Occupancy vs ADR, the Never Ending Discussion in Revenue Management
Xotels
MAY 30, 2024
What drives more value to the business, ADR, average daily rate, or occupancy? Occupancy or ADR? So what is it, Occupancy or Average Room Rate (ARR)? It boils down to something like this: ‘But if we would do 5% lower occupancy, at a 5% higher ADR, would we not make more profit?’
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