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AverageDailyRate or ADR The AverageDailyRate or ADR is a popular KPI for hotel industry. The ADR is the averagerate at which each room at the hotel was sold on a given day. It is calculated by taking the Average room revenue and dividing it by the total number of rooms sold.
Revenue managers, leveraging artificial intelligence (AI) and machine learning (ML) combine external data like market demand and competitor activity with internal data like historical performance and future demand to guide dynamic pricing decisions, inventory controls, promotions, and demand forecasting. Revenue management KPIs.
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Average Daily Rate 
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