Hotel Business

FEBRUARY 22, 2023

SiteMinder’s new Hotel Booking Trends report, a hotel commerce data analysis of more than 36,000 hotels and 450+ connected booking integrations, has revealed travelers booked their trips on average eight days earlier, and canceled their bookings 17% less year-on-year in 2022, despite a 24% increase in the average daily hotel room rate.

Travel 102

Travel Average Length of Stay Average Daily Rate Cancellation 102

Hotelogix

FEBRUARY 17, 2025

Introduction: The Hidden Revenue Killer for Hotels Did you know that hotels utilizing a mix of OTAs, metasearch engines, and direct booking strategies experience significantly higher revenue growth than those relying on a single channel? The key to higher occupancy rates and maximized revenue ? Why use niche OTAs?

OTA 40

OTA Global Distribution System Hotels Revenue 40

STAAH

APRIL 16, 2024

This enables hoteliers to adjust room rates dynamically to maximize revenue based on current market conditions. An RMS that can sync seamlessly with various channels allows hoteliers to update room rates and availability across all platforms simultaneously, minimizing the risk of overbooking and ensuring maximum exposure to potential guests.

Revenue Management 108

Revenue Management Revenue Management Forecasting 108

SiteMinder

JULY 13, 2024

That said, one has to ask: why are so many hotels’ margins still being eroded away by OTAs ? The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Some OTAs still use cached pricing.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Hotel Speak

JUNE 4, 2024

What drives more value to the business, ADR, average daily rate, or occupancy? You will find it below expressed in a simple formula: Occupancy x Rooms Available x Average Daily Rate (ADR) = Room Revenue Room Revenue can also be expressed in a KPI (key performance indicator) called Revenue per Available Room, or RevPAR.

Revenue Management 61

Revenue Management Occupancy Revenue Average Daily Rate 61

Little Hotelier

OCTOBER 17, 2024

It might look something like this: Total estimated revenue (consider all the following categories) Room revenue: Estimated based on occupancy rates and average daily rate (ADR), using the following formula: number of rooms × occupancy rate × ADR × 365 (days) Food and beverage sales: Revenue from restaurants, bars or catering at events.

Average Daily Rate 93

Average Daily Rate Revenue Hotels Sales 93

Little Hotelier

AUGUST 12, 2024

A few key hotel efficiency metrics that you should be tracking include: Average daily rate : ADR is the average revenue earned per occupied room per day. Average occupancy rate : The percentage of available rooms that are occupied over a given period of time.

Average Daily Rate 95

Average Daily Rate Revenue Occupancy Operations 95

Cloudbeds

MARCH 23, 2023

eCommerce sites include hotel websites and booking engines , online travel agencies (OTAs), metasearch engines , and other online platforms where hotels advertise and sell rooms. Metasearch advertising can be an effective way to reach these travelers, compete with OTAs, and generate direct bookings.

OTA 98

OTA Digital Marketing Marketing Market 98

Cloudbeds

OCTOBER 17, 2024

A basic strategy might involve listing your property on a few key online travel agencies (OTAs) like Airbnb and Booking.com and leaving it at that. By strategically analyzing revenue booked, occupancy rates, acquisition costs, and guest segments, hotels can build an advanced distribution strategy that delivers real value.

OTA 76

OTA Occupancy Hotels Revenue 76

Hotelogix

OCTOBER 17, 2024

KPIs such as the Net Promoter Score (NPS) and customer satisfaction ratings provide valuable insights into what guests think about their experience. Driving Revenue Growth: Financial KPIs like Revenue Per Available Room (RevPAR) and Average Daily Rate (ADR) are essential for tracking your hotel’s financial health.

Average Daily Rate 52

Average Daily Rate KPI Occupancy Revenue 52

SiteMinder

MAY 16, 2023

Additional data from SiteMinder’s Hotel Booking Trends indicated that the average length of stay is also on the rise, with 2022 recording longer stays than previous years. This was particularly true for Spain in summer, which had the longest average stay length in August.

Average Length of Stay 105

Average Length of Stay Occupancy Average Daily Rate Revenue 105

Xotels

MAY 30, 2024

What drives more value to the business, ADR, average daily rate, or occupancy? You will find it below expressed in a simple formula: Occupancy x Rooms Available x Average Daily Rate (ADR) = Room Revenue Room Revenue can also be expressed in a KPI (key performance indicator) called Revenue per Available Room, or RevPAR.

