Average Daily Rate Fair Share Market Share 
Cloudbeds
JULY 4, 2024
The average rate index (ARI) is a metric that allows hoteliers to evaluate the performance of their room rates relative to a group of competitors during a specific period. Another metric to look at is the fair market share, obtained by dividing the hotel’s available rooms by the competitors’ available rooms.
SiteMinder
OCTOBER 10, 2022
The company is the recognised leader in hotel industry benchmarking and provides market data including supply and demand and market share information on a global scale. For example, STR data reveals that the average occupancy rate across US hotels in August 2022 was 66.5%, and the average daily rate was US$151.49.
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