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Boost hotel profitability in 2025 by tapping into ancillaryrevenue streams. For hotel operators seeking to boost profitability, ancillaryrevenue is a key focus in 2025. Here are four key ways you can generate more ancillaryrevenue in your hotel.
For years, the gold standard guiding business strategies for hotels has relied heavily on historical data, analyzed a few times a year (at best), making it difficult to swiftly respond to changing market conditions. For hotels, this includes making dynamic rate suggestions and identifying segments and offers for marketing campaigns.
Well, here’s a trick called “ancillaryrevenue.” To put it in simple words, ancillaryrevenue or additional revenue is like a bonus income that hotels can earn from things besides just renting rooms. That’s exactly what ancillaryrevenue is all about.
What is ancillaryrevenue? Ancillaryrevenue is when you earn income from additional services or products offered at your hotel. By offering these added touches, you’re not just boosting your revenue; you’re creating memorable experiences that make your hotel stand out. It’s a virtuous cycle.
By combining information from different sources, revenue managers can visualize the entire customer journey, customizing pricing and promotions for different channels and groups. AncillaryRevenue Management Pricing In addition to room revenue, ancillaryrevenue streams play a crucial role in boosting overall profitability.
Instead of relying on guesswork, revenue tools analyze: Market demand How many people are looking for rooms in your area? Customer Relationship Management (CRM) System A CRM organizes guest data so that you can personalize their experience and market to them with the right offers at the right time.
Staying competitive with innovative merchandising strategies The best CRSs on the market are as efficient as today’s leading e-commerce giants – providing a fast, seamless shop and book experience that consumers love.
The data covers key hotel performance indicators such as occupancy, RevPAR, booking lead time, length of stay, international and domestic travel, direct and OTA bookings, as well as upsell performance to forecast trends shaping the hotel industry in 2023. Memorable experiences outweigh rising inflation. Domestic tourism is still going strong.
Hotels with multiple streams of income were far more flexible and were able to respond quickly to a drastically changing market. It may seem daunting but diversifying a hotel’s revenue is not too hard. Don’t lose sight of core ancillaryrevenue. can all become revenue earners. In this blog, we look at some ideas.
There is no set formula to increase a hotel’s revenue, it can be achieved by creating a good promotion plan, tapping into sources of ancillaryrevenue , upselling and other marketing strategies. Optimise ancillaryrevenue. Here are 10 strategies: 1. Switch to dynamic pricing.
A question on every hotelier's mind: how to generate more revenue in a hotel. While there's no tried and tested solution, it can be achieved by creating a good promotion plan, tapping into sources of ancillaryrevenue, upselling, and other marketing strategies.
While revenue management is more focused on a hotel’s pricing and availability to maximize revenue, revenue optimization takes a broader approach to include a full range of revenue sources that includes food and beverage, spa services, events, classes, and other ancillaryrevenues.
In short, revenue management is a disciplined approach that aims to increase the revenue success of your business. This is done by thoroughly understanding your property, its customers, and the market. Understand your Hotel´s Market The success of your revenue management strategy depends on how well you understand your market.
Moving from merely managing hotel revenue to maximizing profit is a critical transformation that ensures your property's long-term success. This shift requires a comprehensive approach integrating cost control, strategic marketing, and top-notch guest services. Run targeted marketing campaigns to attract high-value guests.
Segment Your Market: Not all guests are created equal. Segment your market and tailor your pricing to each segment. A dynamic pricing strategy allows you to react to market fluctuations in real-time , ensuring you’re always maximizing revenue. Think of it like offering a first-class upgrade on an airline.
Segment Your Market: Not all guests are created equal. Segment your market and tailor your pricing to each segment. A dynamic pricing strategy allows you to react to market fluctuations in real-time , ensuring you’re always maximizing revenue. Think of it like offering a first-class upgrade on an airline.
Segment Your Market: Not all guests are created equal. Segment your market and tailor your pricing to each segment. A dynamic pricing strategy allows you to react to market fluctuations in real-time , ensuring you’re always maximizing revenue. Think of it like offering a first-class upgrade on an airline.
GuestJoy will further expand SiteMinder’s robust hotel commerce offering, allowing hoteliers to automate and digitise their guest communication, drive upsellrevenues, and strengthen direct guest acquisition. GuestJoy has been a SiteMinder partner since 2017, with customers across the UK and Europe.