Revenue Management 49

Revenue Management Occupancy Revenue Average Daily Rate 49

Little Hotelier

AUGUST 29, 2023

With their scale and global reach OTAs provide hotels with a cost-effective way to increase bookings on a pay-per-performance basis. This is why their commission rates should be seen as a smart investment for your business. Make sure your all-in-one reservation system can track the revenue-related metrics that matter.

ROI 98

ROI Hotels Average Length of Stay Revenue 98

STAAH

JULY 8, 2024

Leverage OTAs and Metasearch Engines Optimized Listings: Ensure your listings on Online Travel Agencies (OTAs) and metasearch engines are complete, accurate, and appealing. Tip: Optimise your Google My Business (GMB) listing. Treat it as another social channel and post regularly your property updates and positive reviews. 2.

Digital Marketing 52

Digital Marketing Accommodation Market Marketing 52

Cloudbeds

FEBRUARY 26, 2024

With travelers expected to be more price-sensitive this year, hoteliers may struggle to raise their average daily rates (ADR) and should explore new ways to hedge inflation. Online travel agencies (OTAs) have returned stronger than ever. In 2023, OTAs generated 60.5% of bookings generated on direct channels.

Average Daily Rate 52

Average Daily Rate OTA Overbooking Travel 52

Hotelogix

NOVEMBER 28, 2024

Now that your targeting strategy is in place, let's explore how to measure the success of your segmentation efforts.

Hotel Marketing 40

Hotel Marketing Marketing Market ROI 40

SiteMinder

FEBRUARY 13, 2023

SiteMinder’s new Hotel Booking Trends report, the only hotel commerce data analysis of more than 35,000 hotels and 450+ connected booking integrations, has revealed travellers booked their trips on average eight days earlier, and cancelled their bookings 17% less year-on-year in 2022, despite a 24% increase in the average daily hotel room rate.

Average Length of Stay 52

Average Length of Stay Travel Average Daily Rate Cancellation 52

Cloudbeds

MARCH 16, 2023

The report highlights the following insights: Average Daily Rate (ADR) & Occupancy Among independent properties, hotel rates increased slightly from 2019 to 2020 and continued to grow in 2021 and 2022. In 2022, pent-up demand for travel shifted the balance back in favor of OTAs, and reached 2019 levels again.

Average Length of Stay 52

Average Length of Stay Average Daily Rate OTA Occupancy 52

SiteMinder

OCTOBER 9, 2023

These metrics encompass a wide range of areas, from financial figures like revenue per available room (RevPAR) and average daily rate (ADR) to operational aspects such as occupancy rates and guest satisfaction scores. It can be calculated by multiplying your average daily rate by your occupancy rate.

Average Daily Rate 59

Average Daily Rate Average Length of Stay Occupancy Revenue 59

Cloudbeds

JANUARY 22, 2025

Financial analysis When EBITDAR is combined with other metrics, such as ADR (average daily rate), occupancy rate, or RevPAR (revenue per available room) , it can help dig deeper into financial metrics. Improve marketing and distribution Optimize distribution channels to reduce sales commissions.

Revenue 40

Revenue Hotels Operations Average Daily Rate 40

Cloudbeds

JANUARY 17, 2024

Some great use cases for AI include: Writing social media captions Writing website copy Writing OTA channel descriptions Writing ad copy Creating images for social media Writing SEO-optimized blogs (do section by section vs. the whole article at once for best results) 3.

Hotel Marketing 98

Hotel Marketing Market Marketing Hotels 98

Hotel Business

NOVEMBER 13, 2023

The best, most direct way for host hotels to find out is to take their rooms off OTAs and see how their bookings fare along direct channels—a daring strategy that carries copious risks, but without doing so, hoteliers will be locked in an eternal debate as to the value of their room rates and what OTAs bring to the table.

Revenue 59

Revenue Revenue Management Average Daily Rate OTA 59

Amadeus Hospitality

JULY 6, 2023

The Challenge In 2022, One King West Hotel & Residence sought to drive more direct bookings – and revenue – on their hotel website, and to optimize their channel mix while reducing their reliance on online travel agencies (OTAs).

Revenue 40

Revenue Average Daily Rate OTA Display Ads 40

SiteMinder

AUGUST 1, 2024

Pricing strategy optimisation Based on competitor rates and market demand, you can adjust your pricing strategy to optimise revenue. This includes finding ways to differentiate yourself, targeting specific demographics, and pricing dynamically to boost your average daily rate and profit.

Shopping 78

Shopping Revenue Average Daily Rate Revenue Management 78

Cloudbeds

MARCH 20, 2023

When done effectively, personalization can help hotels earn more bookings, higher average daily rates (ADR) , and better online reviews. They typically reserve directly with the hotel or through an online travel agency (OTA) or travel agent at non-negotiated rates. Personalization comes from knowing your guests.

