Average Daily Rate Cancellation Cost Per Click 
SiteMinder
JULY 13, 2024
The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. While the average daily rate of the hotel will be lower, occupancy will remain steady and still work to maximise revenue.
Cloudbeds
AUGUST 8, 2024
Common marketing metrics include: Website traffic Conversion rates Cost-per-acquisition Cost-per-click Cost-per-impression Engagement rate Click-through rate Market & benchmarking data Market and benchmarking data provide insights into how well a hotel is performing in comparison to its competitors.
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