenue Management Tools? Revenue management tools are software and systems that help hotels optimize pricing, control cost , maximize occupancy, and increase profitability. Hotels can leverage CRM data to drive repeat bookings, upsell experiences, and build stronger guest relationships.
It may seem daunting but diversifying a hotel’s revenue is not too hard. Don’t lose sight of core ancillaryrevenue. For decades airlines have sold ancillary products such as better seats, extra bags, extra meals etc. can all become revenue earners. In this blog, we look at some ideas. for a cost.
There is no set formula to increase a hotel’s revenue, it can be achieved by creating a good promotion plan, tapping into sources of ancillaryrevenue , upselling and other marketing strategies. Optimise ancillaryrevenue. Dynamic pricing is a modern hotelier’s most effective strategy for revenue management.
While revenue management is more focused on a hotel’s pricing and availability to maximize revenue, revenue optimization takes a broader approach to include a full range of revenue sources that includes food and beverage, spa services, events, classes, and other ancillaryrevenues.
In a nutshell, yield management means adjusting your room rates in real-time based on demand , seasonality, events, and even the day of the week. What events drive demand in your area? This can entice guests to book at a higher rate while also increasing your overall revenue. What is Yield Management, Really?
Optimizing ancillaryrevenue streams: To diversify your revenue sources, consider enhancing offerings in food and beverage, spa services, and event hosting. Utilizing guest data to personalize offers can lead to higher uptake of ancillary services. Read Also: What is Dynamic Pricing in Hotels?
So let’s look at some of the best ways you can make the above strategies work… 15 best ways to increase hotel revenue 1. Use your front desk or other designated areas to take advantage of point-of-sale opportunities such as car rental or tickets to events and tours. If it’s out of sight, it’s out of mind!
Collaboration with other departments The Future: Total Revenue Management What is Revenue Management? For example, highlight amenities (bar, restaurant, spa, pool), and leverage packages (romantic, weekend, spa offer), to both expose why bookers should stay at your hotel, and generate ancillaryrevenue by promoting those offerings.
Aimbridge Hospitality unveiled the Aimbridge Accelerates report , with a look back at successes for the company from 2022 and a look at what’s to come in 2023, at an event during the 2023 Americas Lodging Investment Summit (ALIS), held Jan. 23-25 at the JW Marriott Los Angeles L.A.
In a nutshell, yield management means adjusting your room rates in real-time based on demand , seasonality, events, and even the day of the week. What events drive demand in your area? This can entice guests to book at a higher rate while also increasing your overall revenue. What is Yield Management, Really?
In a nutshell, yield management means adjusting your room rates in real-time based on demand , seasonality, events, and even the day of the week. What events drive demand in your area? This can entice guests to book at a higher rate while also increasing your overall revenue. What is Yield Management, Really?
Additionally, the healthier your profit margin the better position you’ll be in if you ever want to sell your business or if unexpected events occur, such as the COVID-19 pandemic. Optimising room revenue requires a dynamic pricing strategy which takes into account real-time data, seasonality, competitors, guest trends, and more.
Seasonal Pattern Analysis: Resorts can capitalize on fluctuating demands driven by seasons, holidays, and local events, by adjusting pricing and operational strategies accordingly. Such services might include dining, spa services, on-site entertainment, or event fees.
You can use it as a casual marketing tool, letting guests learn more about your hotel, serving them exclusive offers, and even upselling other amenities during their stay. It’s another great way to generate ancillaryrevenue for your property. A hotel check-in app is more than just a tool to keep up appearances.
Revenue Strategies & Tactics Market Segmentation Hotel Pricing Strategies Forecasting & Budgeting Properly How to Distribute Effectively? Revenue management strategies typically include decisions based on historical booking data, competitor pricing, seasonal trends, local events, and customer behaviour.
Here are a few examples: Better loyalty programs: by tracking guest activity and preferences, hotels can offer personalised rewards such as discounts, free room upgrades, or access to exclusive events. Upselling and cross-selling: track guest preferences and booking history, allowing hotels to offer personalised upsell and cross-sell offers.
Revenue management Revenue management is a huge umbrella concept that deserves its own full guide but there’s a few key areas where you can boost revenue and profit: Optimise pricing: Make sure you are selling your rooms at the maximum value possible at all times.
Collaboration with other departments The Future: Total Revenue Management What is Revenue Management? For example, highlight amenities (bar, restaurant, spa, pool), and leverage packages (romantic, weekend, spa offer), to both expose why bookers should stay at your hotel, and generate ancillaryrevenue by promoting those offerings.
“Our all-in-one suite of solutions is perfect for hoteliers who are looking for ways to drive more direct bookings and boost revenue, and with these new features and functionalities, we can now offer even more ROI for our clients.”
Here’s the scoop: Dynamic pricing strategies : AI-powered systems adjust rates in real-time based on demand, events, and competitor pricing, maximizing revenue per available room (RevPAR). Smart tech isn’t just about impressing guests – it’s a powerful tool for boosting your bottom line.
Plan your emails around engaging content, such as events, travel tips, or exclusive insightsnot just promotions. Upselling Emails: Post-booking offers, including room upgrades, breakfast packages, or all-inclusive deals, are an excellent way to boost ancillaryrevenue.
In 2025, upselling continues to evolve as a critical strategy for hoteliers looking to enhance guest experiences and maximize revenue. Upselling today is about anticipating travelers evolving needs, using technology to tailor experiences, and offering genuine value that enriches their stay. The key is flexibility.
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