Hotel Marketing 52

Hotel Marketing Marketing Market Average Daily Rate 52

SiteMinder

OCTOBER 5, 2023

It offers a suite of tools that allow you to manage your Expedia listings across various online travel agencies (OTAs) that are part of the Expedia Group. It allows you to manage bookings, adjust nightly rates, availability, and streamline inventory management. Table of contents Why are hotels using Expedia Partner Central?

Average Daily Rate 59

Average Daily Rate Hotels Management OTA 59

Cloudbeds

MAY 31, 2023

To ensure they’re getting the best value for their money, trip planners are comparing hotel room rates on major OTAs and metasearch platforms before booking. For the hotel business, rate shopping is an integral part of a dynamic pricing strategy , providing valuable insights into competitor rates. Real-time data.

Shopping 52

Shopping Revenue Management Average Daily Rate Revenue 52

Hotelogix

JANUARY 30, 2024

Hotel Financial Report These reports encompass monthly summaries, Revenue Per Available Room (RevPAR), detailed room reports, closing balance summaries, reports on deposits received, daily revenue, posting audits, Average Daily Rate (ADR), and individual guest folio pending balances.

Occupancy 59

Occupancy Average Daily Rate Hotels Revenue 59

TravelNet

AUGUST 28, 2023

Now, you can make data-driven decisions based on understanding and leveraging, among other metrics, your average daily rate (ADR), revPAR, and occupancy rates—all without toggling off your Track screen.

Average Daily Rate 52

Average Daily Rate ROI OTA Revenue Management 52

TravelNet

NOVEMBER 2, 2022

Our easy-to-use platform includes a dynamic, demand-driven pricing tool with extensive market data that pairs with OTA distribution and a best-in-class booking engine. Our easy-to-use platform includes a dynamic, demand-driven pricing tool with extensive market data that pairs with OTA distribution and a best-in-class booking engine.

Revenue Management 52

Revenue Management Average Daily Rate Revenue OTA 52

Cloudbeds

DECEMBER 2, 2024

No use of external or forward-looking data Traditional models don’t incorporate external data—such as compset rates and benchmarks, the hotel’s ranking on online travel agencies (OTAs), and search traffic from partners—to process it into a unified framework alongside rates and bookings. This forward-looking data (e.g.,

Forecasting 75

Forecasting Revenue Management Occupancy Revenue 75

SiteMinder

SEPTEMBER 6, 2023

This allows you to maintain or even increase your average daily rate (ADR). Similarly, Phocuswright found that 30% of searches are on online travel agent (OTA) mobile websites, and nearly one in four on hotel mobile sites are for same-day or next-day check in.

Overbooking 98

Overbooking Occupancy Revenue Hotels 98

Little Hotelier

NOVEMBER 6, 2023

The best channel managers allow you to seamlessly connect with all of your OTAs and channels, and give you clarity and control over all pricing. Channel management Optimise the revenue potential of all your booking channels with a dedicated solution.

Revenue 59

Revenue Average Length of Stay Average Daily Rate Hotels 59

SiteMinder

DECEMBER 7, 2023

This strategy is crucial for enhancing both occupancy rates and the average daily rate (ADR), directly influencing the hotel’s financial performance. Table of contents Why does hotel rate management matter? There’s no single KPI that perfectly describes how effective your rate management is.

Management 59

Management Average Daily Rate Occupancy Revenue 59

Little Hotelier

MARCH 23, 2023

Staying on top of what other local properties are charging for similar rooms and accommodation types will give you more context when setting your own rates. You can also look at any extra services your competitors are offering, as these ‘in-demand’ upgrades can increase your average daily rate (ADR).

Occupancy 52

Occupancy Average Daily Rate Revenue Management Revenue 52

Hotelogix

NOVEMBER 12, 2023

They help you understand percentage of rooms occupied, percentage of rooms occupied minus complementary and house use, average daily rate and total revenue of your hotel including POS,other charges, etc. You can run the report by check-in or checkout date.

Management 59

Management Occupancy Revenue Average Daily Rate 59

Up Hotel

SEPTEMBER 7, 2021

Maximise profitable direct revenue By working to a ‘direct first’ ethic, your hotel can benefit from receiving more direct bookings and won’t lose out to the OTAs (Online Travel Agents). Did you know that OTAs can take commissions of between 15-35% of each booking made through their booking engines for your hotel?

Digital Marketing 52

Digital Marketing Market Marketing OTA 52