Fuel Travel

MARCH 28, 2023

A digital key with mobile app integration allows guests to avoid searching on the web (and avoid being swayed by online competitors and OTAs) and book directly on the app. Digital keys can also be used to promote ancillary revenue sources, such as room upgrades, restaurant reservations, tee time bookings, and spa treatments.

Ancillary Revenue 79

Ancillary Revenue ROI Revenue Hotels 79

Cloudbeds

NOVEMBER 15, 2024

Decision intelligence unifies the full range of pricing decision-making through both OTAs and direct bookings. During slower seasons, rather than applying heavy discounts, DI might show that bundling a slightly discounted room rate with a complimentary spa or dining voucher is more appealing and generates more revenue.

Upsell 99

Upsell Occupancy Revenue Management Revenue 99

StayNTouch

NOVEMBER 16, 2022

This can include a hotel’s website, its social media platforms, phone or email reservations, metasearch engines, or OTAs. Although hotels can 一 and should 一 diversify their income streams and realize the potential of ancillary revenue, distribution remains the cornerstone of hotel profitability and success.

OTA 52

OTA Hotels Revenue Overbooking 52

Hotelogix

AUGUST 6, 2024

Optimizing ancillary revenue streams: To diversify your revenue sources, consider enhancing offerings in food and beverage, spa services, and event hosting. Sell via multiple OTAs and focus on selling via your hotel's website and social media pages for incremental direct bookings.

Revenue 52

Revenue Management Upsell Target Marketing 52

Catala Consulting

JULY 30, 2023

Overbooking: Though counterintuitive, it helps mitigate revenue loss due to last-minute cancellations or no-shows. Channel Management: Ensures profitable utilization of distribution channels, such as online travel agencies (OTAs), direct bookings, and travel agents.

Revenue Management 52

Revenue Management Revenue Resorts Management 52

Up Hotel

DECEMBER 9, 2024

The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick. Please dont misunderstand, I do genuinely feel that OTAs have a part to play in the marketing mix. However, if you are able to sell rooms for the hotel direct for less than that OTA commission of 20% then why not?

ROI 40

ROI OTA Hotels Cost Per Click 40

Xotels

JULY 26, 2024

Direct Bookings: Loyalty programs encourage guests to book directly with you, saving you those hefty commissions paid to OTAs. Beyond the Room: Ancillary Revenue Stream Last but not least, let’s dive into a side of hotel revenue that often gets overlooked but can be a serious game-changer for your bottom line: ancillary revenue streams.

Yield Management 59

Yield Management Upsell Hotels Ancillary Revenue 59

SiteMinder

NOVEMBER 22, 2023

Making sure your OTA profile is optimised and managing your online reviews are two vital tasks you need to perform. While OTAs may take the lion’s share of website traffic, family and friends exert an equal amount of influence on traveller decision-making. Another factor, which is just as important, is your presence on OTAs.

Hotels 100

Hotels Travel OTA Revenue 100

Xotels

JULY 26, 2024

Direct Bookings: Loyalty programs encourage guests to book directly with you, saving you those hefty commissions paid to OTAs. Beyond the Room: Ancillary Revenue Stream Last but not least, let’s dive into a side of hotel revenue that often gets overlooked but can be a serious game-changer for your bottom line: ancillary revenue streams.

Yield Management 52

Yield Management Upsell Revenue Hotels 52

Xotels

APRIL 3, 2024

Revenue Strategies & Tactics Market Segmentation Hotel Pricing Strategies Forecasting & Budgeting Properly How to Distribute Effectively? The Hotel’s Own Website (and Booking Engine) Online Travel Agencies (OTAs): Booking.com, Expedia, Airbnb, etc. Protect YOUR Brand!

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

Travelboom Marketing

SEPTEMBER 1, 2023

It’s clear that OTAs, as well as major hotel brands are putting significant resources behind creating the best hotel rewards program possible. Revenue Maximization: With any direct booking, a hotel will have the potential to drive both primary and ancillary revenue during and after the booking.

Hotels 52

Hotels Upsell Ancillary Revenue Travel 52

SiteMinder

AUGUST 18, 2022

You can then try to generate extra revenue from upsells, extras, and other ancillary revenue. Another online space to look at is what OTA channels they are using, or what keywords they are targeting on Google. Tips on creating the perfect hotel competition report.

Hotels 52

Hotels Revenue Ancillary Revenue OTA 52

Amadeus Hospitality

OCTOBER 19, 2023

This includes a 65% growth in brand.com bookings and revenue YoY, paired with a 16% drop in OTA reliance. The new buyers trusted that Amadeus’ full suite of reservations solutions would be able to cover every facet of acquiring new business, both from existing and prospective guests. All data provided is from iHotelier Analytics.

Resorts 59

Resorts Branding Ancillary Revenue Revenue 59

Hotel Business

JULY 13, 2023

Room upgrade functionality: You are losing out on valuable ancillary revenue opportunities if you are not offering a room upgrade option in your booking engine, which prompts customers who are completing the check-out process to upgrade for a small fee to a nicer room or one with a better view.

Revenue 52

Revenue Ancillary Revenue Management OTA 52

Xotels

SEPTEMBER 22, 2022

In August 2022, the Expedia Group released a new algorithm update that affects how properties appear in the OTA’s search results. ” The fact that one of the world’s leading OTAs concentrates so much on the guest experience proves this aspect’s importance. Set the right objectives to succeed. Hyper-target.

Hotel Marketing 40

Hotel Marketing Market Marketing OTA 40

Boutique Hotel News

DECEMBER 20, 2022

A recent Knight Frank report supports this idea, revealing that ancillary revenues have increased in 2022 with the contribution to total revenue rising by 1.5 As a result, hotels will maximise partnerships with retailers and become more multifaceted in their approach,” he says. percentage points.

Travel 124

Travel Hotels Branding Consumer 124

SiteMinder

AUGUST 1, 2024

Sales channels: How you will determine your distribution strategy , whether it’s direct bookings, online travel agents (OTAs), or a combination of both. Pricing strategy: How you will set competitive room rates and consider implementing revenue management strategies to maximise occupancy and revenue.

Business 52

Business Revenue Hotels Occupancy 52