This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
With market dynamics constantly evolving, hotels must explore and innovate beyond traditional revenue streams. One highly effective strategy is to look beyond rooms to drive ancillaryrevenue. Diversify Revenue Streams: Relying solely on room revenue can be risky.
Daniel says, “You have some nice ancillaryrevenue opportunities, especially if you’re a property with a lot of programming. Additionally, they should get to know their targetmarket and create packages that appeal to them. That way, you’ll know how to tailor the space to best fit their needs.
Collaboration with other departments The Future: Total Revenue Management What is Revenue Management? For example, highlight amenities (bar, restaurant, spa, pool), and leverage packages (romantic, weekend, spa offer), to both expose why bookers should stay at your hotel, and generate ancillaryrevenue by promoting those offerings.
Optimizing ancillaryrevenue streams: To diversify your revenue sources, consider enhancing offerings in food and beverage, spa services, and event hosting. Strategic marketing and distribution: Optimize your presence across all distribution/sales channels. Run targetedmarketing campaigns to attract high-value guests.
It’s not just about rooms There are also ancillaryrevenue components for you to consider. A very large group may come with meeting space rental revenue, which is 100% pure profit. Balancing group and transient requires confident revenue management, targetedmarketing, and managing risk.
Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, targetmarket, and overall vision. Key goals: State your main objectives, such as increasing occupancy rates, boosting revenue, or expanding your hotel chain.
How have you adapted your sales and marketing strategy to attract these new segments? . Where are your targetmarkets researching and booking their travel? Day-use services and memberships provide additional ancillaryrevenue streams especially important given the decline in business travel.
Collaboration with other departments The Future: Total Revenue Management What is Revenue Management? For example, highlight amenities (bar, restaurant, spa, pool), and leverage packages (romantic, weekend, spa offer), to both expose why bookers should stay at your hotel, and generate ancillaryrevenue by promoting those offerings.
With the right approach, hotels can get their fair share of direct revenue and own valuable guest data that provides insights to take their strategy to the next level. This in turn can be used to create targetedmarketing campaigns that resonate with their audience and drive high-value bookings.
We organize all of the trending information in your field so you don't have to. Join 19,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content