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Faced with persistent labor shortages, increased price sensitivity from travelers, and a rising marketshare for branded hotels which now represent 72% of all US hotels independent operators must sharpen their strategies to stay ahead. The findings reveal 2025 is set to be the year of optimizing performance for independent hoteliers.
With demand relatively flat, hotels will need to focus efforts on growing marketshare and RevPAR. With travelers expected to be more price-sensitive this year, hoteliers may struggle to raise their averagedailyrates (ADR) and should explore new ways to hedge inflation. In 2023, OTAs generated 60.5%
When you have lower operating costs, you can more comfortably offer more competitive rates, winning business and growing your marketshare. A few key hotel efficiency metrics that you should be tracking include: Averagedailyrate : ADR is the average revenue earned per occupied room per day.
With demand relatively flat, hotels will need to focus efforts on growing marketshare and RevPAR. With travelers expected to be more price-sensitive this year, hoteliers may struggle to raise their averagedailyrates (ADR) and should explore new ways to hedge inflation. In 2023, OTAs generated 60.5%
Leverage OTAs and Metasearch Engines Optimized Listings: Ensure your listings on Online Travel Agencies (OTAs) and metasearch engines are complete, accurate, and appealing. Use these insights to refine your strategies and adapt to changing market conditions. Tip: Optimise your Google My Business (GMB) listing.
Rate shopping your hotel competitor rates gives you the opportunity to: Optimise pricing: Understanding competitor pricing helps you set competitive rates, maximising revenue without sacrificing occupancy. Identify pricing gaps: You’ll be able to spot chances to increase rates without losing marketshare.
A few metrics to include in your SWOT analysis include: Averagedailyrate Sales circle length Event Activity Web traffic percentage of direct bookings Percentage of occupancy Revenue per available room Customer feedback, comments on social media, online reviews, and feedback.
A strong hotel brand builds trust, loyalty, and a lasting impression, ultimately driving revenue and marketshare. People have a high level of faith in OTAs. Key metrics to track include brand awareness , guest satisfaction , social media engagement , and revenue-related KPIs like averagedailyrate (ADR) and occupancy rate.
Data analytics is the process of examining data sets to search for patterns, draw conclusions, support decision-making, and predict future market trends. For hotels, that involves collecting and analyzing data across various sources, including your hotel website, social media channels, online travel agencies (OTAs), surveys, and more.
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