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London, UK: Hotels in cities across the UK are experiencing a significant boost in bookings and averagedailyrates (ADR) as Kylie Minogue’s 2025 Tension tour approaches, according to new data from SiteMinder, the world’s leading hotel distribution and revenue platform.
What is Yield Management? Yield management is a pricing and revenuemanagement strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. Revenuemanagement is the focal point for hotels in today’s climate.
As unpredictable as it can be at times (especially through the COVID-19 pandemic), forecasting is still an important part of running a hotel and being able to make strategic revenuemanagement decisions. What is hotel revenue forecasting? Your occupancy rate. Your averagedailyrate.
These metrics encompass a wide range of areas, from financial figures like revenue per available room (RevPAR) and averagedailyrate (ADR) to operational aspects such as occupancy rates and guest satisfaction scores. It can be calculated by multiplying your averagedailyrate by your occupancy rate.
As unpredictable as it can be at times, especially after the COVID-19 pandemic, forecasting is still an important part of running a hotel and being able to make strategic revenuemanagement decisions. Monitoring this rate regularly can guide your revenuemanagement decisions.
The report highlights the following insights: AverageDailyRate (ADR) & Occupancy Among independent properties, hotel rates increased slightly from 2019 to 2020 and continued to grow in 2021 and 2022. In North America, the average booking window exceeded 2019 levels by five days; in Europe, two days.
What is hotel revenue optimisation? As a small, independent hotelier you may have heard the terms hotel revenue optimisation and hotel revenuemanagement. So what is revenue optimisation? The best revenue optimisation solutions will offer up insightful data to help guide your efforts.
When done effectively, personalization can help hotels earn more bookings, higher averagedailyrates (ADR) , and better online reviews. It is a fundamental process of revenuemanagement, but also brings benefits to marketing, operations, and the guest experience. Boost revenue and profitability.
Hotel averagedailyrate (ADR) is projected to grow by 4.9% RevPar is also expected to grow, reaching an average of $93. Online sales in the hotel segment will generate 80% of total revenue in 3 years. Online travel agencies make up the top two revenue generating positions in 79% of major destinations.
This data can then be used to make changes to improve revenuemanagement, occupancy, guest experience, and operational efficiency. Guest loyalty can be measured using metrics like stay frequency, average guest spend, and customer lifetime value (CLV). Revenuemanagement KPIs.
There are many metrics that support revenue KPIs. Consider the following when actioning a revenuemanagement strategy: RevPAR – Revenue per available room gives you an idea of your ability to fill your rooms at an averagerate. How much are you spending to secure a booking?
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