article thumbnail

EBITDAR explained: Driving financial health for hotels

Cloudbeds

Financial analysis When EBITDAR is combined with other metrics, such as ADR (average daily rate), occupancy rate, or RevPAR (revenue per available room) , it can help dig deeper into financial metrics. Improve marketing and distribution Optimize distribution channels to reduce sales commissions.

Revenue 40
article thumbnail

Advanced distribution strategies for hotels

Cloudbeds

Ensure your average daily rate (ADR) covers ad spend while leaving a profit margin but invest enough to capture user attention. For example, it will automatically create target segments for direct marketing campaigns and suggest what pricing and upsells to push out and at what time.

OTA 76