Cloudbeds

OCTOBER 9, 2024

Hotel forecasting is a critical component of successful hotel management, serving as the foundation for strategic decision-making and operational efficiency. For hotel managers and the industry as a whole, accurate forecasting is not just beneficial—it’s essential for maintaining competitiveness and profitability in a dynamic market.

Forecasting 59

Forecasting Hospitality Occupancy Revenue Management 59

Cloudbeds

JULY 4, 2024

The average rate index (ARI) is a metric that allows hoteliers to evaluate the performance of their room rates relative to a group of competitors during a specific period. Another metric to look at is the fair market share, obtained by dividing the hotel’s available rooms by the competitors’ available rooms.

Market Penetration 72

Market Penetration Management Market Share Occupancy 72

STAAH

JULY 8, 2024

Data-Driven Pricing Strategies Dynamic Pricing: Implement dynamic pricing strategies to adjust room rates based on demand, competitor rates, and market conditions. Use data analytics to forecast demand and set competitive prices that attract budget-conscious travelers without compromising revenue.

Digital Marketing 52

Digital Marketing Accommodation Market Marketing 52

SiteMinder

AUGUST 1, 2024

Rate shopping your hotel competitor rates gives you the opportunity to: Optimise pricing: Understanding competitor pricing helps you set competitive rates, maximising revenue without sacrificing occupancy. Identify pricing gaps: You’ll be able to spot chances to increase rates without losing market share.

Shopping 52

Shopping Revenue Average Daily Rate Revenue Management 52

SiteMinder

OCTOBER 10, 2022

The company is the recognised leader in hotel industry benchmarking and provides market data including supply and demand and market share information on a global scale. For example, STR data reveals that the average occupancy rate across US hotels in August 2022 was 66.5%, and the average daily rate was US$151.49.

Average Daily Rate 52

Average Daily Rate Occupancy Revenue Hotels 52

Cloudbeds

SEPTEMBER 18, 2024

Revenue managers, leveraging artificial intelligence (AI) and machine learning (ML) combine external data like market demand and competitor activity with internal data like historical performance and future demand to guide dynamic pricing decisions, inventory controls, promotions, and demand forecasting. Revenue management KPIs.

Operations 40

Operations Revenue Management Occupancy Revenue 40

Catala Consulting

AUGUST 30, 2022

A few metrics to include in your SWOT analysis include: Average daily rate Sales circle length Event Activity Web traffic percentage of direct bookings Percentage of occupancy Revenue per available room Customer feedback, comments on social media, online reviews, and feedback.

Hotels 52

Hotels Average Daily Rate Business Revenue 52