Hotelogix

NOVEMBER 28, 2024

Now that your targeting strategy is in place, let's explore how to measure the success of your segmentation efforts. The system's channel manager integration ensures that room rates and availability are consistently updated across multiple distribution channels, enabling hotels to effectively reach their target markets.

Hotel Marketing 40

Hotel Marketing Market Marketing ROI 40

SiteMinder

OCTOBER 10, 2022

The company is the recognised leader in hotel industry benchmarking and provides market data including supply and demand and market share information on a global scale. For example, STR data reveals that the average occupancy rate across US hotels in August 2022 was 66.5%, and the average daily rate was US$151.49.

Average Daily Rate 52

Average Daily Rate Occupancy Revenue Hotels 52

SiteMinder

AUGUST 1, 2024

Rate shopping your hotel competitor rates gives you the opportunity to: Optimise pricing: Understanding competitor pricing helps you set competitive rates, maximising revenue without sacrificing occupancy. Identify pricing gaps: You’ll be able to spot chances to increase rates without losing market share.

Shopping 52

Shopping Revenue Average Daily Rate Revenue Management 52

MediaBoom

AUGUST 6, 2024

A strong hotel brand builds trust, loyalty, and a lasting impression, ultimately driving revenue and market share. Understanding Your Target Audience Identifying the ideal guest is the cornerstone of effective hotel branding. This includes customized room preferences, personalized recommendations, and targeted marketing.

Branding 92

Branding Hotels Services Marketing 92