Average Daily Rate Closed To Arrival Revenue 
SiteMinder
JUNE 12, 2024
Yield management is a pricing and revenue management strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. Over time, these roles matured and transformed, giving birth to the modern-day revenue or reservations managers.
SiteMinder
DECEMBER 7, 2023
Hotel rate management is the process of strategically pricing rooms to attract guests while also maximising revenue. This strategy is crucial for enhancing both occupancy rates and the average daily rate (ADR), directly influencing the hotel’s financial performance. But why does it matter so much?
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