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The averagerate index (ARI) is a metric that allows hoteliers to evaluate the performance of their room rates relative to a group of competitors during a specific period. The other two indicators are MPI (marketpenetration index) and RGI (revenue generated index). How is ARI calculated?
Financial Benchmarks The hotel industry uses many financial benchmarks to measure success, including AverageDailyRate (ADR), RevPAR, occupancy and MarketPenetration Index (MPI). We do a comparison of all operating costs and staffing models of the potential property to similar assets we manage.
These metrics encompass a wide range of areas, from financial figures like revenue per available room (RevPAR) and averagedailyrate (ADR) to operational aspects such as occupancy rates and guest satisfaction scores. It can be calculated by multiplying your averagedailyrate by your occupancy rate.
Hoteliers across the world, in order to optimise their operations and enhance their profits, closely monitor their KPIs. These KPIs range from the dailyoperations to financial performance to sales and marketing and customer service. The ADR is the averagerate at which each room at the hotel was sold on a given day.
Run reports that detail data analysis and operational activities. Consider the following when actioning a revenue management strategy: RevPAR – Revenue per available room gives you an idea of your ability to fill your rooms at an averagerate. This is calculated by: your occupancy rate / market occupancy rate x 100.
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