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That being said, there are a handful of KPIs for hotel generalmanager which help hoteliers meet the benchmarks set. These KPIs range from the daily operations to financial performance to sales and marketing and customer service. AverageDailyRate or ADR The AverageDailyRate or ADR is a popular KPI for hotel industry.
Over time, these roles matured and transformed, giving birth to the modern-day revenue or reservations managers. In the context of smaller establishments, such as boutique hotels or bed and breakfasts, it’s often the generalmanager who dons the hat of a revenue manager, juggling multiple responsibilities.
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Average Daily Rate 
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