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Exclusive: Choice reports direct bookings boom, continued RevPAR growth

Hotel Management

“It comes as a result of the additional investment that we placed in both above and below the line marketing throughout 2020, because we knew the market would come back and we wanted to make sure that we were there front and centre when it did.”

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Hotel Market Segmentation Guide- Key to Your Hotel's Growth

Hotelogix

Understanding these fundamentals allows properties to develop more focused marketing strategies and tailored service offerings. Now that your targeting strategy is in place, let's explore how to measure the success of your segmentation efforts.

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International hotel arrivals rose an average of 33% in 2023, primed hotels for a new travel era: SiteMinder

SiteMinder

The report, SiteMinder’s Hotel Booking Trends , based on more than 115 million hotel bookings, reveals that international hotel arrivals in 2023 rose by an average of 33% from the prior year. In 90% of countries, the average daily rate was highest on Fridays, while Thursday was higher or equal (on one occasion) to Saturday 55% of the time.

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Demystifying PMax for hotels: A balanced perspective on transparency and control

Hotel Speak

It’s essential to note that PMax isn’t here to replace other advertising tactics but to complement them, adding another layer of depth to your marketing strategy. Think of it as a hybrid between traditional display and search campaigns, leveraging Google’s vast user data to target audiences based on their interests and behaviors.

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How to Advertise for High ADR Hotels on Facebook and Instagram

gcommerce

With its high ADR (Average Daily Rate) and premium amenities, converting visitors through social advertising posed a challenge. However, through rigorous testing and perseverance, we achieved significant progress and numerous conversions.

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Understanding ARI: A key metric in hotel management

Cloudbeds

The average rate index (ARI) is a metric that allows hoteliers to evaluate the performance of their room rates relative to a group of competitors during a specific period. Competitive benchmarking ARI enables hoteliers to compare their performance with that of their competitors or with a market benchmark.

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Hotel metrics: How to measure performance in the hotel industry

SiteMinder

These metrics encompass a wide range of areas, from financial figures like revenue per available room (RevPAR) and average daily rate (ADR) to operational aspects such as occupancy rates and guest satisfaction scores. It can be calculated by multiplying your average daily rate by your occupancy rate.