Ancillary Revenue Market Research Target Marketing 
Xotels
APRIL 3, 2024
Collaboration with other departments The Future: Total Revenue Management What is Revenue Management? Understand your Hotel´s Market The success of your revenue management strategy depends on how well you understand your market. Your revenue strategy should cover special (contracted) rates.
Boutique Hotel News
NOVEMBER 15, 2022
How have you adapted your sales and marketing strategy to attract these new segments? . Where are your target markets researching and booking their travel? Day-use services and memberships provide additional ancillary revenue streams especially important given the decline in business travel.
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