Average Daily Rate Market Penetration Market Share 
Cloudbeds
JULY 4, 2024
The average rate index (ARI) is a metric that allows hoteliers to evaluate the performance of their room rates relative to a group of competitors during a specific period. The other two indicators are MPI (market penetration index) and RGI (revenue generated index). How is ARI calculated?
Hotelogix
OCTOBER 14, 2023
Average Daily Rate or ADR The Average Daily Rate or ADR is a popular KPI for hotel industry. The ADR is the average rate at which each room at the hotel was sold on a given day. It is calculated by taking the Average room revenue and dividing it by the total number of rooms sold.
Hotelier Magazine
APRIL 4, 2024
Financial Benchmarks The hotel industry uses many financial benchmarks to measure success, including Average Daily Rate (ADR), RevPAR, occupancy and Market Penetration Index (MPI). But how do you measure this, and minimize the risks associated with any real-estate investment?
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