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Financial analysis When EBITDAR is combined with other metrics, such as ADR (averagedailyrate), occupancy rate, or RevPAR (revenue per available room) , it can help dig deeper into financial metrics. Improve marketing and distribution Optimize distribution channels to reduce sales commissions.
Direct channels allow travelers to make a reservation directly with the property through the hotel’s website, social media channels, walk-ins, phone, and email. Hotel management must balance direct and indirect channels to secure a steady stream of bookings whilst increasing revenue.
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Average Daily Rate 
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