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Learn more Yield management vs revenue management The goal of yield management is not merely to increase room rates or occupancy; rather, it’s to maximise your hotel’s revenue by forecasting your room supply and demand across a variety of key factors. This strategy aims to ensure maximum occupancy.
This strategy is crucial for enhancing both occupancyrates and the averagedailyrate (ADR), directly influencing the hotel’s financial performance. Table of contents Why does hotel rate management matter? Higher occupancyrates : Pricing rooms correctly plays a pivotal role in driving occupancy.
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