Hotel profit margin is defined by the percentage of a hotel’s revenue remaining after subtracting all business expenses, including staff costs, maintenance, and marketing. With the revenue of the hotel market projected to have reached US$426.40bn by this year worldwide, it’s important to know how you can maximise your share.
So let’s look at some of the best ways you can make the above strategies work… 15 best ways to increase hotel revenue 1. Target the right market If you know that your property is more popular with older travellers, or couples, or families, make it a focal point on your website and in the various ways you market your hotel.
The new structure of this group, formalized in January 2023, aligns with the six operating divisions and enables best-in-class understanding of markets, brands, brokers, owners and performance. In 2023, Aimbridge is planning: Implementation of its global growth plan, led by a reimagined and restructured business development group.
Travel marketing platform Sojern has acquired VenueLytics , an integrated guest experience platform serving independent hotels, resorts, chains and casinos. Sojern will incorporate VenueLytics’ capabilities as an extension of the Sojern Travel Marketing Platform.
The science of resort revenue management transforms various factors, such as booking patterns, guest behaviour, market trends, and competitor analysis, into tangible insights that drive financial performance. Why is Revenue Management Imperative for Resorts?
What Does the Process of Revenue Management Look Like? Revenue Strategies & Tactics Market Segmentation Hotel Pricing Strategies Forecasting & Budgeting Properly How to Distribute Effectively? Prompt Reactions: Respond swiftly to market fluctuations, demand shifts, and competitor actions.
With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, building and executing an effective hotel marketing strategy can seem intimidating. Content marketing.
You can use it as a casual marketing tool, letting guests learn more about your hotel, serving them exclusive offers, and even upselling other amenities during their stay. It’s another great way to generate ancillaryrevenue for your property. A hotel check-in app is more than just a tool to keep up appearances.
Alternatively, less expensive room rates can be redeemed through more aggressive upselling. Revenue Maximization: With any direct booking, a hotel will have the potential to drive both primary and ancillaryrevenue during and after the booking. A hotel loyalty program would amplify these opportunities to upsell.
Cost control challenges can vary from hotel to hotel, depending on the market segment, location, and star classification, but most hotels face similar issues. Marketing By choosing the right marketing tools, such as a robust CRM system, hotels can capture and store guest data from all distribution channels.
In short, revenue management is a disciplined approach that aims to increase the revenue success of your business. This is done by thoroughly understanding your property, its customers, and the market. Understand your Hotels Market The success of your revenue management strategy depends on how well you understand your market.
CPOR can be influenced by a number of factors and can often be a representation of how effective your revenue management and marketing strategies are. Boost revenue per guest: Offer enticing upsell and package offers to convince each individual guest to spend a little more. What are variable costs per occupied room?
When it comes to successful revenue management strategy , it’s not just about tracking your own internal metrics such as RevPAR. At your hotel you also need to perform regular competitive analysis to see where you stand in the local market and how you can gain an advantage, or at least maximise your potential revenue and profit.
Increase room ADR, sell more hotel rooms direct, increase you market share, reduce channel spend on OTAsfamiliar? The next article will look into top ways to allocate your marketing budget in 2025. Please dont misunderstand, I do genuinely feel that OTAs have a part to play in the marketing mix.
Here’s the scoop: Dynamic pricing strategies : AI-powered systems adjust rates in real-time based on demand, events, and competitor pricing, maximizing revenue per available room (RevPAR). Upselling on steroids : Intelligent systems identify opportunities to offer personalized upgrades and services, increasing average guest spend.
“When I developed HotelIQ Decision Cloud, it was very important to me to make data more accessible to the entire commercial team by breaking down the walls that traditionally exist within a hotel’s sales, marketing and revenue management departments,” said Apo Demirtas, founder/CEO, HotelIQ.
Although hotels can 一 and should 一 diversify their income streams and realize the potential of ancillaryrevenue, distribution remains the cornerstone of hotel profitability and success. The reasons for this are partially technological and partially market-oriented.
In this article, we interview Pablo Torres, a hospitality management expert specializing in revenue optimization and guest experience. With over 20 years in the industry, Pablo develops innovative strategies that drive ancillaryrevenue and operational efficiency.
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