Cloudbeds

MARCH 12, 2025

Faced with persistent labor shortages, increased price sensitivity from travelers, and a rising market share for branded hotels which now represent 72% of all US hotels independent operators must sharpen their strategies to stay ahead. The findings reveal 2025 is set to be the year of optimizing performance for independent hoteliers.

Average Daily Rate 59

Average Daily Rate OTA Market Share Occupancy 59

Hotel Speak

FEBRUARY 26, 2024

With demand relatively flat, hotels will need to focus efforts on growing market share and RevPAR. With travelers expected to be more price-sensitive this year, hoteliers may struggle to raise their average daily rates (ADR) and should explore new ways to hedge inflation. In 2023, OTAs generated 60.5%

Average Daily Rate 110

Average Daily Rate OTA Overbooking Travel 110

Little Hotelier

AUGUST 12, 2024

When you have lower operating costs, you can more comfortably offer more competitive rates, winning business and growing your market share. A few key hotel efficiency metrics that you should be tracking include: Average daily rate : ADR is the average revenue earned per occupied room per day.

Average Daily Rate 95

Average Daily Rate Revenue Occupancy Operations 95

Cloudbeds

FEBRUARY 26, 2024

With demand relatively flat, hotels will need to focus efforts on growing market share and RevPAR. With travelers expected to be more price-sensitive this year, hoteliers may struggle to raise their average daily rates (ADR) and should explore new ways to hedge inflation. In 2023, OTAs generated 60.5%

Average Daily Rate 52

Average Daily Rate OTA Overbooking Travel 52

Hotelogix

NOVEMBER 28, 2024

Now that your targeting strategy is in place, let's explore how to measure the success of your segmentation efforts.

Hotel Marketing 40

Hotel Marketing Marketing Market ROI 40

STAAH

JULY 8, 2024

Leverage OTAs and Metasearch Engines Optimized Listings: Ensure your listings on Online Travel Agencies (OTAs) and metasearch engines are complete, accurate, and appealing. Use these insights to refine your strategies and adapt to changing market conditions. Tip: Optimise your Google My Business (GMB) listing.

Digital Marketing 52

Digital Marketing Accommodation Market Marketing 52

SiteMinder

AUGUST 1, 2024

Rate shopping your hotel competitor rates gives you the opportunity to: Optimise pricing: Understanding competitor pricing helps you set competitive rates, maximising revenue without sacrificing occupancy. Identify pricing gaps: You’ll be able to spot chances to increase rates without losing market share.

Shopping 78

Shopping Revenue Average Daily Rate Revenue Management 78