Remove Average Daily Rate Remove Market Share Remove OTA
article thumbnail

Cloudbeds unveils 2025 State of Independent Lodging Report

Cloudbeds

Faced with persistent labor shortages, increased price sensitivity from travelers, and a rising market share for branded hotels which now represent 72% of all US hotels independent operators must sharpen their strategies to stay ahead. The findings reveal 2025 is set to be the year of optimizing performance for independent hoteliers.

article thumbnail

Cloudbeds unveils annual State of Independent Lodging Report

Hotel Speak

With demand relatively flat, hotels will need to focus efforts on growing market share and RevPAR. With travelers expected to be more price-sensitive this year, hoteliers may struggle to raise their average daily rates (ADR) and should explore new ways to hedge inflation. In 2023, OTAs generated 60.5%

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Hotel efficiency: Metrics and strategies for small properties

Little Hotelier

When you have lower operating costs, you can more comfortably offer more competitive rates, winning business and growing your market share. A few key hotel efficiency metrics that you should be tracking include: Average daily rate : ADR is the average revenue earned per occupied room per day.

article thumbnail

Cloudbeds unveils annual State of Independent Lodging Report

Cloudbeds

With demand relatively flat, hotels will need to focus efforts on growing market share and RevPAR. With travelers expected to be more price-sensitive this year, hoteliers may struggle to raise their average daily rates (ADR) and should explore new ways to hedge inflation. In 2023, OTAs generated 60.5%

article thumbnail

Hotel Market Segmentation Guide- Key to Your Hotel's Growth

Hotelogix

Now that your targeting strategy is in place, let's explore how to measure the success of your segmentation efforts.

article thumbnail

Navigating Online Bookings and Digital Marketing: A Guide for Accommodation Providers

STAAH

Leverage OTAs and Metasearch Engines Optimized Listings: Ensure your listings on Online Travel Agencies (OTAs) and metasearch engines are complete, accurate, and appealing. Use these insights to refine your strategies and adapt to changing market conditions. Tip: Optimise your Google My Business (GMB) listing.

article thumbnail

Hotel rate shopping: How to use rate shopper software

SiteMinder

Rate shopping your hotel competitor rates gives you the opportunity to: Optimise pricing: Understanding competitor pricing helps you set competitive rates, maximising revenue without sacrificing occupancy. Identify pricing gaps: You’ll be able to spot chances to increase rates without losing market share.