Cloudbeds

JANUARY 17, 2024

In 2023, the hospitality industry reached record-high ADRs as travelers from around the world got back out to explore, and lodging operators worked hard to keep up with demand (despite lingering staffing shortages). Here, we look at how the travel landscape is evolving and the latest trends to shape your marketing strategies this year.

Hotel Marketing 98

Hotel Marketing Market Marketing Hotels 98

Amadeus Hospitality

SEPTEMBER 6, 2023

Source: Amadeus Demand360 data as of August 18, 2023 Average daily rates remained higher than 2019 for the entirety of H1 2023, and guests paying higher costs now expect more from their stay. This is placing added pressure on hoteliers to meet, and where possible, exceed heightened guest expectations.

Average Daily Rate 52

Average Daily Rate Global Distribution System Hotels Online Marketing 52

SiteMinder

JULY 13, 2024

Without it, your business is essentially forfeiting the ability to boost bookings, revenue and profit, offer competitive rates and promotions, and forecast effectively. The fluctuating demand, strong competition, and ever-changing e-commerce landscape in hospitality necessitate constant attention and strategic adaptation.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Cloudbeds

OCTOBER 17, 2024

Ad retargeting tools also allow you to create ads with AI-generated content and set your own investment budget to streamline hotel marketing efforts. There are numerous strategies to explore: connect with local community groups, form partnerships with businesses, or join hospitality associations. Think again.

OTA 76

OTA Occupancy Hotels Revenue 76

eZee Absolute

JANUARY 9, 2023

Use social media marketing. Invest in the latest hospitality technologies. Have a higher average daily rate. Use social media marketing. So, how about flexing the beauty online? Invest in the latest hospitality technologies. Provide amenities that cater to their needs.

OTA 52

OTA Hotels Accommodation Travel 52